XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 101

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. More info (Ultraleap teasing a new device) More info (Maybe a new sensor is coming) Has Palmer Luckey tried the Apple headset? It’s time for another roundup of amazing XR news.

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Google Samsung Apple Virtual Reality 503

XR Today - Augmented Reality tag

APRIL 18, 2024

To power the avatar system, Microsoft introduced Mesh, a suite of no-code tools and integrated Unity features that will allow enterprise customers to create bespoke immersive spaces. These immersive experiences, such as employee events, training, tours, and product showcases, can be tailored to business needs.

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Microsoft Tools AR Immersion 96

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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Virtual Reality Unreal Technology Tools 400

UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. With both Unity and Unreal integrating with ARKit for iOS, the two major tools for creating virtual worlds are now available to developers for building apps on hundreds of millions of Apple handhelds.

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Apple AR Unreal Unity 197

XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. The Unity integration also enables the OEP to integrate other related solutions into the product.

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Unity Construction Real Estate Data 104

XR Today - Augmented Reality tag

JUNE 7, 2023

Apple’s Vision Pro device is coming in under a year if predictions are correct. An infinite digital canvas is how Apple sees its immersive product. Apple invites users to leverage Vision Pro as a tool to enhance their personal or professional workflows.

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Software Apple Unity Immersion 71

The Ghost Howls

OCTOBER 23, 2023

After this update, Cix Liv and other VR people (like the usual Brad) said that the rumor in town is actually not that Bytedance is closing Pico, but that Pico will focus mostly on MR to chase Apple with its Vision Pro and will shut down its VR business. There are many other examples of that.

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Trends Ukraine Unity San Francisco 270

XR Today - Virtual Reality

NOVEMBER 14, 2023

The news comes as the Bilbao, Spain-based company sponsors the Unity Unite 2023 Summit and aims to showcase its Virtual Reality-as-a-Service (VRaaS) platform, VIROO. The comprehensive suite of solutions allows businesses to engage with immersive training services complete with hardware, software, and solutions.

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Training El Salvador Virtual Reality Immersion 248

The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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HTC Apple Magic Leap AR 453

XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

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Unreal Unity Simulation Data 82

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 91

XR Today - Augmented Reality tag

JUNE 21, 2022

Last Tuesday, China Daily interviewed the CEO of Apple, Tim Cook, at the Worldwide Developer Conference (WWDC). During the brief chat, Tim Cook favourably spoke about the potential of augmented reality (AR) on Apple devices. For example, Unity runs its humanities fundraiser and awards showcase.

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Augmented Reality China Apple AR 81

ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen.

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Augmented Reality Technology How To AR 147

XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. Will 2024 be the year for the industrial Metaverse? Is the Metaverse dead?

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Industry Microsoft Immersion Technology 108

XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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AR Unreal Education Unity 58

XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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Google Unity AR Augmented Reality 95

XR Today - Mixed Reality tag

JULY 17, 2023

Moreover, Boz touched on competition stemming from the Apple Vision Pro MR headset, available in 2024 for roughly $3,499. For example, a somewhat overlooked aspect of XR is battery-life. In this session, Boz surprisingly revealed that Meta did not drop its Quest 3 announcement to come alongside Apple’s major WWDC announcement.

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Apple Controllers Unity Industry 46

AR Insider

JULY 16, 2021

The thought is that its levels of immersion can engender high engagement with various flavors of display ads. VR advertising’s opportunity goes back to factors noted above: potentially high ad engagement given inherent levels of immersion. These include video, social media, mobile apps, and games (just ask Unity).

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Trends Exercises AR Gaming 343

AR Insider

MARCH 20, 2020

Confidence signals include Brand spending on sponsored lenses and indicators for Apple’s eventual AR glasses. Apple’s AR Fate. Starting with the first prediction, the thing on everyone’s mind is the if and when of Apple’s rumored AR glasses. Apple’s Quick Look is evolving in the same direction.

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Trends AR Apple Tips 195

XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. ” Mobilising the Industry for Immersive Solutions Companies mentioned in the industrial XR space included immersive firms StriVR, Pixo, ARuVR, Taqtile, and many others.

