AR Insider

OCTOBER 30, 2020

Moreover, matters of privacy and data security will jump into hyperdrive in spatial computing because of the level of sensory immersion. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Inherently Immersive. XR Talks: Follow the Money for AR’s Trajectory.

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XR Today - Big XR News tag

JANUARY 23, 2023

Google Parent Alphabet Lays Off 12,000 Jobs Late last week, Alphabet, Google’s parent firm, laid off roughly 12,000 individuals. The move accounts for around 6 percent of Google’s global workforce. Google’s layoffs come just days after Microsoft and Amazon announced cutbacks of roughly 10,000 employees.

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Government Google South Korea Machine Learning 70

AR Insider

FEBRUARY 24, 2021

Users will still be able to see most of the real world in front of them — unlike virtual reality, which completely immerses the user in a computer-generated fantasyland, augmented reality layers computer-generated text and images on top of reality. All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well.

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AR Insider

NOVEMBER 25, 2020

We’re fully immersed in the world of recommendation engines based on advanced AI and algorithms, so instead of gathering what we believe are people’s preferences — what they click on, sites they’ve visited, items they’ve purchased — marketers will instead cater to the algorithms that ‘tell’ people what they want.

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AR Retail Microsoft Trends 352

ARPost

NOVEMBER 25, 2020

billion in 2019, with many billions more being invested in R&D by the likes of Facebook, Apple, Google, Microsoft, Amazon, and many more. The two co-founders of Humane have spent a combined 20+ years at Apple, leading their engineering and interaction/design teams, and are now building their own immersive wearable device.

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AR Insider

FEBRUARY 21, 2020

For Google , it’s all about search, and boosting query volume with more user touchpoints. For Amazon , it’s selling us stuff. And for Microsoft , it’s enterprise productivity. Continuing with the “layer” analogy, Google wants to be the information layer for the spatial web.

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AR Amazon Apple Wearables 202

VRScout

MAY 29, 2019

One reason the Quest is special is that it is the first cost-effective, mass-consumer-focused, standalone 6DoF headset, effectively making it the most accessible form of immersive VR on the market. That in itself makes it a monumental success, but a well-built headset isn’t going to make historical waves. That’s where Facebook comes in.

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VRScout

NOVEMBER 21, 2017

Whether you’re finally ready to pull the trigger and get a VR headset of your own, or you’re looking to bump up immersion with sweet new accessories, there are some serious Black Friday discounts to be had this week. Microsoft ‘Mixed Reality’ Headset Discounts. Shop on Amazon. Google Daydream View Sale.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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Apple Head Mounted Display Microsoft Trends 76

AR Insider

MARCH 16, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The AR Location Wars, Part I: Google. Yet another analogy is the “Internet of places.”

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AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. Add it all up and each of these players will rule a different “layer” to the immersive web.

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The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. has been released on all the major VR platforms for $19.99

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XR Today - VR Headsets tag

MARCH 4, 2024

Now, it appears that various major firms are joining suit by developing immersive workplace solutions. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.

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XR Today - Mixed Reality tag

JUNE 7, 2023

Rather than interacting with computing systems as outside parties, we step into a world where we can immerse ourselves in intuitive user interfaces. Developers and designers can use spatial tools to create immersive user experiences in these settings. and the metaverse, the demand for immersive innovations has increased.

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ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. Given the level of personal data revealed through such immersive technology, strategic positioning for AR players will mean nothing without user trust.

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XR Today - Augmented Reality tag

OCTOBER 20, 2022

The new solution aims to boost specifications for developers and businesses manufacturing their own smart glass solutions for higher-quality immersive experiences. Epson has made a massive effort to push its latest immersive solutions in recent months.

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ARPost

MAY 3, 2021

If you want to emulate the likes of Google, Amazon, and Facebook, or more correctly, avoid being kicked out of business by them, it is imperative you at least consider the use cases of AR that fit into and can improve your business model. Creating high-res and immersive experiences is not for non-tech-savvy companies.

