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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

Apple 52
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

They’re also exploring how they can improve lives with XR technology, as Martin Enthed explains. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And the equivalent from an iOS phone is used Apple's version of USD, that Pixar has defined. Martin: I think Apple is part of the board in Khronos still.

AR 78
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article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

They’re also exploring how they can improve lives with XR technology, as Martin Enthed explains. . And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And the equivalent from an iOS phone is used Apple's version of USD, that Pixar has defined. Alan: Hey everyone, I'm Alan Smithson. Martin: Okay.

AR 78
article thumbnail

Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

They’re also exploring how they can improve lives with XR technology, as today’s guest, Martin Enthed , explains. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. And the equivalent from an iOS phone is used Apple's version of USD, that Pixar has defined. Alan: Hey everyone, I'm Alan Smithson.

AR 60