XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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Apple Entertainment Immersion Trends 109

XR Today - Augmented Reality tag

NOVEMBER 22, 2022

This week, Google is rolling out a long-awaited update for its Maps service, integrating augmented reality (AR) navigation visualizations, search functions, and immersive retail tools, 9 to 5 Mac reported. The software giant first previewed Google Maps Live View’s AR functions in September.

Google 93

Google AR Los Angeles San Francisco 93

ARVR

MARCH 31, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Apple.

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Apple AR Retail Data 130

Next Reality AR

FEBRUARY 8, 2019

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.

Google 153

Google Augmented Reality Apple Filming 153

XR Today - Augmented Reality tag

MAY 22, 2023

For example, firms like Walmart and Ikea have smartphone applications for customers to position new furniture items in their homes or try on clothes. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

Google 95

Google Unity AR Augmented Reality 95

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

Apple 98

Apple Immersion AR Hardware 98

ARVR

MARCH 16, 2023

Speaking of text prompts, some have even called this the death of the Google-dominant era of search. Though that could be overblown or premature — Google itself is well positioned for AI as we’ve examined  — there’s ample promise in the underlying technology from the likes of OpenAI. One is that Google has trained us to use keywords.

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AR Google Apple Wearables 242

AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

Wearables 252

Wearables Apple AR Trends 252

XR Today - Mixed Reality tag

FEBRUARY 28, 2024

Notably, a big market shifting factor is Apple’s entry, Shen noted: I think having Apple come in has really validated everything that we’ve invested in, in our hardware, our platform, our infrastructure, and we’ve seen a lot more interest in this space and even this show (MDC 2024).

HTC 120

HTC Apple Latency Hand tracking 120

VRScout

DECEMBER 5, 2022

The immersive sports experience made its debut during yesterday’s game against the Seattle Seahawks. Infinity Screen AR, for example, brings famous celebrations like “Rampede” and “Make Noise” to life on the stadium’s 70,000-sq. foot video board like never before.

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Los Angeles AR Seattle Augmented Reality 405

The Ghost Howls

DECEMBER 21, 2021

Image by Google). Google is reportedly working on an AR operating system. In some of my past newsletters, I warned you that we shouldn’t forget about Google/Alphabet in the race to our mixed reality future. Now we have finally an official confirmation of the fact that Google is working on an AR device. Tilt Brush).

Google 388

Google AR China Augmented Reality 388

The Ghost Howls

MAY 13, 2024

This is a period with many tech announcements: we had Meta telling about its Horizon OS, yesterday OpenAI unveiled the new GPT-4o, and today Google will hopefully unveil its Android XR operating system. Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue.

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Leap Motion Hand tracking Apple Data 321

Road to VR

FEBRUARY 8, 2024

Vision Pro is getting a ton of social media engagement after it launched earlier this month, which is great since people are finding out just how Apple’s first mixed reality headset can fit into their lifestyle. You won't find it in Apple's marketing but the Vision Pro is the ultimate cooking computer.

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Apple Filming Examples Gaming 259

AR Insider

JUNE 25, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. These classifications define GPS coordinates for example. Will 3D Cities Unlock Immersive Experiences? This is a foundational principle of the AR cloud.

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AR San Francisco Data Examples 239

AR Insider

DECEMBER 9, 2020

Facebook wants to be the social layer to the spatial web, while Amazon wants to be the commerce layer and Apple wants a hardware-centric multi-device play. Where does Google fit in all of this? That includes its “search what you see” Google Lens , and Live View 3D navigation. World-Immersive Properties.

Google 278

Google Data AR Exercises 278

AR Insider

OCTOBER 30, 2020

Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Inherently Immersive. But real change will be measured in action, says Pearlman.

AR 390

AR Data Google Amazon 390

VRScout

APRIL 1, 2019

One of these hoaxes was ThinkGeek’s ‘ VR Sensory Immersion Generator.’. Arguably the most hard-to-believe example featured on this list, the VR Sensory Immersion Generator featured a wide selection of custom peripheral attachments that promised to enhance the immersion of any VR experience. Image Credit: Google.

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Haptic Immersion Google Oculus 301

Road to VR

FEBRUARY 21, 2017

After a long and somewhat awkward period of Google keeping all of their VR apps from Facebook’s VR platforms on desktop (with Rift) and mobile (with Gear VR), Tilt Brush is the first VR olive branch extended across the platform gap between these two major tech competitors. But, a new glimmer of hope has emerged.

