2013 Google Magic Leap Microsoft 
Road to VR
MARCH 12, 2024
.” With the entrance of Apple Vision Pro, one such entity to follow suit is Stryker’s Mako , a robotic surgery group initially founded as a standalone company by Rony Abovitz, the founder and first CEO of AR unicorn Magic Leap. And that’s in spite of its $3,500 price tag.
Road to VR
JANUARY 21, 2022
Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.
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The Ghost Howls
MAY 11, 2020
Image by Magic Leap). Magic Leap looks for a $100-million deal to save itself. Some reports by Business Insider and The Information talk about the current situation of Magic Leap, that seems always more complicated. More info (Magic Leap trying to raise $100M) More info (Magic Leap timing for the future).
AR Insider
OCTOBER 1, 2019
Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.
UploadVR Between Realities podcast
OCTOBER 14, 2016
Google , Intel, Facebook and Microsoft have all either already begun or announced significant VR initiatives in the past 12-24 months. Most recently, Apple hired Zeyu Li of Magic Leap — perhaps the most well known AR company in existence — as well as Yury Petrov from Facebook’s Oculus.
Tech Trends VR
MARCH 7, 2018
it makes strategic sense that Pearson has partnered with Microsoft to develop content for the HoloLens Click To Tweet. It’s courseware that you can interact with either on a PC, or stick it on a Google cardboard and in there you’d have hotspots where you can find out more about certain elements, or control where you go within the experience.
Road to VR
FEBRUARY 5, 2020
Google Glass Enterprise Edition 2, the company’s most recent smartglasses (or rather smart glass ), was only available to partner companies when it launched in May 2019. Now Google is allowing its third-party hardware vendors to sell the headset direct to developers. Image courtesy Google.
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