The Ghost Howls

FEBRUARY 8, 2024

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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XR Today - Mixed Reality tag

MAY 1, 2024

Immersive training solutions are becoming increasingly commonplace in the business environment as companies rapidly adopt XR technologies, the metaverse, and the future of work. As a result, immersive learning tools, platforms, and software are being adopted in every industry.

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Upload VR

JANUARY 19, 2024

Apple officially revealed the Vision Pro specs when opening preorders today. It introduces new features never before shipped, and its visionOS fuses eye tracking and hand tracking for intuitive input with a unique take on the spectrum of immersion. Apple says the battery will last for 2 hours of general use or 2.5

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XR Today - Mixed Reality tag

APRIL 22, 2024

Last week, Siemens, in collaboration with enterprise XR software provider BILT, leveraged Apple Vision Pro headsets to provide on-site electricians with XR instructional overlays. The partnership also gives BILT a place as the newest member of its Xcelerator Ecosystem for scaling enterprise XR solutions.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Mixed Reality tag

APRIL 15, 2024

Apple Vision Pro vs Meta Quest Pro: Which “professional” headset is best? When Apple first announced its innovative spatial computing headset , it seemed like a revolution. Though Apple didn’t share much about the actual specs of the product initially, it promised to deliver an experience unlike any other.

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XR Today - Mixed Reality tag

MAY 3, 2024

More than 50 percent of Fortune 100 companies have already bought Apple Vision Pro units. Tim Cook, CEO of Apple , shared the statistic during an earnings call. Another excellent use case is in how Lowe’s has harnessed the Vison Pro headset to develop more immersive kitchen designs.

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Upload VR

APRIL 15, 2024

Niantic's 8th Wall WebXR AR engine now supports Apple Vision Pro. Last month we reported on three 8th Wall demos that support crossplay between smartphones and Quest 3, but noted that none of the demos worked on Apple Vision Pro. Niantic is the company behind smartphone AR games like Pokémon GO, Pikmin Bloom, and Monster Hunter Now.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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Upload VR

JANUARY 9, 2024

Apple is imposing strict requirements on how developers describe their Vision Pro apps. In a new summary for developers of how to submit their app to the App Store for Vision Pro, Apple makes clear that acronyms like AR, VR, MR, and XR are not to be used. It's unclear how strongly Apple will enforce these rules.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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AR Insider

JANUARY 29, 2021

F ollowing our analysis yesterday on the drivers for Apple’s rumored VR play, we continue the narrative in this week’s XR Talks. First, to level set, Bloomberg reported last week that Apple plans for a VR headset to release next year. A bigger question is what Apple’s headset will be and do.

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The Ghost Howls

APRIL 3, 2023

You are in the right place… Top news of the week (Image by Apple) Apple may launch its headset on June, 5th Apple has finally announced the date of its upcoming WWDC event: it will be held on June 5–9. Disney had real potential with immersive solutions, so the fact that is closing this division is a big pity.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

It creates an immersive experience for listeners by providing spatial context to the audio source. Immersive environments use 360-degree spaces where users can enjoy 3D content from all directions. People listening to passing cars, conversations, and other location-based applications can leverage immersive spatial audio.

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Gravity Jack

APRIL 21, 2023

One company that has been at the forefront of AR innovation is Apple, and its highly anticipated AR glasses are expected to have a profound impact on the AR development ecosystem. In particular, AR glasses from Apple could have significant implications for AR developers like us at Gravity Jack!

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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AR Insider

FEBRUARY 8, 2021

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. Macrumors called our attention to articles in the Verge and Bloomberg that quote an unnamed source who’s supposedly seen Apple’s debut consumer HMD.

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Upload VR

JUNE 22, 2023

Apple uses the term "fully immersive experiences" for VR apps on visionOS - that is, apps which show entirely virtual content instead of any of the real world. The documentation does actually list "a virtual reality (VR) game" as an example use case of fully immersive experiences.

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XR Today - Mixed Reality tag

FEBRUARY 7, 2024

This week, as countless productivity applications find a home on Apple’s recently released Vision Pro, OpenAI’s headline-stealing genAI service ChatGPT also found a place on the emerging spatial computing device. chat has now entered the 3D world. you can find it in the visionOS App Store.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

For instance, rumors suggest Apple may begin embedding AR solutions into its Airtag products as it invests in the XR world with the Vision Pro and VisionOS. That’s particularly true now that innovators like Apple are embracing the broad capabilities of spatial systems to enhance their headsets. Others are more advanced.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

SEPTEMBER 14, 2022

The inspirational short film features its lead discovering an immersive “World of Imagination” displayed as an AR visualization. It’s actually something you did” The application is exclusive to Apple products, but Disney claims an Android version is coming soon. VR Walkthroughs.

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XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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XR Today - Mixed Reality tag

NOVEMBER 3, 2023

If you plan to invest in Apple ’s innovative mixed reality headset, recent rumors about potential Apple Vision Pro weight issues might give you some cause for concern. Since announcing the Vision Pro , Apple has made some ambitious claims. Apple Vision Pro Weight: How Much Does it Weigh?

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Augmented Reality tag

AUGUST 3, 2023

The Apple Vision Pro headset is coming. Apple looks to repeat its storied paradigm-shifting success with its immersive device and integrate the Vision Pro device into its broader product portfolio. However, Apple appears to be ramping up its product ecosystem to work alongside its upcoming Vision Pro device.

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Upload VR

SEPTEMBER 10, 2023

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. As someone who's never been to a film festival, never mind one with an XR segment, Venice Immersive was a learning experience for me. Midway through my trip, I spoke with Venice Immersive's co-curators, Liz Rosenthal and Michel Reilhac.

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ARVR

MARCH 31, 2021

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple. Part II: Apple Apple’s AR play?—?as This will also tap Apple’s spatial mapping efforts.

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XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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VRScout

APRIL 2, 2018

According to a patent filed by Apple in 2017, some very fun road trips could be on the horizon. Patent and Trademark Office published several Apple patent applications submitted September 2017, leading to some very interesting speculation towards the company’s vision of VR in the future. Earlier this week the U.S.

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XR Today - Virtual Reality

FEBRUARY 29, 2024

The automotive firm is introducing the XR Mobility Experience platform that combines VR immersive experiences with the firm’s UNI-ONE mobility device, which is also debuting at SXSW 2024. For example, NVIDIA offers powerful design tools aimed at automotive professionals via its Omniverse ecosystem.

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Upload VR

NOVEMBER 13, 2023

iPhone 15 Pro can now record 3D 'Spatial Video' to watch in Apple Vision Pro. pic.twitter.com/yLOmLoMlVR — M1 (@M1Astra) November 9, 2023 Until now Apple didn't actually say what Spatial Videos are , other than to say they "have incredible depth that lets you see into a moment". That’s not possible with traditional videography."

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AR Insider

OCTOBER 30, 2019

Signals continue to blip for Apple’s AR glasses plans. So I think it’s very possible that this is where Apple is going and they will iterate their way out of it as 5G improves.”. Apple has filed a patent for glasses that have lenses with variable opacity. billion that wearables made Apple in Q3 more than offset the $3.5

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Upload VR

MAY 9, 2024

Pokemon Go studio Niantic now offers one of Quest's most interesting examples of mixed reality experimentation. The developers told UploadVR they're looking at Apple Vision Pro for Peridots as well, but there's no release date. 0:00 / 0:30 1× The app is Meta Quest 3's first standout example of dynamic occlusion.

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