Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Road to VR

OCTOBER 30, 2020

Cloud-based gaming has been seen by the industry at large as a way to make games more widely accessible by making them playable on less powerful hardware. Some of the cloud gaming stuff that we’re doing will, of course, be useful for VR as well, and we’re building a big community around that on Oculus.

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Road to VR

MARCH 12, 2024

To boot, myMako is very much the sort of thing that could have launched on any number of XR headsets—Magic Leap (1 or 2), Microsoft HoloLens (1 or 2), or any VR headset for that matter, as it basically presents surgeons with 3D images obtained from computer tomography (CT) based scans. And that’s in spite of its $3,500 price tag.

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UploadVR Between Realities podcast

MARCH 14, 2017

We reported on the announcement and broke down a bit of why this standard was something for the VR industry and community to get excited about, but we also got the chance to speak with Khronos Group president Neil Trevett to get some questions answered. ” Will Microsoft Join The Effort? OpenXR’s First Task.

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CraneMorley

AUGUST 1, 2023

What is the industrial metaverse? The industrial metaverse is a digital representation of the physical world that is used to improve the efficiency, safety, and sustainability of industrial operations. Training: The industrial metaverse can be used to create immersive training experiences for workers.

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The Ghost Howls

JULY 20, 2020

(Image by Oculus). Oculus could be starting the production of a new Quest at the end of July. Multiple reports seem to confirm that Oculus is actually starting the production of a new Oculus Quest headset, with an expected release date in 2021. Google’s investment for a 7.7% of units more produced annually.

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Road to VR

OCTOBER 30, 2017

At Oculus Connect, the company’s annual developer conference, we got fresh insight into where Oculus is heading, and a new look at how Facebook’s money is funding battles on all fronts of the industry’s increasingly competitive landscape. Oculus Rift + Touch Price Cuts in 2017. Old Enemies – HTC.

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The Ghost Howls

AUGUST 1, 2020

He has a very interesting working story, having worked for great companies like Microsoft and Fast Company. In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! for a price around $600.

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. Oculus/Apple . HTC/Microsoft .

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UploadVR Between Realities podcast

FEBRUARY 11, 2017

Not just headsets, but the development, sale and distribution of content, and how they believe those processes will most benefit both themselves and the industry. Google wants to essentially create the Android of VR by building on top of that exact operating system.

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XR Today - Virtual Reality

JUNE 9, 2022

In the construction industry, professionals can work together on digital twins of schematics, blueprints, and products in a shared VR world. Meta is also the company behind Oculus, one of the more accessible and affordable VR headsets on the market. The company could even be the organization behind the new era of “Metawork”.

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UploadVR Between Realities podcast

MAY 17, 2017

Looks like the rumors are true; Google just announced it’s working on its very own standalone VR headsets at its I/O conference. Google’s VP of VR Clay Bavor introduced this new initiative towards the end of the conference. Google also confirmed it’s working on a standalone headset with HTC and another with Lenovo.

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The Ghost Howls

APRIL 20, 2020

Last Oculus Quest update shows hints of an Oculus MR ecosystem. Facebook is continuously updating the Oculus Quest , its most successful device, and this week it has rolled out the runtime v16. I think that this update, together with the last ones, marks the beginning of a mixed reality ecosystem that is being built by Oculus.

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The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

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XR Today - Virtual Reality

JUNE 13, 2022

In the advertising industry, the rise of new and disruptive technologies can be an incredible way to unlock new levels of audience engagement. For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences.

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Road to VR

JUNE 28, 2021

It’s already brought CloudXR client applications to PC, HoloLens 2, Android VR devices (including Oculus Quest), Android AR devices, and iOS. It has an SDK for the service and has also brought CloudXR to the three leading cloud computing platforms : AWS, Microsoft Azure, and Google Cloud.

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Road to VR

JUNE 12, 2020

Valve just took a big step in prepping Steam game developers for the full arrival of OpenXR, the new industry-wide open standard for AR and VR headsets. With today’s news we’re hoping Oculus Store game developers will be getting that prototype sooner rather than later. version of OpenXR.

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Peter Graham

JULY 18, 2019

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.

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AR Insider

JUNE 21, 2021

This week, we look at Snap’s latest lens craze, Niantic’s next AR gaming title, new XR funding and more Facebook/Oculus acquisitions. Let’s dive in… E3, the big trade event for the video game industry, concluded this week. The games industry is now bigger than movies and music combined.

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AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. The smartphone was a seismic shift for the technology industry, creating entirely new business models — apps became $100 billion companies — while replacing everything from digital cameras to in-car GPS systems.

