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AR Insider
AUGUST 12, 2020
O ne subsector of AR we continue to bet on is 3D navigation. Also like Live View, Apple uses street-level imagery as a visual database against which to match live scans. This is its version of Street View; and a data source with several potential AR outcomes (more on that in a bit).
AR Insider
JULY 21, 2021
O ne of AR’s core properties is to fuse the physical and digital (a.k.a. Niantic drives SMB marketing through Pokémon Go, and Snap’s Local Lenses bring Snapchat’s signature lenses to local streets. Specifically, it offers an AR-powered utility for navigating city streets. phygital ).
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AR Insider
APRIL 19, 2021
O ne talking point in the AR world over the past year is that the technology is Covid-aligned. The company tells the Wall Street Journal that it saw 44x growth in remote-assistance usage on HoloLens 2 during 2020. That goes for the social connection and whimsy of AR lenses, as well as product visualization in eCommerce.
AR Insider
JANUARY 6, 2021
O ne of our longstanding picks for potential AR killer apps is visual search. For example, to develop Live View, Google used its Street View imagery as a visual database against which to match a live camera feed and then “localize” that device. As background, Apple’s efforts to refresh Maps include getting street-level imagery.
AR Insider
NOVEMBER 12, 2020
O ne piece of Snap’s AR master plan that’s increasingly evident is to drive local commerce. Google uses Street View imagery as an object-recognition database to localize devices. The use case that Snap has promoted is more about fun and whimsy, including painting streets and buildings with digital graffiti.
AR Insider
MARCH 17, 2021
O ne of our longstanding picks for potential AR killer apps is visual search. To set the stage on Pinterest’s overall positioning, AR is one of many initiatives as it continues to enjoy sizable growth inflections and Wall Street performance (similar to Snap ). Data Dive: Google Lens Recognizes 15 Billion Products. Fertile Ground.
AR Insider
MARCH 16, 2021
O ne striking realization about spatial computing is that we’re almost seven years into the sector’s current stage. That includes a vast image database for object recognition and geo-specific place data from Street View. This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including
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