The Ghost Howls

OCTOBER 17, 2022

Meta announces at Connect Quest Pro and a partnership with Microsoft. There have been a few key announcements at Connect: Meta has launched Quest Pro , its new premium headset, for $1500 Meta announced its focus on a new vertical, productivity Meta has partnered with Microsoft and Accenture to tackle the XR enterprise world.

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The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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XR Today - Mixed Reality tag

MAY 28, 2024

The Apple Vision Pro Developer Kit, Apple’s collection of tools designed to support app development, has been available for a while now. In fact, Apple opened the program for applications long before the spatial computing headset ever hit the market. What is the Apple Vision Pro Developer Kit?

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay.

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UploadVR Between Realities podcast

APRIL 26, 2017

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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XR Today - Mixed Reality tag

JULY 26, 2023

This month, Microsoft will deploy an upgraded version of its dormant HoloLens 2 headset for US Army soldiers. Microsoft’s US Army contract sees the firm deploy 20 custom “Integrated Visual Augmentation System (IVAS)” HoloLens 2 MR headsets for field testing. Microsoft IVAS: What’s New? The IVAS version 1.2

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XR Today - Augmented Reality tag

DECEMBER 11, 2023

This year was a busy one for the XR industry; following a lull in faith towards the start of the year, groups such as the OEP, Microsoft, and Meta worked to bring new life to the sector via substantial workplace XR solutions. The Unity integration also enables the OEP to integrate other related solutions into the product.

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The Ghost Howls

JANUARY 10, 2022

New rumors on Apple and Meta devices. I know it may sound weird to you, but we have new rumors on Apple headsets and also about the future Meta Project Cambria and Quest 3. Regarding Apple, the super-reliable analysts have stated that the headset may feature three displays because just two are for losers. Other relevant news.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. If you are a Unity developer like me, don’t forget to subscribe to the Unity 2022 Beta dedicated to Vision OS.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. The firm’s first XR headset is due soon, and with it comes a spatial computing ambition that draws similarities and differences to Lenovo, Microsoft, Meta, HTC VIVE, and other XR headset vendors. Just days after the Sapetop announcement, Apple revealed its Vision Pro product.

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UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Didn’t work (Image by Microsoft).

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ARPost

DECEMBER 10, 2022

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). The RealWear Cloud also allows data analysis across headsets. CloudXR From NVIDIA. Your Forecast: Cloudy.

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The Ghost Howls

AUGUST 24, 2020

And I’m also worried about using a Facebook account for everything XR related, because Facebook has a long history of obscure practices with the data of its users , apart from the standard “personalized ads” business. Facebook already had full control of my Oculus and Facebook accounts, so it had already my XR data.

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The Ghost Howls

AUGUST 28, 2023

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. That’s fantastic news for all Unity XR developers!

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The Ghost Howls

MARCH 27, 2023

Let’s say that talking about a device the users put directly on their faces when your company is being challenged about the data it collects wouldn’t have been the smartest of the decisions. Furthermore, Microsoft 365 apps such as Teams, OneDrive, and SharePoint, will be connected with Omniverse Project Mellon has been unveiled.

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ARVR

SEPTEMBER 22, 2022

So markerless AR is powered not only by depth sensors and other positioning data, but also by ML algorithms on top of this data. LOCATION-BASED AR When users enter a particular location, AR applications can use that data to accurately display virtual content. Apps like Pokemon Go utilize markerless AR.

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XR Today - Mixed Reality tag

DECEMBER 13, 2023

Following this period of Metaverse criticism, firms such as Apple avoided the terminology for their own MR device, and Meta barely referred to its Horizon service during Connect 2023. Meta uses the industrial Metaverse framework that Microsoft revealed slowly across H2 2023. But how did Microsoft get to this point?

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The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.

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VRScout

MARCH 12, 2018

Apple CEO Tim Cook said last year that “AR will change everything” and make the iPhone “even more essential,” while Microsoft has been revamping its computing around VR and AR, or what it calls “mixed reality.” The San Jose-based company isn’t the first big fish to gush about AR.

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The Ghost Howls

JUNE 20, 2021

Connecting people, making you joining a group, making you have new friends… is only what it does (very well) to keep you hooked to the platform, so that it can analyze your data and sell you better ads. I expect these ads to expand soon, integration with Facebook to become tighter, and also data harvesting to become more aggressive.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Although spatial technology has existed for some time, companies like Apple have spawned new interest. Data decoding: Spatial computing solutions need to understand our actions and decode the instructions we give through gestures, speech, and more. As a result, the spatial computing market is growing, set to reach an incredible $544.6

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The Ghost Howls

MARCH 15, 2021

Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). This has of course nothing to do with gathering data from the biggest number possible of people. Apple AR headset may have been delayed to 2025. Absolutely Not.

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AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. In another scenario, we may see game engines dominant, like Unity or Unreal.

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XR Today - Mixed Reality tag

JANUARY 25, 2023

The news comes as the US Government cracks down on Big Tech companies such as Meta Platforms, Amazon, and Apple, among others. Other firms such as Amazon, Meta Platforms, and Microsoft have ordered redundancies across their workforces at 18,000, 11,000, and 12,000, respectively. Not Too Big to Fail? billion USD deal.

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The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The Ghost Howls

JANUARY 15, 2024

For instance, we use a slightly modified version of Microsoft guidelines for C# for the coding phase, and every code is reviewed during the pull request stage Try to ask for high standards from everyone. This may influence your decisions a lot as well. Talking about coding, for instance, what people should do before coding?

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. We’re already seeing key metaverse players coming together in the collaboration between Meta and Microsoft.

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The Ghost Howls

SEPTEMBER 20, 2021

And are also good for data harvesting cough cough cough. Apple VR headset may feature a 3000PPI microOLED display. This week we had a new rumor about the XR headset Apple is working on. According to Korean publication The Elec, Apple has requested a sample of a display component for OLED displays that can arrive up to 3000PPI.

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The Ghost Howls

JULY 5, 2021

The most interesting insight of the week comes from analyst Mark Mahaney, that, among other things has analyzed Facebook’s Virtual Reality business, and has reported very interesting data. Microsoft too had to lose $10B to let Xbox enter the gaming console market and compete with PlayStation. Image by Microsoft).

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The Ghost Howls

APRIL 20, 2020

I think the battle with Apple has just begun. Mozilla updates its Unity WebVR exporter. Two years ago, I reviewed on this blog a Unity plugin that Mozilla had released in beta to let you create WebVR experiences from your Unity projects. Why does this matter? This prevents many developers from creating WebXR apps.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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ARVR

JANUARY 6, 2023

Microsoft Hololens is a key player in the MR market. Computer Vision uses SLAM to receive visual data from our physical world and use this visual input to understand and interact with the environment. It uses GPS and compass sensor data to position the virtual object at a point of interest.

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The Ghost Howls

MAY 17, 2021

All these data can be very precious for many research centers and industries (just think about how heart rate could be used to verify how calm you can be during a dangerous situation), and so this headset will surely be bought by many companies. The consumer store also features good VR games like Superhot VR, Red Matter, and Synth Riders.

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The Ghost Howls

OCTOBER 26, 2020

All these data together make me a bit skeptical about the capabilities of this company: developing such kind of a high-quality headset requires a lot of expertise, while the company is very small and features no known expert in the field. Facebook and Microsoft publish two interesting research projects for VR.

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