The extended reality (XR) training market has shown massive potential with the rise of generative, no-code tools. These are empowering creatives, companies, and individuals by removing barriers to entry and driving down production costs. For firms requiring rapid, on-the-fly content production, no-code platforms are an essential tool.
Turkey’s growing immersive technology community has led to a rise in virtual, augmented, and mixed reality (VR/AR/MR) solutions. The Middle East North Africa (MENA) region has also become a rising star in the global tech market.
Countries such as Saudi Arabia and the United Arab Emirates have led the charge in adopting and developing immersive solutions. With Turkey’s entrance into the XR scene, the region is set to incubate a new ecosystem of tech solutions.
XR Today spoke to Selda Bagdat Bahadir, Managing Partner, RoT STUDIO, to discuss the Turkish immersive market and the advantages of using no-code, interoperable solutions for content creation.
XR Today: How is the current market in Turkey? Is there a strong demand compared to other Middle Eastern markets?
Selda Bagdat Bahadir: The Turkish market is generally very keen to adopt new technologies, and can incorporate them rapidly into the business environment.
The country also has a very young population and high-tech, skilled workers, so integration and adoption are never obstacles to its development.
Due to this, Turkey has recently transformed into a technological resource hub for the European Union and the United States. VR demand is increasing every day due to digital transformations across industries and experiences learned from the recent COVID-19 pandemic.
Additionally, digitisation requires new skills across all levels, especially in the industrial and healthcare sectors. Companies are also facing greater challenges in sustainable training and reducing their carbon footprints while improving their training programmes.
RoT STUDIO aims to address both challenges for customers with our user-friendly, no-code, and drag-and-drop capabilities. For example, we launched a use case at a university revealing that medical students improved their learning outcomes by over 50 percent with VR instruction.
XR Today: Can your company share some use cases or empirical data from your client base that reveal the benefits of using your XR solution?
Selda Bagdat Bahadir: Healthcare is gaining the most from VR training. Our university-based case study found that medical students improved their learning results by more than 50 percent.
Also, one of our clients transferred nearly 200 processes to our VR environment. Had they done it using traditional ways by coding the project, it would have, optimistically, taken over a year compared with less than three months with our platform.
Aside from opportunity costs, the total cost of ownership is less than 10 percent compared to traditional approaches.
XR Today: How do the technological solutions from your XR partners (HTC VIVE, etc) enable your own solutions?
Selda Bagdat Bahadir: For us, it’s a win-win relationship, and we typically consider it an obstacle to the development of ecosystems to separate content and hardware. Additionally, a lack of viable content is the main concern for many hardware manufacturers.
Our studio offers no-code content creation tools to help users increase their relevant use cases to drive sales. This allows people creating VR training applications on RoT STUDIO to leverage our no-code platform, leading to cheaper, faster content creation compared to coding on gaming engines.
We were inspired to create RoT STUDIO to empower end users to create their own training applications. We realise that VR training is an amazing vehicle to facilitate digital transformations.
This will ultimately reshape the way companies work, operate, and learn, and it is a work in progress. For companies to benefit from training programmes, they must be flexible and easy to adopt and change.
XR Today: How did the AWE act as a platform to showcase your immersive solutions?
Selda Bagdat Bahadir: The AWE 2023 was a great experience to showcase our capabilities and meet with potential partners in person. This showed that our ecosystem establishes and reaffirms our belief that all involved parties must collaborate. No one company has the power and resources to do it all, and each must focus on its strengths and collaborate to provide accessible, manageable, and easy-to-use experiences to its customers.
We are very happy to have world-class solutions for today’s and tomorrow’s VR training industry.
