AR Insider

FEBRUARY 18, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Will 3D Cities Unlock Immersive Experiences? But its advantage is also its drawback: VR.

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The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

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The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), Here you are my flower for you! Image by OceanX).

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VRScout

NOVEMBER 3, 2019

Last week Google launched the beta for Chrome 79, the latest update for its Chrome web browser. Using the WebXR Device API, developers can create more powerful immersive content that users can interact with using their motion controllers thanks to the GamePad API. With the Chrome 79 beta, WebXR Device API now runs by default.

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ARPost

MARCH 2, 2021

Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. VR technologies allow the user to fully immerse themselves in the world created by computer technology, and that is its main advantage. Google Earth VR. Visibility.

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Road to VR

MARCH 17, 2021

Microsoft says however that the error message was inaccurate, and that VR for Xbox is still not a happening. Some prognosticated that Microsoft has mistakenly leaked VR support for Xbox, something it has repeatedly rebuked in the past. This tracks with Microsoft’s long-term stance on VR for Xbox consoles going back to Xbox One.

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VRScout

AUGUST 27, 2019

This past May during the 2019 I/O Developer Conference, Google unveiled several new features heading to their Google Search and Lens applications. So I got google lens working in VR pic.twitter.com/rFCS7nUgbx — Phasedragon (@Phasedragoon) August 22, 2019. Real-time AR text translation in a VR space.

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. More immersive. Spatial Anchors.

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AR Insider

JANUARY 25, 2021

Finally, why in the name of the geek gods is Google shutting down Poly? Google’s own Tilt Brush, an important content creation tool, relies on Poly. We are waiting and hoping and praying a white knight swoops in to rescue Poly like Microsoft rescued AltspaceVR in the VR winter of 2018. Immersive Tech replaces The VOID.

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XR Today - Augmented Reality tag

MAY 11, 2023

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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ARVR

FEBRUARY 5, 2021

In 2006, I attended a launch event in San Francisco for Microsoft Virtual Earth 3D. It let you essentially fly around a city, sort of like Google Earth but in three dimensions. Since then, Moore’s Law has pushed the concept closer to reality for most folks, but immersive 3D mapping is still an unfulfilled promise.

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XR Today - Mixed Reality tag

JANUARY 5, 2024

With CES around the corner, the AR/VR/MR marketplace is already rumbling just days into the new year, with many significant developments in the immersive solutions space. This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio.

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VRScout

OCTOBER 3, 2017

Microsoft is rescuing the beloved VR social network. The Silicon Valley social VR startup that has taken us on a roller coaster ride of emotions over the past months has big news—AltspaceVR has been acquired by Microsoft. Microsoft’s lineup of VR headsets. You can expect to see us in there tonight.

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Road to VR

FEBRUARY 5, 2020

Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Alongside Apple’s XR device debut, other firms, from Zoom to Microsoft, are jumping on the spatial computing bandwagon. However, the foundation is being laid by various immersive industry firms, and with new devices coming left and right, 2024 will remain eventful. Apple Vision Pro Debuts in US Stores The Vision Pro is out today.

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ARVR

FEBRUARY 25, 2021

We’ve seen various flavors over the years such as Microsoft Virtual Earth 3D , and of course Google Earth and Street View. Speaking of Google Earth, its VR edition is an immersive dive into 3D cities around the world. Competing with Google isn’t normally a winning bet, but the company has retreated from all things VR.

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XR Today - Mixed Reality tag

MAY 10, 2023

Only a few years ago, when extended reality solutions first started emerging in the market, many viewed them as a novel and consumer-focused. Companies quickly rolled out solutions for the entertainment and gaming landscapes, based on new, immersive technology, introducing us to a new age of digital media.

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XR Today - Augmented Reality tag

MARCH 17, 2023

This week, Google officially announced the retirement of its flagship smart glasses product. In a company document , the firm confirmed the retirement of Google Glass Enterprise Edition effective this Wednesday (March 15). Google will also drop official support for its enterprise-grade immersive hardware on September 15, 2023.

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XR Today - Mixed Reality tag

JUNE 2, 2023

Several companies from both verticals have begun exploring immersive video features across communications platforms. On the sidelines of the Verizon London Hub 5G showcase on Thursday, we explored the benefits of immersive videoconferencing for boosting employee engagement. Joe McStravick : Good question.

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XR Today - Augmented Reality tag

MAY 29, 2023

OpenAI, the firm behind ChatGPT, now operates partially under Microsoft, bringing a mass wave of developmental resources to the conversational AI space – especially for enterprises with the rise of CoPilot. Generative AI can assist developers in designing assets like textures or generating animation and immersive worlds.

