The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

Apple 375

Apple Haptic Ukraine Oculus 375

The Ghost Howls

JANUARY 25, 2021

Furthermore, the comparison with Microsoft doesn’t hold well: Microsoft was a software company that just didn’t have high standards, so it made products with many bugs. Apple way be working on a VR headset. According to Bloomberg, next year Apple is going to release a VR headset with limited passthrough AR functionalities.

Apple 420

Apple New Zealand AR Data 420

The Ghost Howls

JULY 14, 2019

Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.

Apple 171

Apple AR Oculus Augmented Reality 171

The Ghost Howls

MAY 7, 2022

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. This led to a growing importance of Oculus, until with the Quest it started dominating the market in a way no one was able to face.

Apple 533

Apple Sony China HTC 533

ARPost

SEPTEMBER 23, 2022

Let me give you just a few very well-known examples: Meta bought Oculus VR for 2 billion dollars when there was still only a prototype headset. The US government closed a 22-billion contract with Microsoft for the development of AR for the military and the provision of HoloLens to soldiers. Microsoft (Nasdaq: MSFT) for AR Headsets.

Hardware 376

Hardware Retail Augmented Reality Virtual Reality 376

The Ghost Howls

JULY 20, 2020

(Image by Oculus). Oculus could be starting the production of a new Quest at the end of July. Multiple reports seem to confirm that Oculus is actually starting the production of a new Oculus Quest headset, with an expected release date in 2021. of units more produced annually. Other relevant news. Image by Pico).

Oculus 327

Oculus AR Healthcare 360 Video 327

ARVR

JANUARY 29, 2021

© Apple, Inc. While Apple fans have long been waiting for Apple to launch its own augmented and virtual reality ( AR/VR ) wearables, and despite many competitors already presenting market-ready AR glasses and VR headsets , there are still more questions than answers around what Apple’s AR/VR first product will look like.

Apple 130

Apple AR Augmented Reality Virtual Reality 130

The Ghost Howls

APRIL 20, 2020

Last Oculus Quest update shows hints of an Oculus MR ecosystem. Facebook is continuously updating the Oculus Quest , its most successful device, and this week it has rolled out the runtime v16. I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus.

Oculus 224

Oculus AR Unity Augmented Reality 224

AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

Wearables 318

Wearables AR Strategy Apple 318

The Ghost Howls

MARCH 27, 2023

Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled. Of course, Epic is completely against Apple and its vision of its own walled garden. I think it’s very good because it can finally give full-body VR to many Quest and Vive XR Elite users.

Razer 318

Razer HTC Apple Ukraine 318

The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

Unreal 433

Unreal Apple Government Data 433

The Ghost Howls

SEPTEMBER 20, 2021

References found in the Oculus Quest 2 firmware by users Reggy04 and Basti564 highlight how the Quest 2 Pro should have: Eyes tracking Facial expressions tracking Eye relief knob Granular IPD adjustment External charging station. Apple VR headset may feature a 3000PPI microOLED display. Apple Event was not about AR, like, at all.

AR 505

AR Nigeria Apple Oculus 505

XR Today - Virtual Reality

JUNE 13, 2022

Through VR, MR, and AR, companies can present products and services to customers like never before, in a fully-customizable, adaptable, and interactive environment. For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences.

Unity 180

Unity Microsoft Google Apple 180

The Ghost Howls

OCTOBER 16, 2022

Unless Apple kills it, of course… Productivity ecosystem. Breakout groups : We’ve introduced the ability for teams to shift from a big group presentation into smaller discussions in the same room for more active brainstorming. Adobe to bring its apps on Quest Pro (Upload VR) All work-related updates of Meta Connect (Oculus blog).

Microsoft 452

Microsoft Eye Tracking Controllers Video 452

The Ghost Howls

JANUARY 17, 2022

The news of the week is that Meta is poaching talents from all the other companies : in particular, it has been able to “steal” 100 employees from the HoloLens team in Microsoft. The same has happened with Apple, which is now offering bonuses to employees to keep them inside the company. Apple may have delays for its headset.

Survey 482

Survey Apple Sony AR 482

The Ghost Howls

JANUARY 19, 2020

Oculus Go price cut down to $150. Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. More info (Oculus Go price cut) More info (Xiaomi laying off the team dedicated to Go). Microsoft admits display problems on HoloLens 2.

AR 204

AR Oculus Magic Leap Microsoft 204

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Other relevant news.

Virtual Reality 308

Virtual Reality Microsoft Haptic Apple 308

The Ghost Howls

MAY 30, 2022

Apple may unveil RealityOS at WWDC. At the upcoming WWDC, Apple may unveil its operating system for XR glasses, dubbed RealityOS. Most probably, it won’t also unveil the glasses, but it may just talk about upcoming features for Apple XR developers. The “metaverse” was not a key topic inside “Microsoft Build”.

Magic Leap 313

Magic Leap Virtual World Ukraine Augmented Reality 313

The Ghost Howls

JULY 21, 2019

The most interesting news of the whole week has been the presentation of the hard work of Neuralink by Elon Musk, that is technically BCI and not VR, that I have detailed in this post of mine. Original image from Oculus). Oculus Rift and Gear VR have sold 10M units. Oculus wants to trade exclusive games with Sony.

