XR Today - Mixed Reality tag

NOVEMBER 24, 2023

Apple to Release Vision Pro in March According to Bloomberg’s senior tech analyst Mark Gurman , Apple plans to introduce its Vision Pro MR headset in March 2022, despite previous plans to launch the head-mounted display (HMD) in January. The impact of the Metaverse is real, and it’s happening today, right now. –

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XR Today - Mixed Reality tag

MAY 6, 2024

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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XR Today - Mixed Reality tag

SEPTEMBER 11, 2023

This month, Microsoft successfully completed an MR hardware trial period with the US Army, allowing the firm to continue innovating the Hololens product while leveraging a massive military contract which currently sits as a $22 billion investment for the US Army. But will Microsoft see future IVAS success? development processes.

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XR Today - Mixed Reality tag

MARCH 22, 2024

At GTC, NVIDIA wowed the world with robotics, digital twins, automatic vehicles, AI processors, and countless more innovations, and behind many, many, many of these innovations, spatial data. With the rise of emerging technology solutions, spatial and XR data is seemingly the lynchpin holding a segment of the future of work together.

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The Ghost Howls

SEPTEMBER 6, 2022

I can’t wait to discover the Pico 4, the Quest Pro, and the Apple Reality headsets… and you? Apple headset may be called “Reality”. We have new rumors about the upcoming Apple headset. It seems that one of Apple’s shell companies has just registered the trademarks “Reality One”, “Reality Pro”, and “Reality Processor”.

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ARVR

JUNE 14, 2021

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft. Enterprise AR: 7 real-world use cases for 2021 Owning Enterprise AR Among tech giants investing in AR, Microsoft continues to show strong signs as a leading platform for enterprise productivity. ExpiCulture?—?Developing

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XR Today - Augmented Reality tag

FEBRUARY 23, 2024

The software utilises the camera’s motion sensor data to calculate the process frame by frame, providing smooth and stable imaging for devices. 1,000 Spatial Apps Available for Apple’s Vision Pro More than 1,000 apps are available in the App Store for the Apple Vision Pro, as revealed by an Apple executive.

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VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. Recent market data indicates that the VR/AR market is set to skyrocket over the next several years. ” Concept art of Apple’s XR device / Image Credit: The Information. on-year whereas its competitors, Apple and Xiaomi, grew 25.5%

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Data privacy.

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The Ghost Howls

AUGUST 21, 2023

More info Other relevant news (Image by Microsoft) Microsoft discontinues Kinect for Azure Microsoft has decided to discontinue its latest iteration of the Kinect sensor, dubbed Kinect For Azure DK. Microsoft will stop selling its Kinect For Azure sensor in October 2023, or until the supplies last. This seems good.

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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AR Insider

APRIL 22, 2020

The story is similar for Amazon , Microsoft and Bose … but the biggest impact could come from Apple. In the near term, Apple’s wearables are seeing strong revenue growth and offsetting smartphone revenue deceleration. Back to AR, Apple’s wearables category is where AR glasses will live. Head Start.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

The era of spatial computing has arrived, said Apple CEO Tim Cook , and today, the firm looks to realize its goal with the debut of the Vision Pro – a mixed reality headset – for US customers. Features, Specs, and Pricing Apple announced that the Vision Pro will cost $3,499 for the 256GB storage model.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset. But that’s just a speculation of mine.

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AR Insider

AUGUST 26, 2021

But spending shares will shift over time as consumer AR adoption gains ground in later years – partly accelerated by Apple’s projected market entrance. Moreover, its V1 design target will be style and wearability versus graphical immersiveness; and its appeal will lie in elegant integration with other Apple hardware and wearables.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Road to VR

SEPTEMBER 27, 2021

According to data reported by Crunchbase , this brings the company’s lifetime funding to $171 million. Nreal is probably best known for its smartphone-tethered AR glasses, dubbed Nreal Light which made headlines back at CES 2019 for its relatively small form-factor in comparison to Magic Leap One or Microsoft HoloLens.