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VRScout

JULY 12, 2021

In terms of compatibility, the platform is cross-compatible with nearly every major VR & AR device, including the HTC Vive, Oculus Quest 2, Microsoft HoloLens 2, as well as AR-enabled iOS and Android devices; it’s never been easier to take your friends’ money!

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Tech Trends VR

MAY 8, 2018

We need to ask ourselves not only what computers can do, but what they should do,” said Microsoft CEO Satya Nadella in his opening keynote at Build. Microsoft sees the “intelligent cloud” as the backbone of this revolution. Microsoft want to enable developers to reach customers in a multi-sense, multi-device way Click To Tweet.

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XR Today - Mixed Reality tag

AUGUST 9, 2023

Microsoft has picked volumetric video company Arcturus as its primary marketing partner for its Microsoft Mixed Reality Capture Studios (MRCS) solution provider. Arcturus’s Dimension Studio Arcturus will also provide licence and expertise support for studios seeking to partner with Microsoft’s MRCS network.

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XR Today - Mixed Reality tag

OCTOBER 10, 2023

The Immerse Global Summit 2023 , now part of the Metacenter Global Week event, is just around the corner. For ten years, the Immerse Global Summit (IGS) has stood as a leader in the XR and metaverse event landscape, featuring the biggest speakers and exhibitors from the industry. What is Immerse Global Summit 2023?

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XR Today - Mixed Reality tag

OCTOBER 24, 2022

Along with the efforts of multinational firms, leadership has begun rallying enthusiasts and seasoned professionals in the sector to discuss the future of the immersive tech industry. Guests speaking at the event included Alexander Karim, Metaverse Lead at Microsoft UK , and Sean M Tracey, Chief Technology Officer of KadVR.

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ARVR

JANUARY 21, 2022

This past year, Google introduced a few new features for ARCore such as recording and playback APIs. For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure. However, Google Glass launched eight years ago. Are we any closer now?

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XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. The news comes just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees. The company recently began beta testing for its Google Glass follow-up across the US in July last year.

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Road to VR

MARCH 12, 2024

Now, Vision Pro users can download the myMako app , which lets surgeons visualize and review surgical plans in an immersive way. Image by Road to VR And unlike Microsoft, Apple’s primary focus on consumer hardware makes it the ideal “rising tide to lift all boats” when it comes to XR headsets.

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ARPost

SEPTEMBER 12, 2022

On day one, Jeremy Moussai and David Hinojosa of Nestlé will talk with Justin Perry of Immerse and Sara Boss of VRdirect about “Scaling XR at Nestlé.” The Fabricant is a digital-first fashion studio, and Beyond is an immersive experience studio. Microsoft, Google, the XRA – and That’s Just One Talk.

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ARPost

MARCH 2, 2021

Giants such as Oculus, HTC, Sony, Microsoft, Samsung, Walmart, and many others have been implementing their technologies in this field for a long time. VR technologies allow the user to fully immerse themselves in the world created by computer technology, and that is its main advantage. Google Earth VR. Visibility.

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XR Today - Virtual Reality

JUNE 9, 2022

Similar to Meta, Microsoft has made some significant investments into the XR landscape in the last couple of years. Microsoft Teams now has its own Mesh integration, so companies can pull one of the world’s favourite collaboration apps directly into the MR space. Magic Leap.

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ARPost

JANUARY 13, 2023

Designed to deliver unique audiovisual experiences, the glasses utilize HARMAN AudioEFX technology , which delivers immersive audio experiences via a near-ear surround system and electrochromic film, which enables users to switch between Immersive and Ambient modes.

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ARPost

SEPTEMBER 29, 2022

Microsoft (Nasdaq: MSFT) for AltspaceVR. Microsoft again, because some time ago they bought AltspaceVR , a VR social platform that was on the verge of bankruptcy. A very important part in the adoption of immersive technologies will be played by infrastructure. Amazon (Nasdaq: AMZN) and Google (Nasdaq: GOOGL) for Servers.

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XR Today - Mixed Reality tag

JUNE 14, 2023

The European Commission has hit Google with fresh accusations of violating its antitrust laws, citing favouritism for the latter’s own advert services over rival firms. According to the Commission’s statement , Google abused its position over the last nine years by offering better treatment to its AdX exchange.

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XR Today - Mixed Reality tag

APRIL 11, 2023

Only a few years ago, when extended reality solutions first started emerging in the market, many viewed them as a novel and consumer-focused. Companies quickly rolled out solutions for the entertainment and gaming landscapes, based on new, immersive technology, introducing us to a new age of digital media.

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Upload VR

APRIL 22, 2024

A headset "fully focused on immersive entertainment like watching movies and videos with the highest resolution OLED screens." Additionally, Meta is working with Microsoft's Xbox division to create a "limited-edition Meta Quest" headset with Xbox branding. And if so will it be Meta, or Google? Will this be true for XR too?

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