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Industry Training Magic Leap Immersion 104

VRScout

DECEMBER 23, 2018

Cool gadgets such as the Oculus Quest (due in Spring of 2019), GoPro Hero 7, Beyerdynamic Amiron wireless headphones , and a Litter Robot that helps clean up after you cat does their business, are just a few of the examples found in this year’s gift guide. Immersive media has grown over the last couple of years.

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AR Retail Augmented Reality New York 284

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 335

ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

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AR Unity Virtual Reality Course 117

XR Today - Mixed Reality tag

JULY 26, 2023

In 2022, the HoloLens 2 faced various roadblocks that slowed the development of the product, as other firms such as Meta and Apple ramped up efforts towards next-level MR devices. For example, Kipman’s resignation led to a shift in HoloLens 2 management and development responsibilities. The device is due in 2024.

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Microsoft Apple Immersion Tools 73

The Ghost Howls

JANUARY 2, 2019

Some examples of this category of glasses: Intel Vaunt (project abandoned); North Focals; Vuzix Blade; Snap Spectacles v2 (they are just cameras to share videos); Bose AR glasses (these are not for visual, but for audio augmented reality). Feature comparison between ARCore, ARKit and the Unity Handheld AR SDK (Image by Unity).

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Augmented Reality Magic Leap Leap Motion AR 407

XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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Industry Magic Leap Technology Immersion 92

AR Insider

JUNE 30, 2021

The thought is that its levels of immersion can engender high engagement with various flavors of display ads. VR advertising’s opportunity goes back to factors noted above: potentially high ad engagement given inherent levels of immersion. These include video, social media, mobile apps and games (just ask Unity).

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Trends Exercises AR Gaming 150

The Ghost Howls

SEPTEMBER 3, 2020

It’s a while that I virtually know Chris Koomen , a talented professional that works with immersive technologies at KLM. In 2015 my girlfriend came with a Cardboard and with no experience with Unity I created my first 360 photo which I’ve shown to my manger. For example, creating and processing 360 videos creates a lot of data.

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AR How To 360 Video Training 410

Upload VR

FEBRUARY 16, 2024

Apple Vision Pro is a very impressive fusion of hardware and software, but it's by no means perfect. Apple Vision Pro Specs, Features & Details Apple officially revealed the full Vision Pro specs when opening preorders today. And Apple did not send UploadVR a review unit, we bought our own. But does it deliver?

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Apple Eye Tracking Hand tracking Video 143

The Ghost Howls

DECEMBER 23, 2019

Some months ago, we all read that letter where Zuckerberg claimed wanting to get complete control of the hardware and software stack so that Facebook shouldn’t depend on external companies, like Google or Apple for the SO, or phone manufacturers for the hardware. More info (Example n.1 Unity releases the XR Interaction Toolkit.

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Oculus Hand tracking AR Unity 212

The Ghost Howls

OCTOBER 26, 2020

Small startups can’t compete with big companies, so usually, startups produce expensive headsets at a smaller scale to survive : see VRgineers or Varjo as an example. In its upcoming 5-year development plan, there should be measures to favor the growth and the spread of Immersive Realities. Learn more.

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HTC Oculus Conference China 423

Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple has new eyes on these uses of technology in the home. Here we are.

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Apple Study Augmented Reality Unity 70

XR for Business Podcast

OCTOBER 13, 2020

The ability to bring the sense of touch into the virtual is the final frontier of true immersion, and some of that technology already exists. But really, if you need to connect two plastic parts together or you need to drill inside a door panel, for example, that's where it starts to become complicated and the task that you need to train.

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Haptic Training Virtual Environment Examples 78

XR for Business Podcast

OCTOBER 13, 2020

The ability to bring the sense of touch into the virtual is the final frontier of true immersion, and some of that technology already exists. But really, if you need to connect two plastic parts together or you need to drill inside a door panel, for example, that's where it starts to become complicated and the task that you need to train.

Haptic 78

Haptic Training Virtual Environment Examples 78

XR for Business Podcast

OCTOBER 13, 2020

The ability to bring the sense of touch into the virtual is the final frontier of true immersion, and some of that technology already exists. But really, if you need to connect two plastic parts together or you need to drill inside a door panel, for example, that's where it starts to become complicated and the task that you need to train.

Haptic 78

Haptic Training Virtual Environment Examples 78