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Anand Tech

NOVEMBER 23, 2020

In order to create a more unified system, Microsoft’s Pluton Security Processor, which works with Windows, is coming to the three major hardware vendors that implement the OS: AMD, Intel, and Qualcomm. Over time, according to Microsoft, a physical TPM module in these systems have become a weak point in modern security design.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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XR Today - Mixed Reality tag

JUNE 7, 2023

After approximately seven years of development, the Apple Vision Pro headset is finally here. For some time now, consumers have been on the edge of their seats waiting for an official Apple AR/VR announcement. Despite this, Apple’s Vision Pro headset seems a revolutionary addition to the industry.

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AR Insider

MAY 21, 2021

Apple is signaling interest in developing geospatial experiences as part of its larger AR play. One of the ways it’s doing this is through its effort to rebuild Apple Maps with first-party mapping data. The AR Space Race, Part II: Apple. And like Google and Apple, its approach aligns with its core business.

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ARPost

NOVEMBER 11, 2022

See Also: Data Security: Top Challenge in the Metaverse According to Tech Leaders. Sixty-three percent of employees are concerned about data collection, and 61% about being monitored by their employer in the metaverse. Sixty-one percent of respondents trust Microsoft, 58% trust Google, 57% trust Apple, and 36% trust Meta.

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VRScout

OCTOBER 25, 2016

Virtual reality is being used to test Apple’s self-driving vehicle. According to a Bloomberg report on Tuesday, Apple will be able to continue to keeping their secretive plans to develop self-driving software behind closed doors thanks to virtual reality. For a full list of Apple’s VR plans, we listed out 10 of them back in February.

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AR Insider

NOVEMBER 25, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Header Image Credit: Microsoft, Mojang. The post Minecraft Earth Gets 1.2

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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XR Today - Virtual Reality

NOVEMBER 29, 2023

Apple, Meta, Microsoft, and many others started to reestablish the Metaverse and XR as serious business tools following a lacklustre adoption rate from consumer markets. Betsy Gilbert: Most recently, the term has been more widely discussed due to Apple adopting the term to differentiate its offering from others.

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The Ghost Howls

NOVEMBER 24, 2023

After the latest Unite event, Unity has released in Open Beta the tools to develop applications for the Apple Vision Pro. For now, I’ve read the available documentation and I think it’s already worth telling you what are some very interesting tidbits that I’ve learnt about Apple Vision Pro development in Unity.

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The Ghost Howls

MAY 7, 2022

Render of the possible upcoming Apple device (Image by Antonio DeRosa). Apple is proposing itself to be the next competitor of Meta. Apple has the most important tech brand, it has a lot of money, it has experience in shipping successful hardware and software, it has compelling content (movies, music, apps), and it has physical stores.

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AR Insider

MAY 4, 2020

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Header Image Credit: Microsoft. million units by 2024 (see below).

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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The Ghost Howls

MARCH 20, 2023

The first is that the headset is just at the beginning of its life, some pieces of content like Beat Saber are not available yet, so this initial data is spurious and over time Beat Saber will be the most sold game again. A pretty useless one, like all the rumors about Apple and its glasses. This may have two different explanations.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Factors such as massive changeovers in the workplace, new workforce requirements, and others would require connecting people to data sources, not just “raw skill.” Peter Vindevoge, speaking on the entry of Meta Platforms, Apple, and many others, could lead to a trend of greater VR gaming adoption.

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XR Today - Mixed Reality tag

DECEMBER 15, 2023

Major firms like Apple are sending staff to stores across the USA to train staff using its new MR headset. Apple Preps Retail Stores for Vision Pro Debut Apple is preparing for the release of its Vision Pro device, which was announced earlier this year. On the other hand, as market competition rises, pressure also increases.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

The Apple Vision Pro finally debuted for US customers last week. Apple CEO Tim Cook recently noted that the Apple Vision Pro “is the most advanced consumer electronics device ever created,” US customers can grab a 256GB model for $3,499. But, there are many workplace options available for customers today.

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