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Trends and predictions for XR in 2024

The Ghost Howls

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.

Trends 407
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Meta and the next 24 months crucial for its leadership

The Ghost Howls

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Hero view of PSVR 2 (Image by Sony Interactive Entertainment).

Apple 525
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Microsoft Joins Google, HTC Vive, Facebook, Samsung, and Sony as an XR Association Member

Peter Graham

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. As such, Microsoft will be able to support the association’s policy, advocacy, and government affairs work.

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XRA’s XR Industry Report: 2022 Highlights and Plans for 2023 and Beyond

ARPost

Meta unveiled its Infinite Display system for VR Optics and the Meta Quest Pro with full-color mixed reality, while Google announced the launch of Immersive View for Maps and other updates aimed to make search and maps more immersive. Sony also unveiled its new PlayStation VR headset.

Industry 317
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“Thinking Ahead About XR” Report by Bipartisan Policy Center and XR Association

ARPost

The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. This raises the question of how much they can really do and when, or if, the government should step in. About the “Thinking Ahead About XR” Report.

Data 421
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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

The United States (US) Justice Department launched a lawsuit against Google’s parent company Alphabet on Tuesday, reports revealed. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising. According to the lawsuit, Google earns roughly 80 percent of its earnings from advertising.

Microsoft 101
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VR Association Formed To Get ‘Ahead of Challenges With Developing and Deploying The Technology Responsibly’

UploadVR Between Realities podcast

The collective includes Google, HTC Vive, Acer Starbreeze, Oculus, Samsung, and Sony Interactive Entertainment. While seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.