The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

Apple 288

Apple Ukraine Samsung Data 288

AR Insider

MAY 21, 2021

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, starting in Part I with an analyst presentation from AR Insder’s own Mike Boland.

AR 350

AR Google Apple Data 350

AR Insider

MAY 4, 2021

Picking up where we left off last week, Apple is leading the way with wearables, which is partly to set the stage for its rumored AR glasses. They’re driven to future-proof their core businesses; or – like Apple – to diversify revenue in the face of maturing cash cows. That includes Google, Microsoft, Amazon, Snap and others.

Wearables 274

Wearables AR Microsoft Apple 274

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

Apple 76

Apple Head Mounted Display Microsoft Trends 76

The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

Apple 536

Apple Sony China HTC 536

XR Today - Virtual Reality

JUNE 13, 2022

Through VR, MR, and AR, companies can present products and services to customers like never before, in a fully-customizable, adaptable, and interactive environment. Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion.

Unity 188

Unity Microsoft Google Apple 188

AR Insider

NOVEMBER 19, 2020

The thought is that devices like Apple Watch and AirPods condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. Classic Apple. That includes smartwatches and “hearables” such as Apple AirPods and its equivalents. Trojan Horse.

Wearables 336

Wearables AR Apple Strategy 336

ARPost

SEPTEMBER 27, 2021

Following Inbar’s opening keynote on day one, Niantic’s John Hanke will present “Building a Real World Metaverse for Everyone.” The company has since teased hardware and a collaboration with Microsoft Mesh , so their AWE appearance could mean anything. Also on day one is Qualcomm’s keynote presented by VP and GM of XR, Hugo Swart.

Conference 511

Conference AR Augmented Reality Hardware 511

AR Insider

MARCH 30, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. Part V: Apple. Trojan Horse. Trojan Horse.

Wearables 306

Wearables AR Strategy Apple 306

VRScout

FEBRUARY 16, 2019

Part of the experience of going to a good restaurant is being presented with lots of tempting choices. But when gripped by indecision, it’s often hard to visualize things in any meaningful way, especially in restaurants that get all fancy and creative with their dish descriptions and presentation.

AR 301

AR Augmented Reality Retail Apple 301

Tech Trends VR

FEBRUARY 27, 2019

Part of the experience of going to a good restaurant is being presented with lots of tempting choices. But when gripped by indecision, it’s often hard to visualize things in any meaningful way, specially in restaurants that get all fancy and creative with their dish descriptions and presentation.

Augmented Reality 335

Augmented Reality Retail Trends AR 335

AR Insider

FEBRUARY 21, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. Speakers’ opinions are their own.

AR 203

AR Amazon Apple Wearables 203

ARPost

DECEMBER 10, 2022

Varjo’s “ Reality Cloud ” allows users to join XR meetings including remotely present coworkers and virtual assets. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). For example, Magic Leap has had a partnership with Google Cloud for the past year now. Parents and Partners.

Magic Leap 381

Magic Leap Software Hardware Amazon 381

AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Facebook (and Google to a lesser degree) has moved in this direction over time. But to give credit where it’s due, Google search and other core products do have a hard-fought quality lead.

Google 244

Google AR Apple Examples 244

AR Insider

OCTOBER 30, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. It includes embedded video, narrative analysis and top takeaways. Speakers’ opinions are their own.

AR 389

AR Data Google Amazon 389

AR Insider

DECEMBER 25, 2019

This is a perfectly valid construct but it’s arguably overused as fodder in nearly every conference presentation these days on AR’s status. But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0

Google 195

Google AR Training Construction 195

Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS). first appeared on Owatch™.

Apple 52

Apple Virtual World Augmented Reality AR 52

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Microsoft’s second AR headset, Hololens 2, is expected to be released this month.

