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The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Ryan Schultz

The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face). Apple has announced in a Feb. Apple has announced in a Feb.

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Apple Storms into Mixed Reality Space with Vision Pro Headset

XR Today - Mixed Reality tag

It is also the first device on offer since the launch of its Apple Watch in 2015. Also, the device leverages cutting-edge, catadioptric lenses and ZEISS optical inserts for unrivalled fidelity. This allows seamless usage of iPhones, MacBooks, Watches, and other wearables while using the headset. Apple’s Vision Pro lenses.

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