Road to VR

APRIL 25, 2024

This puts Meta in an entirely new position as a platform holder, as it now seems the company is trying to beat Google at its own game. Apple vs. Microsoft. Apple vs. Google. And you know what, it just might win. It’s a tale as old as time.

Google 220

Google Gaming Samsung Apple 220

The Ghost Howls

MAY 15, 2023

Top news of the week (Image by Google) Google announces important AI and XR news at Google I/O This Google I/O has seen immersive realities back to the menu. But to summarize, the most important XR-related tidbits have been: Google confirmed that is still working with Qualcomm and Samsung to build an XR headset.

Google 495

Google Samsung Apple Virtual Reality 495

The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

Sony 347

Sony Apple Hand tracking Google 347

XR Today - Virtual Reality

DECEMBER 19, 2023

XR finds a keen home in training and learning thanks to the technology’s unique ability to create immersive spatial environments for trainees that can cover a broad number of use cases. Immersive training has been proven to be effective.

Immersion 261

Immersion Education Training Healthcare 261

Road to VR

MAY 28, 2024

Google’s directly competing services aren’t on Vision Pro, but that doesn’t mean the company isn’t doing business on Apple’s headset altogether, as it has now brought two of its most influential VR games to Vision Pro. This technically makes for the first Google-owned apps to release on Vision Pro.

Hand tracking 237

Hand tracking Simulation Gaming Apple 237

Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” Now, Vision Pro users can download the myMako app , which lets surgeons visualize and review surgical plans in an immersive way.

Magic Leap 243

Magic Leap Apple Microsoft Augmented Reality 243

ARPost

JULY 10, 2020

The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. This level of immersion with content is only possible in 3D. 3D Increases Engagement, Awareness, and Purchase Intent.

Google 466

Google Real Estate Strategy AR 466

AR Insider

MARCH 24, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple . Look Around.

Apple 413

Apple AR Retail Google 413

Road to VR

FEBRUARY 6, 2023

Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. HoloLens), virtual reality (e.g. Meta Quest 2), and mixed reality (e.g. Meta Quest Pro).

Samsung 304

Samsung Google Hardware Spain 304

Road to VR

JUNE 14, 2023

In addition to offering immersive experiences, Apple says that Vision Pro will be able to run most iPad and iOS apps out of the box with no changes. Apple says that on day one, all suitable iOS and iPad OS apps will be available on the headset’s App Store.

Apple 328

Apple Video Google Tools 328

Road to VR

FEBRUARY 28, 2024

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

Industry 230

Industry Apple AR Controllers 230

Road to VR

JULY 31, 2023

Apple Vision Pro is coming next year, not only making for the Fruit Company’s much awaited first XR headset, but also spurring a resurgence in public interest (and likely investment) in the XR space. Apple has a tendency to undervalue gaming initially, though perhaps reluctantly, eventually acknowledges its importance.

Apple 202

Apple Hand tracking AR Virtual Reality 202

XR Today - Virtual Reality

JULY 18, 2022

The build is available on Google Play, Apple App Store, Meta Quest, Pico, SideQuest, SteamVR, and VivePort, and also includes MacOS compatibility, improved user experience, and navigation. The update comes as ENGAGE aims to distribute its LINK service, a Metaverse platform that connects businesses via bespoke immersive environments.

Immersion 266

Immersion Video Apple Google 266

AR Insider

JANUARY 27, 2021

It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise. In fairness, Google Earth offers 3D features. In fairness, Google Earth offers 3D features.

Immersion 256

Immersion San Francisco Construction Google 256

XR Today - Augmented Reality tag

MAY 31, 2024

Google and Magic Leap have partnered to “advance the potential of XR technologies”, the latter has said in a blog post. The announcement was light on detail, but Magic Leap said the tie-up would combine its AR credentials with Google’s technology platforms. Google is already an investor in Magic Leap.

Magic Leap 77

Magic Leap Google Augmented Reality AR 77

Road to VR

JUNE 12, 2023

In this Guest Article, studio head Denny Unger shares his thoughts on Apple’s entrance into the space. So let’s get the obvious over first; Apple Vision Pro is Apple’s first generation attempt at AR glasses using a Mixed Reality VR headset. Guest Article by Denny Unger Denny Unger is CEO and CCO at Cloudhead Games.

Apple 321

Apple AR Gaming Hand tracking 321

ARPost

JULY 21, 2023

Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.

Apple 268

Apple Magic Leap Hand tracking Controllers 268

XR Today - Augmented Reality tag

MAY 13, 2024

Tomorrow, Google’s I/O conference is poised to showcase its latest updates concerning its extensive technology portfolio. From smartphones to AI, Google is very much positioned in the enterprise solutions space with its products. Could Google release smart glasses?

Google 111

Google Samsung AR Hardware 111

The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

Apple 356

Apple Sony Augmented Reality Hand tracking 356

Road to VR

MAY 16, 2024

Apple announced it’s introducing a host of accessibility features to Vision Pro, which is set to include Live Captions for the deaf or hard of hearing. Provided Apple decides to push such a feature in the near-future, it could mean face-to-face conversations will soon have subtitles, like you might see on TV or in video games.

Apple 220

Apple Eye Tracking Google Controllers 220

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

Google 436

Google Microsoft Ukraine Apple 436

The Ghost Howls

MARCH 12, 2024

Top news of the week (Image by Apple) Apple aims at a $1500 Vision device Let me tell you what have been the main pieces of news about the Vision Pro I’ve found this week. First of all, Apple has updated the runtime VisionOS to version 1.1, More info Dreamscape becomes Dreamscape Immersive Dreamscape has pivoted.

