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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. Image by Road to VR And unlike Microsoft, Apple’s primary focus on consumer hardware makes it the ideal “rising tide to lift all boats” when it comes to XR headsets. And that’s in spite of its $3,500 price tag.

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AR 101?—?A brief summary (Part 1)

ARVR

Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017). Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez.

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Tech Giants Prime AR’s Headworn Era

AR Insider

All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Google was the first major technology company to release a head-worn computer when it introduced Google Glass in 2013. Google’s approach was significantly lighter and simpler than what’s come since.

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Is Personal Computing’s Next Conquest Your Face?

AR Insider

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Microsoft (enterprise) 4. Google (search). We view who is best-positioned in consumer AR: 1.

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The XR Week Peek (2020.05.11): new Quest is in the works, Magic Leap may pivot to healthcare, and more!

The Ghost Howls

The company switched to an enterprise model , but apart from a rebranding and an assistance service it is not clear what it actually means, especially if compared with the enormous enterprise offering that Microsoft is giving with HoloLens (Azure services, integration with Teams, etc…). Investments in AR/VR companies are at 2013 level.

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: In this weekly VRScout Report, Google Earth in VR is a rush, Facebook analyzes your face w/ augmented reality, GE uses AR to talk to machines, the funding wrap-up, cure lazy eye with VR, and more…. GOOGLE EARTH IN VR IS A RUSH. GE USES AR TO TALK TO MACHINES IN MICROSOFT PARTNERSHIP.