XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Data privacy.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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AR Insider

APRIL 22, 2020

For example, earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. Head Start.

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Bernard Marr

JANUARY 4, 2023

Some of these are designed for people with no experience whatsoever, while some are most useful for people who already have a background in ML but want to reduce the tedious and routine element involved with preparing data and designing algorithms. Apple CreateML. Microsoft Lobe. Amazon SageMaker. ObviouslyAI.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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AR Insider

NOVEMBER 25, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Pokémon Go for example, uses AR in sparing and additive ways.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta.

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ARPost

DECEMBER 10, 2022

For example, some of the cloud services that we’ll look at are cloud storage solutions. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). The RealWear Cloud also allows data analysis across headsets. But, what is the cloud anyway? Others run computations on the cloud.

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AR Insider

OCTOBER 30, 2020

It’s all about data that’s anchored to places and things, which AR devices can ingest and process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. In order for AR to work in the ways we all envision, it first must understand its surroundings.

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The Ghost Howls

MARCH 20, 2023

The first is that the headset is just at the beginning of its life, some pieces of content like Beat Saber are not available yet, so this initial data is spurious and over time Beat Saber will be the most sold game again. A pretty useless one, like all the rumors about Apple and its glasses. Do you want some examples?

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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AR Insider

MARCH 11, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon and Microsoft , it’s time to zero in on Google. For example, AR can add lots of value in local discovery as we examined recently. Sound Investment.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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AR Insider

JANUARY 29, 2020

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark).

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ARVR

MARCH 22, 2022

This is a conceptual framework in which data is anchored to the inhabitable earth to enable AR devices to trigger relevant content. That happens with a combination of mapping the contours of a scene (LiDAR will help), and tapping into previously-mapped spatial data. Another way to view the AR cloud?—?framed its core business.

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions. The firm named the OEP’s digital twin one of the next “big things” in XR technology in 2023.

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XR Today - Mixed Reality tag

MARCH 15, 2024

Moreover, Roseth spoke on how businesses can approach XR and genAI in data-sensitive sectors. It’s pretty powerful and we’re already seeing a lot of examples of where that’s helping, both in the optimisation aspects and then in the scalability of ideas and creativity.

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ARVR

SEPTEMBER 22, 2022

An older, but interesting example of marker-based AR is the PlayStation 3 Wonderbook, a gaming ‘peripheral’ that allows players to view a spell book on their screen. So markerless AR is powered not only by depth sensors and other positioning data, but also by ML algorithms on top of this data.

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TechCrunch VR

AUGUST 29, 2021

Urbanbase , a Seoul-based company that develops a 3D spatial data platform for interior planning and design, announced today it has raised $11.1 Big tech corporations, ranging from Facebook, Intel to Microsoft, are targeting to move in the area. million (13 billion won) in a Series B+ round as it scales up.

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XR Today - Big XR News tag

MAY 19, 2023

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The new system will combine BMW’s sensor data with Meta’s tracking systems and technologies to create a “car-locked” immersive entertainment console.

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AR Insider

MARCH 16, 2021

Also known as mirrorworld and other monikers, it’s about data that’s anchored to places and things that AR devices can process into meaningful content. And because the world’s spatial mapping data is too extensive to fit on one device, it must tap the cloud. Apple will be a hardware powerhouse for the physical touchpoint.

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AR Insider

JANUARY 21, 2020

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. We believe that this is one of those times.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

For example, a Metaverse platform could provide users with a series of remote MR collaboration applications. Following this period of Metaverse criticism, firms such as Apple avoided the terminology for their own MR device, and Meta barely referred to its Horizon service during Connect 2023. But how did Microsoft get to this point?

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ARVR

AUGUST 25, 2022

We can also say that real-time data will be involved in the Metaverse as data streams and overly on top of AR. Below are enterprise-focused and consumer-focused examples that business and IT managers may want to explore to realize the potential of this new digital realm. And we can say that it will be influenced by WEB 3.

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AR Insider

JANUARY 15, 2021

This is the case with Facebook’s social graph, Google Search, Apple hardware, and Amazon’s “everything store” Demand First. Data Dive: Snapchat Lenses Keep Rolling. The big five — Google, Apple, Amazon, Facebook and Microsoft — are essentially funding the AR and VR sectors as we know them.

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XR Today - Augmented Reality tag

NOVEMBER 6, 2023

The research division cites World Health Organisation data noting that roughly 39 million people worldwide are blind and 246 million have low vision – with AR/AI solutions, this group can gain new opportunities to interact with the world around them. However, the benefits are coming in quickly.

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ARVR

OCTOBER 29, 2021

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. So today’s metaverse-like fiefdoms we can point to as examples include MMOs Roblox and Fortnite, which is made using Epic Games’ Unreal Engine.

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AR Insider

APRIL 8, 2020

For example, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration in the near term. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Next up: Apple. Head Start. But what’s everyone else doing? Hardware Blitz.

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AR Insider

OCTOBER 3, 2019

Apple’s AR Glasses are Hiding in Plain Sight. With all the phone and watch and TV and game and chip and other chip news coming out of Apple’s big event, it was easy to forget the company’s longest-running background process: an augmented-reality wearable. by Peter Rubin, WIRED. PHOTOGRAPH: CARSTEN KOALL/GETTY IMAGES.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. He gave examples of some applications of VR that have nothing to do with gaming, such as house tours, and meetings.

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XR Today - Virtual Reality

DECEMBER 8, 2023

Next year, Apple will debut the Vision Pro following years of hype, and Microsoft will also start rolling out its industrial Metaverse services. According to Deloitte, the industrial metaverse involves blending real-world physics with spatial data and AI to replicate real-life processes.

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