Microsoft is set to allow clients in the United Arab Emirates (UAE) to purchase HoloLens 2 mixed reality (MR) headsets, the company announced on Tuesday.
The MR device, widely used across enterprises for its complementary Dynamics 365 business applications and Microsoft’s Azure cloud computing platform, leverages augmented and virtual reality (AR/VR) technologies to merge spatial computing data with physical environments.
The HoloLens 2 is also trusted by top organisations in healthcare, construction, manufacturing, education, and other sectors for digital transformations, allowing groups to boost learning retention, cut energy consumption costs, and improve manufacturing efficiency, among other benefits.
Ihsan Anabtawi, COO and CMO for Microsoft UAE, said that the Redmond, Washington-based tech giant had demonstrated its commitment to the UAE.
He continued, stating,
“HoloLens 2 is a cutting-edge device that’s ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprises in the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries”
Viswanath Pallasena, Chief Executive for Redington Gulf, added that his firm, the sole distributor for HoloLens 2 sales in the UAE, was “uniquely positioned” to lead customer purchases in the country.
“With the combined strengths of both our business divisions – Volume and Value – our extensive partner network can provide creative and customized solutions with Microsoft HoloLens 2 to add unparalleled value to their customers’ operations”
Due to high demand for MR devices across industries along with its “strong partner ecosystem,” Redington Gulf had been “primed to help customers leverage [MR] solutions and become more innovative than they ever thought possible,” he concluded.
Figures from a Forrester study commissioned by the enterprise revealed the HoloLens 2 provided a 177 percent return on investment (ROI) over three years along with massive operational benefits.
Ksenia Ternavskykh, MR Product Marketing Lead for Microsoft’s MEA division, added her company was “excited” to upskill businesses and developers to create “secure, collaborative metaverse experiences” with industry-leading hardware, cloud services, and cross-platform tools.”
The news comes just months after Microsoft opened sales of its acclaimed HoloLens 2 headsets in India three years after launching in the subcontinent.
The company noted Apollo Hospitals, one of the nation’s largest healthcare providers, had adopted the devices for launching an AI-powered Cardiovascular Disease Risk Score application programme interface (API) aimed at expediting diagnoses with HoloLens 2 digital twin technologies.
The UAE, a leading nation in the Middle East region for extended reality (XR) and artificial intelligence (AI) technologies, recently unveiled its massive investment plans for immersive solutions in Dubai and plans to hire 40,000 tech professionals over the next five years in a bid to transform the nation digitally.
