XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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Unity Tools Immersion San Francisco 255

Upload VR

SEPTEMBER 10, 2023

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. As someone who's never been to a film festival, never mind one with an XR segment, Venice Immersive was a learning experience for me. Midway through my trip, I spoke with Venice Immersive's co-curators, Liz Rosenthal and Michel Reilhac.

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Italy Immersion Filming Magic Leap 85

XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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Apple Industry Trends Hardware 248

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

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Magic Leap Immersion AR Hardware 102

XR Today - Mixed Reality tag

MARCH 22, 2024

The new Apple Vision Pro, which launched an update earlier this month , and other products due to come out soon will also help to promote growth, while macroeconomic conditions improve worldwide. For more predictions, check out XR Today’s Prediction series for 2024 based on ten of the world’s top authorities in immersive technologies.

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AR Magic Leap Augmented Reality Virtual Reality 111

AR Insider

APRIL 16, 2021

The enterprise focus is comparatively what Magic Leap failed to do — at least at first. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion. Billion-Dollar Question.

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Wearables Microsoft Magic Leap AR 342

VRScout

SEPTEMBER 8, 2018

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”.

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AR Magic Leap Conference North America 273

Road to VR

FEBRUARY 24, 2019

.” Mozilla says they’ll build on previous efforts—namely their work on the developer build Firefox browser for Magic Leap One—and then bring their web platform Mozilla Servo to HoloLens 2 when it is available this summer. SEE ALSO 3 Impressive WebVR Examples Worth Checking Out With Firefox's New Support for Vive and Rift.

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Magic Leap AR Spain Microsoft 208

ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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Virtual Reality Unreal Technology Tools 400

AR Insider

JUNE 22, 2021

After years of excitement over the impending era of world-immersive AR, there’s growing consensus that the technology is still far from bringing that dream to a pair of glasses that most people will wear. Inverse to the above examples, these lack immersion and contextual awareness, but they’re stylistically-viable.

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Wearables AR Magic Leap Hardware 299

The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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HTC Apple Magic Leap AR 453

XR Today - Mixed Reality tag

JUNE 8, 2023

” He added that further use cases like workflow instruction and remote assistance were driving mass adoption of immersive technologies across enterprises. ” Mobilising the Industry for Immersive Solutions Companies mentioned in the industrial XR space included immersive firms StriVR, Pixo, ARuVR, Taqtile, and many others.

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Industry Training Magic Leap Immersion 104

XR Today - Augmented Reality tag

FEBRUARY 8, 2023

These have appeared across Google’s ARCore, Niantic’s Lightship AR developer kit (ARDK), Snap Lens, Meta’s Reality system, and Apple’s ARKit platforms, namely for smartphones. For example, Lenovo’s A3 and Magic Leap 2’s smart glasses are designed for prolonged use, low latency, and industrial environments.

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AR Magic Leap Augmented Reality Florida 77

CraneMorley

JUNE 27, 2023

Current key players in the field are Microsoft, Magic Leap, and Meta. Apple and Google are rumored to be building headsets of their own to rival their competitors. Some of these headsets may fall with the realm of extended reality but they are all focused on immersive and engaging experiences for users.

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Magic Leap Eye Tracking Virtual Reality Hand tracking 52

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 91

XR Today - Mixed Reality tag

DECEMBER 21, 2022

Additionally, immersive firms leverage XR to build solutions for engineers, soldiers, medical professionals, and even pilots. These professionals use new devices to merge the physical and virtual worlds with creative, engaging immersive content. Generating stronger communicative and collaborative immersive experiences.

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Training Augmented Reality Immersion Magic Leap 92

ARPost

APRIL 29, 2021

The platform, which won last year’s Auggie Award for Best Enterprise Solution, is compatible with MR headsets like HoloLens and Magic Leap. There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email.

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AR Augmented Reality Microsoft Magic Leap 266

XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

The capital investment assists Microsoft in pursuing its immersive interests, and the continued feedback and R&D may help Microsoft refine its Hololens offering to secure a powerful third product iteration. For example, earlier this year, Microsoft filed a patent request for an MR device with similar design features to the IVAS v1.2

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Microsoft Magic Leap Industry Machine Learning 114

XR Today - Augmented Reality tag

MAY 25, 2023

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Understanding the Potential of AR in Retail AR is an immersive, interactive technology where hardware overlays digital real-time 3D (RT3D) on a user’s field of view (FoV).

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Retail Augmented Reality Industry AR 83

AR Insider

SEPTEMBER 20, 2019

As it sometimes goes with gateway drugs like first-time immersive experiences, he was hooked. “‘I don’t even know what this magic is, but I want it.'” Equipment manufacturers for example can show up at trade shows with a few headsets instead of shipping giant tractors. ” [link].

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AR Machine Learning Training Education 172

XR Today - Augmented Reality tag

DECEMBER 27, 2022

For example, devices with global positioning systems (GPS) can place navigational directions in your field of view (FoV), either with smart glasses or smart windshields. Google, Apple, and other map programmes offer this functionality to users. More companies are turning to AR to engage users with large-scale immersive experiences.

