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The AR Location Wars, Part II: Apple

AR Insider

As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. This is the theme of our new series, Location Wars , where we break down who’s doing what… continuing here with Apple.

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What does not convince me of the eye-and-hand interface of the Apple Vision Pro

The Ghost Howls

The Apple Vision Pro is the device of the moment: since the preorders have been opened on January, 19th, my social media feed is full of posts that just talk about this device. And this is for a good reason: Apple entering the field is for sure a defining moment for the immersive reality space. But is it a good idea?

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Data Dive: How Should We Measure AR Marketing?

ARVR

For example, when looking at paid ad placement to amplify these lenses (just one piece of the AR marketing value chain ), our research arm ARtillery Intelligence projects $6.7 It tracked 15 brand lens campaigns and correlated their activation to three years of sales data, brand-health tracking and other KPIs (full methodology here ).

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Data Dive: ARCore Joins the 3-Comma Club

AR Insider

As quick background for those unfamiliar, ARCore is Google’s AR developer platform — the counterpart to Apple’s ARkit — as well as its consumer-facing vessel. For example, if one were to assume one percent of Android AR app users left a review, the active base would be 30 million. Play with the formula.

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What the Dropping Apple Pro Vision Sales Really Mean

XR Today - Mixed Reality tag

Recent reports show that Apple Vision Pro sales are dropping, only a few months after the spatial computing device became generally available to US customers. But what does it mean for Apple as an XR vendor, and the wider MR and spatial computing market overall? Or is it just a natural result of Apple’s high pricing?

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Apple Vision Pro Full Specs, Features & Details

Upload VR

Apple officially revealed the Vision Pro specs when opening preorders today. Some other headsets like Meta Quest Pro and Pico 4 have their battery in the rear of the strap, but Apple's design takes it off your head entirely with an external battery tethered to a magnetic connector on the left arm. hours (video) 1.5-2.5 5 GHz) 6E (2.4+5+6

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Keynote Triple Shot: Google, Apple & Facebook

AR Insider

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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