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Artificial intelligence has been the most happening and hottest technology of this century. Source: CBINSIGHTS. Occipital Bridge.

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ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments.

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AR Augmented Reality Trends Healthcare 414

AR Insider

OCTOBER 1, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Orbiting Initiatives. Social Experiment.

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Wearables AR Machine Learning Apple 219

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help.

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VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

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ARVR

MARCH 24, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The latter powers Google’s Live View AR navigation tool. And it’s already started.

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RealVision VR

OCTOBER 9, 2018

However, AWS (Amazon’s Cloud), Google Cloud and Microsoft realize the potential there is in using the Cloud for media services. The Biggest stream of ROI will be: dealing in Immersive media – from 4k video, to VR and AR. The Immersive Media Cloud: Building a Parallel World.

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Immersion Data Google Microsoft 28

AR Insider

AUGUST 14, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Fully Actualized.

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Wearables AR Augmented Reality Strategy 245

The Ghost Howls

JULY 31, 2023

This made sure investors gained some trust for immersive reality startups again, something that will be beneficial for our whole industry. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. With this dataset, third-party developers can build mapping or navigation products of their own.

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Apple Ukraine Samsung Data 283

XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). Saudi Aramco, the world’s biggest energy supplier, became a top funder for immersive firm PIXO XR to train and upskill workers in the country.

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Bernard Marr

AUGUST 22, 2022

Stephenson is the person credited with first connecting the term "metaverse" to the idea of an immersive virtual reality in his 1992 novel Snow Crash. Satya Nadella , Microsoft MSFT -1.4%. Microsoft’s CEO understands that the metaverse concept will impact every part of the way we do business. Eric Schmidt , Google.

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TechCrunch VR

JANUARY 30, 2020

That in itself is also a sign of how immersive, three-dimensional media is possibly, finally approaching a breakout moment. Given its position with developers, if Amazon is getting into the mix, you know something is up, he added. That will also be buffered by a raft of new hardware, Agarawala said.

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AllThingsVR

JUNE 14, 2017

These services are accessible in a number of different ways, many of which are relatively simple to begin integrating into today’s immersive experiences. Read more here.

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Machine Learning Virtual Reality Amazon Microsoft 70

ARVR

OCTOBER 7, 2020

In 2016 the immersive technology was globally used through the app Pokemon GO. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. In 2019, Google brought Glass Enterprise Edition 2 on the market.

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Trends AR Augmented Reality Healthcare 130

AllThingsVR

JUNE 20, 2016

Samsung Has Bought a Cloud-Computing Company that Could Give Mobile VR a Big Boost With the recent introduction of Google Daydream , the mobile VR space is heating up. Now a new acquisition from Samsung could help to power even more immersive VR on smartphones.

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XR Today - Augmented Reality tag

NOVEMBER 24, 2023

They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft. All you need to do is log into a Google account, and download apps for top streaming services, such as Netflix. Notably, the screens don’t point directly at your eyes.

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AR Head Tracking Immersion Wearables 92

Bernard Marr

OCTOBER 15, 2023

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. However, other cloud services continued to grow, including Nvidia's GeForce Now and Microsoft's Xbox Cloud Gaming.

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Trends Video Gaming Industry 52

EON Reality

JUNE 18, 2019

such as the immersive businesses at The Landing in MediaCityUK who’ve just received investment for their Government-backed Digital Catapult space in Salford ?— Discover how EON Reality can support your vision in using immersive technology. Virtual Trainer forms the core VR offering within EON Reality’s immersive AVR Platform.

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The Ghost Howls

SEPTEMBER 4, 2019

The fact that all immersive technologies have been flagged as mature by it means that many more companies will believe in their potential and will want to implement them. The road in front of AR and VR is still very long and many years are needed to make immersive realities mainstream like cell phones.

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AR Insider

JUNE 23, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), but the biggest impact could come from Apple.

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Wearables Apple AR Trends 245