Oculus 177

Oculus Gaming Haptic AR 177

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. On The AR Show’s annual projections episode , McDowall presented his research from Facebook S-1 filings, showing an R&D spending inflection. 608 billion.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

The Ghost Howls

JUNE 20, 2021

First, they acquired Oculus and said that nothing would have changed for the startup, and they promised Palmer that no Oculus Rift would have required a Facebook account. Then they slowly kicked away all the previous executives from Oculus and took control of the company. Then they absorbed Oculus into Facebook.

Data 441

Data Google Hardware Government 441

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

Sony 407

Sony Magic Leap Gaming Unreal 407

The Ghost Howls

MAY 17, 2021

Roblox CEO hints at the Oculus Quest as a future platform. And among these platforms onto which the game could be ported in the future, he has also mentioned the Oculus Quest. Some intriguing news on the Oculus Quest. Oculus Quest 2 has disappeared from all Amazon EU websites. News worth a mention.

Eye Tracking 368

Eye Tracking HTC China Amazon 368

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

Amazon 157

Amazon San Jose Google Microsoft 157

ARVR

APRIL 5, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.”

Wearables 130

Wearables AR Strategy Apple 130

ARPost

JUNE 28, 2019

The AR app is available on Apple and Android but also runs on Steam , Oculus Go , Gear , Daydream , and Microsoft. Every RelayCars app update we present is developed with the car shopper and their experience in mind,” Evox Images COO, Gina Callari, said in the press release. “As About RelayCars.

Automotive 150

Automotive AR Industry Microsoft 150

TechCrunch VR

SEPTEMBER 21, 2020

that don’t require a technician to be physically present. Staffed by a team that comes from Industrial Light and Magic, Electronic Arts, Microsoft, and Apple, Osso VR makes generic educational content for training purposes and then produces company specific virtual reality educational videos for companies like Johnson and Johnson.

Virtual Reality 145

Virtual Reality Training Healthcare Education 145

The Ghost Howls

MARCH 1, 2021

Oculus has also partnered with Virtuclear to offer prescription lenses for the Quest 2 for $80. And that’s it for the news about the present. All the 3 major VR runtimes (Oculus, SteamVR, Microsoft) are now compatible with OpenXR , and this means that on the runtime layer on PC, now OpenXR has been fully integrated.

Sony 384

Sony Oculus Unity AR 384

AR Insider

SEPTEMBER 26, 2019

For Apple, AR’s job is to sell more hardware. Microsoft wants to double down on a longstanding position in enterprise productivity, and Facebook wants AR (and VR primarily) to boost social engagement and ad revenue. Amazon will be the commerce layer, Microsoft the productivity layer and Facebook, the social/identity layer.

Exercises 265

Exercises Magic Leap AR Data 265

The Ghost Howls

OCTOBER 27, 2019

Image by Oculus). Oculus Quest may have sold only 400,000 units. It seems that according to it, Oculus Quest , considered by many the first VR headset that can become mainstream, has sold only 180,000 units in Q3 of this year, for a total number of 400,000 units sold since launch. Image by Microsoft). Other relevant news.

Magic Leap 173

Magic Leap AR Samsung Oculus 173

The Ghost Howls

NOVEMBER 1, 2021

Oculus brands disappears. And most importantly, the Oculus brand will disappear and will just become Meta : Oculus Quest will be the Meta Quest (yes, it sounds terribly, I know). He says that “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make”, but I don’t believe him at all.

Oculus 469

Oculus AR Tools Unity 469

VRWorld

OCTOBER 26, 2016

Microsoft product lineup surprised everyone today, but the biggest surprise was planned for VR fans. Not only are these devices cheaper than the Oculus Rift and Vive, but Microsoft says they’re better too. Following that, presentation continued with several features using Microsoft HoloLens. Stay tuned. Stay tuned.

Microsoft 40

Microsoft Hardware Virtual Reality Oculus 40

The Ghost Howls

SEPTEMBER 20, 2020

Oculus Quest 2. The biggest announcement of the event has been for sure the Oculus Quest 2, that Facebook has not only revealed but also launched. Oculus Quest 2 is a great piece of technology. Then Oculus will move the whole experience to 90Hz. The magic of the Oculus Quest 2 (Image by Facebook). Specifications.

Oculus 545

Oculus AR Data Gaming 545

Tech Trends VR

SEPTEMBER 26, 2019

As researchers continue to push the boundaries of what is possible and companies like Microsoft prototype new haptic devices, we can probably look forward to a near-future where the virtual world will not only look realistic, but also feel real to all our senses. Immersive Journalism. Standardization.

Trends 257

Trends Immersion Augmented Reality Haptic 257

AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

AR 150

AR Apple Augmented Reality Head Mounted Display 150

AR Insider

JANUARY 24, 2020

Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Lots of that is likely going to AR & VR. Then there’s Magic Leap.

AR 229

AR Apple Exercises Wearables 229