Amazon 157

Amazon San Jose Google Microsoft 157

The Ghost Howls

SEPTEMBER 12, 2023

I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. The project is carried on by Microsoft which was given the monster contract of $22B to create this device by modifying its HoloLens glasses. And its latest update, dubbed the “Mixed Reality 2.0

Motion Capture 374

Motion Capture Ukraine Apple Gaming 374

Road to VR

SEPTEMBER 20, 2017

Google—which is increasingly expanding its hardware business in the smartphone, connected home, and AR/VR sectors—has been fingered as one of the likely buyers. Google has tried to buy its way into hardware twice before, albeit more expensively. Those efforts largely fell short and the associated expenses slimmed Google’s margins.

HTC 247

HTC Taiwan Google Hardware 247

AR Insider

SEPTEMBER 26, 2019

” For Google, investments in AR are to drive search (visual search, mapping). For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue. to Oculus headsets.

Exercises 265

Exercises Magic Leap AR Data 265

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

The Ghost Howls

AUGUST 24, 2020

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release Image by Epic Games).

Unreal 438

Unreal Apple Government Data 438

AR Insider

JANUARY 17, 2020

XR Talks is a series that features the best presentations and educational videos from the XR universe. But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Interview Only.

AR 252

AR Microsoft Video Apple 252

ARVR

APRIL 5, 2021

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

Wearables 130

Wearables AR Strategy Apple 130

ARPost

APRIL 29, 2021

There are two premium price tiers with additional affordances, but there is also a free model with an easy sign-in using a Microsoft, Google, or Apple account or with a private email. TechSee and Vuzix (and Microsoft). Incidentally, Vuzix also supports Teams, Microsoft’s remote conferencing platform.

AR 266

AR Augmented Reality Microsoft Magic Leap 266

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Google learned this the hard way with Google Glass.

AR 229

AR Apple Exercises Wearables 229

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. On The AR Show’s annual projections episode , McDowall presented his research from Facebook S-1 filings, showing an R&D spending inflection.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

VRScout

SEPTEMBER 8, 2018

I think this is a good thing, as the gigantic pockets of Apple, Google, Magic Leap, Huawei and such like will help fund the creative endeavours of a whole new content ecosystem.”. and LNG Studios , each showcasing programs that put hardware like HTC Vive or Microsoft HoloLens through their paces.

AR 273

AR Magic Leap Conference North America 273

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. MWC 2024 was a valuable insight into the mainstream XR market.

Head Mounted Display 95

Head Mounted Display Samsung Eye Tracking Immersion 95

ARVR

OCTOBER 7, 2020

Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. Google’s ARCore provides APIs (Application Programming Interface) that are necessary for the creation of AR.

Trends 130

Trends AR Augmented Reality Healthcare 130

ARVR

SEPTEMBER 22, 2022

For example, a user could point a camera at areas of their city to see what it looked like ten years ago from an archive of Google Maps. Since location anchors are dependent on Apple Maps data, this means that if the city is not supported by Apple Maps, functionality for location anchors may be limited.

Augmented Reality 147

Augmented Reality Technology How To AR 147

The Ghost Howls

MARCH 8, 2021

Microsoft announces Mesh, an XR collaboration platform. Alex Kipman promised us a Microsoft Ignite conference with an amazing level of immersion , and he kept his word. But since Microsoft owns one of those studios (and using it costs around $100K/day if I remember well!), You are all fantastic! Here you are my flower for you!

Microsoft 513

Microsoft Hardware HTC Conference 513

The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! VR is not only for enterprise.

Apple 527

Apple Oculus China Magic Leap 527

ARVR

JULY 9, 2020

Augmented Reality Trends (Part 2) Brief history Some important AR facts: 60s : Engineer Ivan Sutherland, created the SketchPad project, a system based on what is now known as computer graphics, and created a see-through to present 3D graphics (Krevelen, 2010)(Jaimini, 2016). 2000s : First outdoor mobile AR game ARQuake.

AR 130

AR Augmented Reality North Carolina Head Mounted Display 130

The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

Apple 412

Apple Hand tracking Microsoft Ukraine 412

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

AR 150

AR Apple Augmented Reality Head Mounted Display 150