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Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

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Magic Leap Announces First Round of Independent Creator Program Grant Recipients

Road to VR

Magic Leap is giving away serious cash to developers this year through their Independent Creator Program , which has earmarked an “eight-figure” number destined to fund app developers working in gaming, entertainment, collaboration, productivity, and more. Retail & Commerce. Productivity. Future Sight AR.

Insiders

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AT&T and Magic Leap Partnership is All About 5G, While Selling a $2,300 Headset Without It

Road to VR

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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How is Augmented reality Tranforming the Retail Industry?

XR Today - Augmented Reality tag

Augmented reality (AR) is an immersive technology that unlocks a variety of benefits for the retail sector. Online shoppers can also experience hands-on retail demos, combining convenient digital content with personalised physical shopping experiences. percent compounded annual growth rate (CAGR) from 2021 to 2028.

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‘Canva of AR’ Start-up Receives $2 Million Pre-Seed Funding

XR Today - Augmented Reality tag

Pitched as the next potential ‘Canva of AR’, the Trace platform offers tools for developers to create immersive content for a range of devices, including phones, AR glasses, and spatial computing hardware, such as the Apple Vision Pro. ” Trace is made up of a team with backgrounds from Magic Leap, Disney, Samsung, DARPA, and Harvard.

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Alteon Reveals 3D Content Platform amid Apple WWDC Event

XR Today - Mixed Reality tag

Revealed after the announcement of Apple’s Reality Pro headset, the new offering will allow users to store, collaborate, and preview a host of 3D formats. Other file types supported on the platform include RAW files, including Blackmagic Design RAW, Apple ProRes RAW, and ARRIRAW. This is compatible with Opera Cryotp Browser.

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Enterprise AR Trends for 2020 and Beyond

ARPost

AR has penetrated almost all the industries: automotive, professional services, education and training, retail, architecture, and healthcare. Already, several top-level companies like LG, Apple , and Sony are joining the market of AR hardware producers, dominated so far by Microsoft and Magic Leap.

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