Demand for Augmented Reality solutions is increasing at an incredible rate in today’s landscape. In recent years, AR applications, headsets, and other technologies have proven to be lucrative tools for not just entertainment and media consumption, but also for collaboration and business productivity.
Used correctly, AR technologies can provide businesses with unlimited opportunities to enhance workplace performance, improve customer experience, and unify teams. What’s more, as the technical landscape continues to evolve, developers and designers are discovering new ways to introduce users to the benefits AR has to offer.
For companies looking to learn more about the opportunities offered by AR, events and conferences can be an excellent way to stay up to date. Here are some of the top events to consider in 2023.
1. MWC 2023
February 27th to March 2nd, 2023, Barcelona
MWC is one of the biggest events in the world for companies interested in connectivity and technology. Each year, the event hosts numerous thought leaders and experts from around the world, offering insights into some of the most innovative new solutions. This year, in 2023, MWC will provide attendees with a great place to learn about 5G, 6G, IoT, and immersive tech.
During the Reality+ track, visitors will even access a behind-the-scenes look at the emerging metaverse, how consumerism will change in Web 3.0 and how XR and AI can work together.
2. GDC
March 20-24th, 2023, San Francisco
The Game Developers Conference (GDC) is an informative and educational event where attendees can learn all about the newest technologies influencing the gaming landscape. Partnered with leading companies like Unity, Amazon, Meta, and Intel, the conference provides useful insights into some of the most exciting game development topics and opportunities.
Aside from learning more about the potential AR has to offer in the gaming space, attendees will also have a chance to test some of the latest technologies and services from innovative brands. There’s also a dedicated community space for networking.
3. IEEE VR + 3D User Interfaces
March 25-29th, Shanghai
2023 marks the 30th anniversary of the IEEE Conference on Virtual Reality and 3D User interfaces. This event, sponsored by market-leading vendors like Unity and Qualcomm, provides attendees with a unique opportunity to discover the latest cutting-edge technologies in the immersive space.
Participants can even register to take part in workshops, tutorials, demonstrations and more. Throughout this year’s conference, attendees will learn all about how augmented reality is transforming the communication and entertainment landscape. There will also be behind-the-scenes insights into trends like digital twins, 3D reconstruction and simulation.
4. Laval Virtual
April 12-16th, 2023
Hosted in Laval, France, the Laval Virtual Event is a conference fully dedicated to exploring the opportunities in immersive technologies, including augmented and virtual reality. Attracting around 10,000 attendees and endless thought leaders each year, this event provide business leaders with a chance to learn all about the technologies changing the current ecosystem.
The conference this year will feature speeches and insights from some market-leading brands, including Microsoft, Ubisoft, and Accenture. There will also be numerous exhibitions and demos to explore.
