Google Government Microsoft Sony 
Peter Graham
JULY 18, 2019
Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. We are thrilled to welcome Microsoft to XRA,” said Elizabeth Hyman, CEO of the XR Association.
The Ghost Howls
MARCH 1, 2024
Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. Especially Apple and Google, which are the dominant players in the smartphone industry, are both launching headsets this year.
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The Ghost Howls
MAY 7, 2022
Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Hero view of PSVR 2 (Image by Sony Interactive Entertainment).
XR Today - Big XR News tag
JANUARY 27, 2023
Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.
ARPost
APRIL 22, 2022
The XRA is an industry organization founded by Google , HTC VIVE , Microsoft , Oculus , and Sony Interactive Entertainment. This raises the question of how much they can really do and when, or if, the government should step in. About the “Thinking Ahead About XR” Report.
XR Today - Mixed Reality tag
DECEMBER 5, 2023
The alliance also called on companies, researchers, governments, and small and medium enterprises (SMEs) to join forces to collaborate and share data on the emerging technology. Using AI, Microsoft aims to optimise processes for the enterprise, reducing time, waste, and equipment downtime.
AR Insider
JANUARY 18, 2021
Sony unveils a new virtual concert experience at CES. ThirdEye products are targeted for healthcare, government and field services. The company is currently developing an email service to compete with Google and Microsoft. For audio, the product uses built-in headphones. A calendar app may also be in the works.
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