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Augmented Reality AR New York City Exercises 81

ARVR

JULY 15, 2020

For example, Chinese technology company Easpeed developed “no-touch” hologram buttons for elevators, to avoid having to touch surfaces and lowering the risk of spreading COVID-19. Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions.

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Augmented Reality Virtual Reality Tips AR 130

XR Today - Mixed Reality tag

JUNE 1, 2023

Numerous executives and officials have rallied the global tech community to sustain the momentum of a renaissance of immersive technologies. Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.”

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Industry Magic Leap Technology Immersion 92

The Ghost Howls

JULY 29, 2020

He retired 15 years ago, and from that moment, he started working on the “ultimate display” , that aimed to be very immersive, power-efficient, and perfect under every detail. Example of how Mojo Vision can help people with eye impairments by highlighting the edges of the objects in front of their eyes. Glasses vs contact lenses.

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AR Eye Tracking Data Technology 545

The Ghost Howls

MARCH 26, 2018

people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Magic Leap releases its SDK. We still haven’t seen a Magic Leap device , but at least now we can see its SDK. It is so possible to start creating your Magic Leap application.

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AR Magic Leap Oculus Virtual Reality 165

The Ghost Howls

JANUARY 22, 2021

But if I have to look at the numbers, some kind of AR is already mainstream : yes, the smartphone doesn’t provide immersive AR and people using it maybe don’t even know that it is called AR (maybe they call it just “filters”), but it is anyway augmented reality and it is of very common use now.

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Augmented Reality Magic Leap AR Apple 497

Upload VR

OCTOBER 11, 2022

In film, you feel comfortably immersed in the story looking at something like the cute Baymax robot but constantly distracted looking at more human-like faces in heavily motion captured works like the 2004 film The Polar Express. Doing the same thing in real-time with a live human in stereoscopic virtual reality is a much harder task.

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Washington Magic Leap Motion Capture Virtual Reality 101

XR Today - Virtual Reality

MARCH 19, 2024

To empower workers with Omniverse digital twin creation and immersive collaboration, NVIDIA is introducing CloudXR APIs and Graphics Delivery Network (GDN) frameworks to democratise XR content creation for use cases such as warehouse and automotive design and notably allowing headsets such as the Apple Vision Pro to run the service.

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Magic Leap Automotive Hardware Data 301

Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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Apple Saudi Arabia Magic Leap Video 112

AR Insider

JULY 15, 2020

After a few years of excitement over the impending era of world-immersive AR, there’s a growing consensus that the technology is still years from bringing that dream to a pair of glasses that most people will wear. This comes down to a classic design tradeoff. The Next Mobility. Signals in today’s market support this play.

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Wearables Magic Leap AR Trends 476

UploadVR Between Realities podcast

FEBRUARY 4, 2017

From Rift to Apple Watch to Snap Spectacles, the trend is toward wearable computing. Meta is working on an AR headset, which puts them in the same league as Microsoft and Magic Leap. For example, how will a construction worker operate a “smart helmet” while simultaneously using tools or operating heavy machinery?

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Head Mounted Display Machine Learning Wearables Magic Leap 100

ARVR

FEBRUARY 19, 2021

Apple is working on hardware but it is reportedly delayed yet again, and Magic Leap seems to have lost its flame before being able to enlarge enough its consumer base. I explore some examples on the longer version of this paper. A consumer AR hardware has been “in the 3 years horizon” for about 15 years now.

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AR Virtual Reality Augmented Reality Data 147

ARVR

SEPTEMBER 10, 2021

Visuals (and audio) aren’t world-immersive nor graphically rich, but rather act as heads-up notifications to augment your daily travels. Enterprise AR: 7 real-world use cases for 2021 Style Crimes Going deeper on lite AR, it eschews the world-immersive (SLAM) properties of AR seen in devices like Microsoft Hololens 2 and Magic Leap One.

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AR Magic Leap Wearables Augmented Reality 182

XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. The combustion engine is an example of convergence. They’ve already got, you know, in your Apple phone, RF detection is already built in. So that became the title of the book, Convergence. So convergence is beginning, right?

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

So if, for example, look at GPS in a phone, right, there would be no Uber, no Seamless. The combustion engine is an example of convergence. They’ve already got, you know, in your Apple phone, RF detection is already built in. So that became the title of the book, Convergence. So convergence is beginning, right?

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AR Magic Leap Augmented Reality Course 78

The Ghost Howls

JUNE 7, 2021

BUT today is the day of the WWDC, and who knows if Apple will tease something about AR glasses. A decent budget for Microsoft and Facebook… but something impossible for companies like HTC or Magic Leap (do you remember when we all thought that $2.5B Magic Leap partners with AMD for its next-generation device.

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Magic Leap AR Tips China 358

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 157