This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase.
Photogrammetry technology is also the driving force behind many enterprise XR services. The technology also allows end-users to scan places, objects, and people in order to create an RT3D digital twin of the chosen subject. Moreover, scanning physical objects could improve productivity outcomes during product design and engineering workflows – thanks to easy digital twin creation.
Firms such as Apple, Unreal, and NVIDIA offer photogrammetry services that each firm has already integrated into their product portfolios. The report also noted other firms leading in the space, such as Autodesk, Agisoft, Pix4D, Acute3D, 3Dow SR, Skyline Software Systems, NUBIGON, Vexcel Imaging GmbH, and Capturing Reality.
Prophecy Market Insights’ report showed how the growing market – with many players – could be worth roughly $4.4 billion by 2032. The group notes how the “Photogrammetry Software Market” acquired approximately $1.2 billion in 2022. therefore leading Prophecy Market Insights towards its multi-billion dollar forecast as well as a CAGR of 13.9 percent prediction.
Enterprise Leads Photogrammetry Success
The market’s growth is partly due to the rising use of photogrammetry and geospatial services across enterprise end-users.
The Prophecy Market Insights report notes how end-users in markets such as civil services, entertainment, engineering, and real estate drive the market.
Additionally, the report showcased how, in June 2022 of last year, SMARTTECH3D launched a photogrammetry system for measuring large industrial objects. The firm deployed its service across verticals including but not limited to aviation, shipbuilding, automotive, and energy.
SMARTECH3D’s services allow enterprise clients to measure objects up to 20m in size, with a processing accuracy of 92 microns and is just one of many revolutionary workplace digital solutions.
Apple Introduces Photogrammetry Services to iOS Ecosystem
As Prophecy Market Insights noted, the photogrammetry and geospatial markets are growing, and this reality may gain support from a broader adoption of XR consumer products – most notably from Apple’s product portfolio.
Recently, Apple introduced XR features for its latest iPhone 15 model. The inclusion adds spatial recording features to the iPhone model, which leverages photogrammetry technology, allowing users to create RT3D records.
Moreover, the firm explains how a user can create 3D captures of moments, allowing Vision Pro operators to play the footage back and watch it as an RT3D MR visualization – viewable from various angles.
Next year, spatial media streaming is coming to Apple smartphone devices, significantly improving the product portfolio’s XR abilities from its AR-lite beginnings and towards more sophisticated use cases.
Spatial Recording for Productivity
However, Apple is notably selling its Vison Pro device as a productivity tool potentially ready for businesses and workers to improve their workflows. The firm is touting its immersive product as a replacement laptop screen that can remove users’ limitations when working on a 2D interface.
The spatial computing productivity focus could also facilitate the professional use of photogrammetry and geospatial data for applicable enterprise use cases on the visionOS framework – perhaps opening up wider enterprise usage.
Additionally, when Apple opened up its visionOS SDK for developers, it allowed many firms to design workplace applications – thanks to a developer-friendly Unity-ready framework.
One firm getting the Vision Pro ready for enterprise is Wildex. The UC firm debuted its esteemed experience in digital workplace solutions prepared for Apple’s XR headset debut.
Wildix is porting its UC software to the upcoming headset, allowing Vision Pro users to access meeting, text chat, and phone call features within the Vison Pro spatial computing OS.
The immersive UC service also allows Vision Pro users to access Wildix’s brand features in fully developed virtual meeting rooms – accessible for worldwide users wanting to connect and collaborate.
Dimitri Osler, Founder and CTO of Wildix, said at the time:
This just shows how effectively development can happen within small teams dedicated to the purpose. Just like with WebRTC, we see the potential of this technology, and we are proud to be the first to have created it.
As the Vision Pro comes closer and, therefore, brings new eyes to immersive workplace solutions, the technology markets fueling that innovation will become rife with investments and growth.
Prophecy Market Insights’ forecasts may ring true if firms like Apple and others successfully deliver on their XR roadmaps, bringing success stories to integrated services like photogrammetry and geospatial data.
If XR vendors succeed, growth towards the technology should soon follow, leading to massive new technology markets fueling the future of work.