Apple 331

Apple Poland Eye Tracking Ukraine 331

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 442

Trends Apple Google Unity 442

Upload VR

MARCH 1, 2024

Google reportedly asked Meta to partner and "contribute to" its upcoming XR platform, but Meta said no. That same year, Lenovo launched a standalone headset running Daydream, Google's own VR OS that included its Google Play Services, Play Store, Google apps, and VR core technology on top of AOSP.

Google 141

Google Hardware Strategy Samsung 141

The Ghost Howls

MAY 23, 2022

New reports highlight some episodes of the life of Apple XR glasses. This week The Information has written a long report about the history of Apple XR glasses. Google launches “Immersive Stream for AR”. Chinese giant Baidu (The Google of China) has announced its XiRang platform aimed at building the metaverse.

Apple 481

Apple AR Augmented Reality Ukraine 481

Upload VR

FEBRUARY 15, 2024

A Unity sign-up page confirmed two of the best-selling VR games are coming to Apple Vision Pro: Job Simulator and Vacation Simulator. USD on Apple Vision Pro. USD on Apple Vision Pro. Its port to the Apple Vision Pro will make it one of the biggest titles to date on Apple's platform. The controllers are a barrier.

Simulation 130

Simulation Apple Hand tracking Unity 130

Road to VR

JUNE 30, 2020

Google unveiled a method of capturing and streaming volumetric video, something Google researchers say can be compressed down to a lightweight format capable of even being rendered on standalone VR/AR headsets. If you’re looking for more examples of Google’s volumetric video, you can check them out here.

Google 351

Google Video 360 Video Data 351

XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1

Apple 99

Apple Eye Tracking Entertainment Immersion 99

XR Today - Augmented Reality tag

APRIL 17, 2023

Da Vinci Eye is an AR smartphone application for artists, amateurs, and professionals that leverages immersive visualisations to project guides onto real-world surfaces allowing users to trace or copy images. The application also comes with Mural Maker, an immersive solution which allows iOS users to design giant-sized artworks.

Immersion 85

Immersion Apple Education Tools 85

Upload VR

NOVEMBER 7, 2023

Meta's CTO says Google declined a request to bring its Play Store to Quest. We would love for Google to bring their Play Store of apps to VR. The Google Play Store is Google's Android app store that comes with most Android phones and tablets, with the notable exception of Amazon's Fire tablets and some Chinese brands.

Google 144

Google Apple Samsung Amazon 144

Upload VR

FEBRUARY 26, 2024

The developer of early demos for the Rift DK1 and DK2 has brought one of modern consumer VR’s very first demo experiences to Apple Vision Pro — Proton Pulse. Remarkably, more than a decade later, Proton Pulse is one of the few fully immersive VR apps on the $3500 Apple Vision Pro. They had shipped me 150 cardboard units.”

Apple 115

Apple Gaming Google Conference 115

Upload VR

FEBRUARY 6, 2024

YouTube is planning to build an Apple Vision Pro app. Watching traditional media on a giant virtual screen is a key focus of Apple Vision Pro. In fact, Google has done this for all its iPad apps. YouTube already has an immersive app on Meta Quest and ByteDance's Pico 4. Netflix and Spotify also opted out.

Apple 118

Apple Virtual Environment Video Google 118

XR Today - Mixed Reality tag

APRIL 18, 2024

Recently, Google released an update to its Quest 3 YouTube application, which allows users to stream 8K videos to their Meta Quest 3 – at least in theory. While the firm still rules the XR device marketplace with its popular Quest lineup, the space is being shaken by vendors like Apple, LG, and Samsung entering the market.

Google 98

Google Education Apple Hardware 98

XR Today - Mixed Reality tag

JANUARY 12, 2024

Countless announcements and moments from the event paint a positive picture of the months ahead, with many immersive technology firms, new and old, looking to wow audiences as XR is expected to have another wave of hype. Apple will also launch an accompanying App Store for the Vision Pro, containing over one million spatial applications.

Apple 63

Apple Google Las Vegas Seattle 63

Upload VR

FEBRUARY 7, 2024

Virtual Desktop and iVRy are both working on Apple Vision Pro ports. Virtual Desktop is available on Quest, Pico, and Vive XR Elite, while iVRy is available for Quest, Pico, Oculus Go, Samsung Gear VR, Google Daydream, iPhone and Android smartphones, and the original PlayStation VR. He expects it to take longer than a few months.

Apple 140

Apple Controllers Tools Samsung 140

AR Insider

MAY 24, 2021

This week, we dive into Snap’s new AR Spectacles, Google I/O takeaways and Digilens’ new reference frames. Epic tried to establish that Apple is an “essential utility,” meaning infrastructure that can be uncompetitively withheld, like a bridge, but it just wasn’t landing. W elcome back to Spatial Beats.

Google 302

Google AR Conference Virtual World 302

XR Today - Mixed Reality tag

AUGUST 29, 2023

Google is currently working with Samsung to create an XR headset that directly competes with upcoming Apple’s Vision Pro, leading to a “weird bureaucratic mess,” an employee told Insider. Another employee commented: At Google, there is a great fear that when Apple releases new products, it shifts the landscape.

Samsung 69

Samsung Google Apple Eye Tracking 69