article thumbnail

Lumus ‘Sheds Light’ on Future of AR, Apple Vision Pro

XR Today - Augmented Reality tag

We discussed his company’s waveguide and materials research, using AR for medicine and surgery, and the Apple Vision Pro. Founded in 2000, the Ness Ziona, Israel-based firm designed products for Scorpion helmets used in fighter jets like the A-10 Warthog and F-16 Fighting Falcon.

AR 68
article thumbnail

Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

AR 59