XR Today - Mixed Reality tag

FEBRUARY 20, 2024

More than 1,000 apps are now available in the App Store for the Apple Vision Pro, an Apple exec has revealed. The announcement comes just over two weeks after the headset launched, at which point Apple said there were 600 apps in the store. million compatible apps. “We’re

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Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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AR Insider

FEBRUARY 27, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon last week, it’s time to zero in on Microsoft. In addition to standard audio fare like music and phone calls, they’ll integrate natively with Microsoft products like Office.

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VRScout

FEBRUARY 25, 2019

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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Upload VR

NOVEMBER 10, 2023

Could Apple Vision Pro be a serious competitor in the enterprise AR market? While Vision Pro was mainly pitched as a consumer product when revealed at WWDC in June, Apple also teased enterprise use cases, including room-scale augmented reality apps. Competition For Magic Leap, Microsoft, And Varjo?

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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Upload VR

MAY 18, 2023

A new report from Bloomberg's Mark Gurman includes some interesting claims about the history of Apple's head mounted displays development effort. In January, Gurman reported that Apple had indefinitely postponed the AR glasses , shifting its full focus to the upcoming headset and development of a more affordable model down the line.

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XR Today - Mixed Reality tag

FEBRUARY 3, 2023

Microsoft’s mixed reality (MR) division is constantly under the microscope of the technology media landscape. The news comes after Microsoft closed the doors on Altspace VR (virtual reality), the collaboration and socialization Metaverse platform. Although, Microsoft’s IVAS headset is facing hurdles.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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VRScout

APRIL 24, 2023

Founded in 2018 by Chaudhri and Bethany Bongiorno, the company announced in May that it had secured $100 million in investment from Microsoft, OpenAI founder Sam Altman, Volvo, and LG, bringing Humane’s total funding to $230 million. Patrick Gates, the company’s chief technology officer, is a former Apple senior director.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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XR Today - Big XR News tag

JANUARY 27, 2023

Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients. Recently, Microsoft and Amazon cut back roughly 10,000 employees, and Meta dismissed approximately 11,000 people. Apple Teases Reality Pro Specs, Disney/Sony Partnership On Monday, Apple Inc.

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ARPost

SEPTEMBER 23, 2022

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. Microsoft (Nasdaq: MSFT) for AR Headsets. And we must think about the future, not the present.

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XR Today - Augmented Reality tag

MARCH 11, 2024

For enterprise, the Vision Pro presents a curious concept as, unlike predecessors like Meta, Apple focused on productivity as its core use case, leading to various enterprise-ready applications landing on the product ready for launch.

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ARPost

SEPTEMBER 27, 2021

Following Inbar’s opening keynote on day one, Niantic’s John Hanke will present “Building a Real World Metaverse for Everyone.” The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.

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The Ghost Howls

MAY 7, 2022

While it has effortlessly dominated the market in the last 2 years without any effort, the next 2 years may present some real risks and challenges that may question Meta’s lead. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

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XR Today - Mixed Reality tag

SEPTEMBER 29, 2023

At the same time, major workplace application developers Microsoft debuted its follow-up to Altspace VR and Immersed debuted an MR headset which could rival the biggest names on the market. The new XR collaboration platform replaces Microsoft’s predecessor, AltspaceVR, and will debut in October as a public preview.

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XR Today - Mixed Reality tag

DECEMBER 15, 2023

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. On the other hand, as market competition rises, pressure also increases.

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AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

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XR Today - Mixed Reality tag

APRIL 5, 2024

However, countless vendors, from Microsoft to Meta, Varjo, and even Apple, have shown just how valuable mixed reality solutions can be. For instance, with Microsoft Mesh and Microsoft Teams Immsersive Spaces, companies can design environments where team members can connect and share ideas in a variety of different ways.

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XR Today - Augmented Reality tag

JANUARY 23, 2024

ARWay’s solution will help the region’s leaders achieve this goal by presenting an engaging and innovative approach to tourism and on-site customer experiences. Speaking on its work with Apple, CEO Gappelberg also added: The long awaited Apple AR glasses are here! The innovative service from ARway.ai

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AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse.

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AR Insider

MAY 21, 2021

We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland. Apple is signaling interest in developing geospatial experiences as part of its larger AR play. The AR Space Race, Part II: Apple. Local Intent. Orbiting Efforts.

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XR Today - Virtual Reality

JUNE 13, 2022

Through VR, MR, and AR, companies can present products and services to customers like never before, in a fully-customizable, adaptable, and interactive environment. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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VRScout

FEBRUARY 16, 2019

Part of the experience of going to a good restaurant is being presented with lots of tempting choices. But when gripped by indecision, it’s often hard to visualize things in any meaningful way, especially in restaurants that get all fancy and creative with their dish descriptions and presentation.

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AR Insider

SEPTEMBER 3, 2021

That will happen as the underlying technology improves and slims down; and as the industry’s ultimate wild card is played: Apple Glass. To break down all of the above — including Apple AR discourse — and to dive deeper on the latest figures, ARtillery chief analyst Mike Boland recently gave a virtual-event presentation.

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The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

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XR Today - Mixed Reality tag

FEBRUARY 26, 2024

Notably, LG will present the benefits of its smart device operating system to operate alongside Meta’s AI systems to create a competitive XR device. The OS could potentially provide a valuable source of income and services for Meta’s XR hardware ecosystem to combat the already deep Apple Vision Pro offerings.

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XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. Linda Mihara, Manager and part-owner of Paper Tree , noted that the AR shopping experience presents “an unprecedented way to view origami.”

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Tech Trends VR

FEBRUARY 27, 2019

Part of the experience of going to a good restaurant is being presented with lots of tempting choices. But when gripped by indecision, it’s often hard to visualize things in any meaningful way, specially in restaurants that get all fancy and creative with their dish descriptions and presentation.

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