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Road to VR

NOVEMBER 5, 2019

Oculus founder Palmer Luckey left Facebook in 2017 to found his own defense technology company, Anduril Industries. ” Image courtesy Anduril Industries. SEE ALSO Microsoft Wins $480M Defense Contract to Provide U.S. Army with AR Headsets.

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The Ghost Howls

FEBRUARY 23, 2023

I’m Chen, General Manager and Chief Editor of VRTUOLUO , also a senior media expert who has dug and studied deeply the XR industry since 2014. VRTUOLUO is the largest Chinese media platform focusing on the XR industry and provides a one-stop service for entrepreneurs. Screengrab of the VRTUOLUO website.

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UploadVR Between Realities podcast

NOVEMBER 4, 2016

The VR and AR markets are full of companies of various sizes with many roles in the VR industry, when you consider how many verticals there are it can get confusing. billion from companies listed below like Google and Qualcomm. Facebook – NASDAQ: FB – Oculus VR, VR headset, VR Camera, VR content, VR platform.

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ARPost

APRIL 22, 2022

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. They’re dedicated to “responsible development and adoption of XR” but also use their industry insights for more by-the-numbers projects.

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AR Insider

MARCH 30, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” Part V: Apple.

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ARPost

APRIL 11, 2023

Nevertheless, they’ve been making waves in many industries. And now, the e-commerce industry is hopping on board. Companies like Google, Microsoft, Lenovo, and Vuzix are developing smart glasses to enhance the AR experience. Statista reports that by 2023, there will be 1.4 billion by 2024.

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VRScout

DECEMBER 26, 2018

While hardware advancements such as the HTC Vive Pro and Oculus Rift have solidified at-home VR as a viable option, those looking for next-level immersion will still find the most success with location-based VR installations. LOCATION-BASED VR. Of course we can’t talk about standalone VR without bringing up the HTC Vive Focus.

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Peter Graham

SEPTEMBER 11, 2019

The industry is striving for ever greater openness and interconnectivity, hence why The Khronos Group and its affiliates began working on OpenXR. Soon Oculus will begin to adopt OpenXR with support reportedly coming in the latest Oculus Public Test Channel release. The current OpenXR 1.0 The current OpenXR 1.0

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AR Insider

MARCH 16, 2021

This traces back to Facebook’s Oculus acquisition in early 2014 that kicked off the current wave of excitement….including That excitement culminated in 2016 after the Oculus acquisition had time to set off a chain reaction of startup activity, tech-giant investment, and VC inflows for the “next computing platform.” The Plurality.

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The Ghost Howls

JUNE 20, 2021

Facebook makes billions out of the ads industry and it is one of the best platforms to provide advertisement. First, they acquired Oculus and said that nothing would have changed for the startup, and they promised Palmer that no Oculus Rift would have required a Facebook account. Then they absorbed Oculus into Facebook.

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The Ghost Howls

APRIL 13, 2020

On the other side, this is massive for Apple, that mixing the data of Apple Maps together with all these point clouds detected by the rear cameras when in use, will be able to create an AR Cloud ecosystem probably even before Facebook, Microsoft, and Google. Let’s see if Facebook will be a worthier opponent than Google.

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The Ghost Howls

FEBRUARY 1, 2021

Oculus official side distribution platform is coming soon. Last year, Facebook announced that it was going to release in 2021 a new side content distribution platform for the Oculus Quest. Google makes Tilt Brush opensource. Google has just announced that the VR painting program Tilt Brush has been put opensource on GitHub.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Last week, at a Google press event UploadVR had the chance to speak with Google Tango’s director of engineering, Johnny Lee. According to Lee, this technology is also the key to solving one of the biggest problems in the burgeoning virtual reality industry: inside-out positional tracking for wireless VR headsets.

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AR Insider

FEBRUARY 22, 2021

Realworld is based on the Microsoft version of Google Earth. A first for the fashion industry, it will be used for larger scaled experiences in the future with multiple designers in the Fall. eXp are the owners of eXp Realty in the real estate industry and VirBELA, a remote workplace platform. This is blowing our mind.

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Voices of VR

OCTOBER 13, 2020

The XR Association is a non-profit 501(c)(6) trade association with members including Facebook/Oculus, Google, Microsoft, Sony, & HTC. They’re focused on general awareness and education,

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AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Meanwhile, heftier VR products from Facebook’s Oculus and Magic Leap have mostly been for gamers.

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UploadVR Between Realities podcast

MAY 17, 2017

Just ahead of Google’s I/O developer conference last year rumors ran rampant that the company would show a standalone VR headset. Variety is citing multiple sources with knowledge of the project in saying that Google may showcase its standalone device at this week’s show, which kicks off today and runs through to Friday.

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