XR Today - Mixed Reality tag

FEBRUARY 6, 2024

Microsoft recently released information regarding its recent Q2 2024 earnings call. Regarding Mcrosoft’s recent performance, Amy Hood, the EVP and CFO at Microsoft , noted: This quarter, revenue was $62 billion, up 18% and 16% in constant currency. The call hits all the expected notes, such as genAI.

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XR Today - Mixed Reality tag

FEBRUARY 27, 2023

It creates an immersive experience for listeners by providing spatial context to the audio source. Immersive environments use 360-degree spaces where users can enjoy 3D content from all directions. People listening to passing cars, conversations, and other location-based applications can leverage immersive spatial audio.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

For instance, Microsoft has dedicated USB chargers for its HoloLens 2, while other vendors offer comprehensive charging stations. For instance, rumors suggest Apple may begin embedding AR solutions into its Airtag products as it invests in the XR world with the Vision Pro and VisionOS. Others are more advanced.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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Tech Trends VR

JUNE 25, 2018

The new HoloLens subscription service could prove a catalyst for SMEs to embrace immersive technology. Since the HoloLens was first released almost three years ago, Microsoft has steadily been building partnerships and demonstrating an array of industry use cases across manufacturing, engineering, healthcare, education and many others.

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ARPost

SEPTEMBER 23, 2022

Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. The US government closed a 22-billion contract with Microsoft for the development of AR for the military and the provision of HoloLens to soldiers. Let’s see some examples, shall we?

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple. Head Start.

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AR Insider

APRIL 16, 2021

XR Talks: Microsoft Doubles Down on AR. This is the reason that Microsoft has solely targeted the enterprise for HoloLens 2. It pivoted to an enterprise focus after realizing that consumer markets aren’t ready for the bulk, heat (and price) required in any hardware that achieves meaningful (SLAM) AR immersion.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Despite the 2022 Metaverse boom that swept imagination and scepticism equally, 2023 was tough during H1 for the immersive industry. Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets.

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The Ghost Howls

MARCH 20, 2023

A pretty useless one, like all the rumors about Apple and its glasses. And instead… electronic components… wow, only geniuses at Apple could think about it. While this is kind of a gimmick for now, it is interesting that Microsoft is still working on Mesh and integrating its services with VR-related features. Such great news!

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

This time last year, Meta promised that the Metaverse would launch immersive remote communication into the mainstream. At the start of 2023, many Metaverse vendors promoted how immersive worlds could completely change how the world works and lives. Will 2024 be the year for the industrial Metaverse? Is the Metaverse dead?

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XR Today - Big XR News tag

FEBRUARY 3, 2023

While events such as CES 2023 highlighted some of the best immersive innovations, caution loomed across the industry following the hard holiday period of 2022. For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs.

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XR Today - Virtual Reality

MAY 15, 2023

The online platform promotes interactive social and immersive gaming worlds with rich branding and content creation opportunities. The platform promotes immersive user-generated content, enabling an ecosystem of platform creators using Spatial to build and share online experiences and worlds. Spatial also assists in the We3 revolution.

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

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XR Today - Big XR News tag

AUGUST 18, 2023

While no significant announcements dropped, a handful of vendor updates paint a clear picture of the future of immersive hardware and its distribution. The likes of Apple and Meta are investing in MR to provide an accessible and feature-rich device. Increasingly, it seems that MR devices may lead the way. However, MR is already here.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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AR Insider

OCTOBER 30, 2020

Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Inherently Immersive. But real change will be measured in action, says Pearlman.

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AR Insider

JUNE 22, 2021

After years of excitement over the impending era of world-immersive AR, there’s growing consensus that the technology is still far from bringing that dream to a pair of glasses that most people will wear. Inverse to the above examples, these lack immersion and contextual awareness, but they’re stylistically-viable.

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XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Now, it appears that various major firms are joining suit by developing immersive workplace solutions. HTC VIVE has announced new enterprise immersive services for its XR Elite Business Edition product.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

The technology’s similarity to pre-existing systems enables the easy integration of XR within a range of business environments, such as construction and healthcare, helping drive the adoption of immersive solutions and devices. A group leading enterprise integration of digital twins is the Orlando Economic Partnership (OEP).

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UploadVR Between Realities podcast

FEBRUARY 2, 2017

Apple is a tough nut to crack when it comes to future projects. However, while rivals like Google , Microsoft and Sony are already well on their immersive way, Apple remains silent on what its immersive projects may be. Tagged with: apple , ar , industry news , patent. Every company except one.

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The Ghost Howls

MARCH 15, 2021

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Unlike a VR headset, smart glasses focus on presenting an AR environment which overlays immersive visualizations upon a user’s location. Immersive spatial computing devices such as smart glasses and VR headsets enable users to navigate spatial UI, applications, and immersive environments via RT3D menus.

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Road to VR

FEBRUARY 24, 2019

Today at Mobile World Congress (MWC) in Barcelona, Spain Mozilla announced a collaboration with Microsoft to bring the Firefox Reality web browser to the recently revealed Microsoft HoloLens 2. SEE ALSO 3 Impressive WebVR Examples Worth Checking Out With Firefox's New Support for Vive and Rift. Image courtesy Mozilla.

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ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. Like the next example isn’t strictly collaborative, this example isn’t strictly remote but it’s close enough to merit discussion.

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ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Apple will be a hardware powerhouse to represent the user touchpoint to all layers. Examples so far include Pokémon Go’s utilization of AR to enhance mobile gaming.

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XR Today - Mixed Reality tag

SEPTEMBER 18, 2023

Microsoft is already working with an esteemed client list to distribute its immersive solutions portfolio to suit a range of enterprise use cases. One of Microsoft’s XR clients is Nexco-East Engineering, which operates roughly 4,000km of all expressways in Japan. This resulted in gaps in understanding.

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ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. Again, as of 2021, we just have rumors.

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