EnterpriseWear

JANUARY 10, 2019

The release of Magic Leap One was supposed to be the “magic moment” for consumer AR, the development that finally got consumers excited about augmented reality glasses. This represents a huge potential market with opportunities for new revenue streams and services in retail, travel, hospitality, airports, even field services.

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AR Magic Leap Augmented Reality Wearables 45

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Industry Apple Unity North America 91

The Ghost Howls

MAY 30, 2022

Image by Magic Leap). Magic Leap has sold units of its first device for $550. Magic Leap has decided to put on sale its remaining units of the Magic Leap 1, its previous device, for just $550 , which is something like a -75% discount on its standard retail price. News worth a mention.

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AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Both Azure Spatial Anchors and Google Cloud Anchors are leveraging existing strengths in mapping towards the AR Cloud. Who Will Own the Metaverse?

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XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

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AR Magic Leap Augmented Reality Course 78

XR for Business Podcast

MAY 13, 2019

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. They’ve already got, you know, in your Apple phone, RF detection is already built in. What did it enable?

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AR Magic Leap Augmented Reality Course 78

EnterpriseWear

AUGUST 1, 2018

Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. Let’s look back: Early trials: Virgin Atlantic ’s 2014 trial at London Heathrow Airport – in collaboration with SITA – included both Google Glass and the Sony SmartWatch 2.

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Wearables New Zealand Philippines Industry 53

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He's designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

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Austin Google AR Examples 60

XR for Business Podcast

SEPTEMBER 2, 2019

Because a lot of people listening to this podcast are retailers that are thinking, “how can we leverage this technology?” And this augmented reality technology can be embedded into your live video of your app, on your smartphone or it can be embedded into the mirrors in your in-store retail experience. Alan: Incredible.

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Augmented Reality Magic Leap Wearables Retail 78

XR for Business Podcast

SEPTEMBER 2, 2019

Because a lot of people listening to this podcast are retailers that are thinking, “how can we leverage this technology?” And this augmented reality technology can be embedded into your live video of your app, on your smartphone or it can be embedded into the mirrors in your in-store retail experience. Alan: Incredible.

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Augmented Reality Magic Leap Wearables Retail 60

XR for Business Podcast

SEPTEMBER 2, 2019

So, rather than trying to cover everything that's happening in technology -- which is impossible these days, because technology is disrupting every industry -- I'm allowed to sit in this niche of fashion, beauty, retail, consumer experiences and really just talk about how emerging technologies are brushing elbows with these innovations.

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Augmented Reality Magic Leap Wearables Retail 60

ARVR

JULY 17, 2020

Devices such as the Magic Leap and the Hololens rely on Waveguide optics. Headsets with waveguides are retailing in the $3000 to $5000 range. We’re looking at you, Google Glass. What about Apple Glass? However, current birdbath display XR viewers are in the $400 to $500 range.

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Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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AR Magic Leap Technology Software 78

XR for Business Podcast

JULY 8, 2019

That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Think of retail, for example, where everything’s moving around.

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AR Magic Leap Technology Software 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. Stefan: Yeah, I loved the stores, the whole retail experience. We've got a Magic Leap, a Hololens, we have all the tech. Alan: And the stores were nice. It was so good.

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AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. Stefan: Yeah, I loved the stores, the whole retail experience. We've got a Magic Leap, a Hololens, we have all the tech. Alan: And the stores were nice. It was so good.

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AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

AUGUST 21, 2019

Austin McCasland is a UX prototyper working with Google, and he and Alan chat about the finer points of UX design for AR. He’s designed and developed Paint Space AR, named by Apple as one of the best apps of 2017 and currently works full time at Google as an AR Interaction designer.

Austin 78

Austin AR Examples Google 78

XR for Business Podcast

SEPTEMBER 4, 2019

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies.

AR 60

AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. It just works.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. It just works.

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Training AR Data Augmented Reality 78

TechCrunch VR

APRIL 30, 2019

Imagine a super version of Google Earth, but machines instead of people use it. Apple’s ARKit algorithms wouldn’t work with Google’s ARCore data even if Google gave them access. Same for HoloLens, Magic Leap and all the startups in the space. Google, etc.)

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AR Data Machine Learning Magic Leap 109

XR for Business Podcast

AUGUST 19, 2019

I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Alan: Although Magic Leap did publish some photos of a model wearing the Magic Leap glasses the other day. So they're. Is that a number that you guys--?

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Training AR Data Augmented Reality 60

XR for Business Podcast

MARCH 31, 2020

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. Stefan: Yeah, I loved the stores, the whole retail experience. We've got a Magic Leap, a Hololens, we have all the tech. Alan: And the stores were nice. It was so good.

AR 60

AR Controllers Gesture Control Head Mounted Display 60

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

If you know that there are less than two people per day coming into a retail shop to actually buy a car, you have to take it a little bit more step-by-step approach.” HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. Alan: Yeah? How was it? Barry: It was great.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 60

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic: Yes and no.

Real Estate 78

Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

DECEMBER 10, 2019

And I would think that Facebook, Snapchat, maybe Apple, those the main ones. They can also, if the retailers have their own content, through Darabase they can be certain of their own promotions. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation. Dominic: Yes and no.

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Real Estate AR Magic Leap Brazil 78

XR for Business Podcast

OCTOBER 30, 2019

2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. When you walk into a Best Buy’s or you walk into any retailer, they’re selling you the Amazon Echo and they’re selling you the Google Home, where you ask a question, it plays a video. And in the 90s we had the laptops.

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Technology Entertainment Video Filming 78

XR for Business Podcast

OCTOBER 30, 2019

2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. When you walk into a Best Buy's or you walk into any retailer, they're selling you the Amazon Echo and they're selling you the Google Home, where you ask a question, it plays a video. These are like the Microsoft Hololens, Magic Leaps.

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Technology Entertainment Video 360 Video 60

XR for Business Podcast

OCTOBER 30, 2019

2010, we had wearable technologies like the Fitbits, the Apple Watch, so forth and so on. When you walk into a Best Buy’s or you walk into any retailer, they’re selling you the Amazon Echo and they’re selling you the Google Home, where you ask a question, it plays a video. And in the 90s we had the laptops.

Technology 60

Technology Entertainment Video Filming 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. So let’s talk about retail, then. So we will, yes. Alan: Perfect.

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3D Capture Tools Retail Video 78

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, "hey, we got our own file format, USDZ" -- how do you manage a hundred different.? We were launching partners of Apple for USDZ and we're working on it. So let's talk about retail, then. And you've got retailers, they're using it. So we will, yes.

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3D Capture Tools Retail Video 60

XR for Business Podcast

OCTOBER 23, 2019

I think people were all moving towards glTF, and then Apple decided, “hey, we got our own file format, USDZ” — how do you manage a hundred different…? We were launching partners of Apple for USDZ and we’re working on it. So let’s talk about retail, then. So we will, yes. Alan: Perfect.

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3D Capture Tools Retail Video 60