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The XR Week Peek (2021.03.08): Microsoft launches Mesh, HTC and Pico tease new hardware, and more!

The Ghost Howls

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), Here you are my flower for you! Image by OceanX).

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Google Releases AR Geospatial Creator for Unity

XR Today - Augmented Reality tag

Google has unveiled its Geospatial Creator for Unity platform, allowing developers to preview 3D assets via the Unity Editor. Viewing spatially-linked assets on a hyperrealistic 3D planet map, the toolkit powers ARCore and Photorealistic 3D Tiles via the Google Maps Platform, it said on its website.

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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. More immersive. Spatial Anchors.

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Big XR News from Meta, Apple, Microsoft, and OpenXR

XR Today - Mixed Reality tag

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meta has not yet confirmed 8K streaming on its Quest portfolio.

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Enklu Launches San Francisco’s First AR Maker Space

VRScout

The city of San Francisco will be getting its very first dedicated AR maker space thanks to Enklu , a cutting-edge company that approaches traditional venues and transforms them into modern experience centers using immersive AR technology. Image Credit: Enklu. Image Credit: Enklu. “At Image Credit: Enklu. Just check their calendar.

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The AR Space Race, Part IX: Epic Games

ARVR

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine.

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Top XR Providers for Advertising in 2023

XR Today - Mixed Reality tag

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention.

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