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Google Oculus Controllers Hardware 211

UploadVR Between Realities podcast

JUNE 20, 2017

Some argue that AR will be the immersive tech that really takes off due to the fact that it adds elements to our daily lives and surroundings vs VR’s dependence on isolated virtual worlds. Early in the year, we got another glimpse at the potential of augmented shopping when Gap and Google collaborated for CES 2017.

Apple 133

Apple Augmented Reality AR Virtual World 133

ARVR

DECEMBER 6, 2022

Metaverse technology, even though still at the very early stage of development, is the expansion of our physical world into a unified, interactive, and fully immersive virtual platform. Below I have shown an example of the current Metaverse application Spatial and its interactive space. What is special about Metaverse photography?

Wearables 278

Wearables Virtual Reality Construction Virtual Environment 278

AR Insider

DECEMBER 25, 2019

A historical example is the 2000’s dot-com bubble. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. That’s where we are now with AR: pre-Google Index.

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Google AR Training Construction 195

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

AR 274

AR Google Data Examples 274

AR Insider

JANUARY 16, 2020

The first 2020 prediction involves the question on everyone’s mind: Apple AR glasses. Given Apple’s ability to mainstream emerging tech, the AR sector is hoping for some of that signature halo effect to accelerate things. That could come in the form of Apple AR glasses and their mainstreaming effect.

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Wearables AR Entertainment Training 293

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. HTC VIVE has announced new enterprise immersive services for its XR Elite Business Edition product.

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Head Mounted Display Samsung Eye Tracking Immersion 96

AR Insider

JULY 2, 2020

For example, Google wants to build an Internet of places — revealed through Google Lens — by indexing the physical world just like it indexed the web. The first and most obvious example was its Local Lenses. It’s similar in concept to Apple’s subsequently released AppClips. Crowdsourcing AR.

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Machine Learning AR Data Google 299

AR Insider

MAY 11, 2021

For example, Apple’s wearables offset iPhone sales declines. Starting with Apple, understanding its wearables play requires getting into its head. Wearables revenues could signal Apple’s continued financial motivations to lessen dependence on a maturing iPhone. Apple Fires the Latest Shot in the Wearables Wars.

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Wearables Apple AR Retail 210

XR Today - Virtual Reality

DECEMBER 19, 2023

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

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Immersion Education Training Healthcare 262

UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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Wearables Augmented Reality Apple AR 100

ARVR

AUGUST 25, 2022

Metaverse is still immersive, and there is still time till he will mature, depending on many variables. Below are enterprise-focused and consumer-focused examples that business and IT managers may want to explore to realize the potential of this new digital realm. Immersing guests in the metaverse experiences.”

Real Estate 147

Real Estate Augmented Reality Examples Entertainment 147

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. Examples so far include Pokémon Go’s utilization of AR to enhance mobile gaming.

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AR Data Architecture Examples 246

Upload VR

OCTOBER 17, 2023

The complaint lists plaintiff as Andre Elijah Immersive (AEI) with damages including "tripling for antitrust violations" and "long-term damages of lost revenue for the app not getting out there, etc," Elijah's lawyer Joseph N. AEI was planning [on] putting the app on Apple's headset," Elijah's lawyer wrote to UploadVR. "To

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United States Apple Examples Software 114

VRScout

SEPTEMBER 14, 2020

I think at the end of the day Dax is a great example of that, and I am, too; we’re both working in media that are off-combinations. For example,] many people are working in ceramics, but Dax is the first to be popularized to this level with short-form videos on TikTok. Interested in checking out Newman’s three-part scans on Jadu?

United States 536

United States Video California Examples 536

ARVR

SEPTEMBER 22, 2022

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen.

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Augmented Reality Technology How To AR 147

ARVR

JUNE 9, 2021

Enterprise AR: 7 real-world use cases for 2021 Apple For years we have been hearing rumors about a possible launch of AR Smart glass by Apple, but for the moment the Cupertino company has not yet released any device totally dedicated to Augmented Reality. Again, as of 2021, we just have rumors.

AR 130

AR Augmented Reality Wearables Apple 130

ARPost

MAY 12, 2020

It offers immersive, 360-degree experiences from the comfort of your home, which is proving to be a safe way to entertain yourself during these trying times. Tech giants such as Google and Apple must lead the charge aside from independent firms such as KaviAR Tech, Ruiz also said. It can, for example, be used in urban planning.

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Augmented Reality France AR Education 411

XR Today - Mixed Reality tag

JUNE 7, 2023

The GPS in a car, a virtual home assistant with speech recognition capabilities, and QR code scanners are all examples of spatial technology. Rather than interacting with computing systems as outside parties, we step into a world where we can immerse ourselves in intuitive user interfaces. Is Spatial Computing just VR?

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Machine Learning Healthcare Immersion Tools 74