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Apple CEO Continues to Set the Stage for Rumored AR Play: ‘AR is for everyone, like the smartphone’

Road to VR

Apple CEO Tim Cook has once again affirmed his belief in the significance of augmented reality technology. The Cupertino HQ has been acquiring talent in this field for several years , filing patents at least as far back as 2007 for HMDs , and new patents for AR. Apple CEO Tim Cook | Photo courtesy Apple.

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