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How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. How Eye Tracking Supports Immersion.

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Google Axes Hundreds of AR Hardware Jobs amidst Qualcomm, Samsung Partnership

XR Today - Augmented Reality tag

This week, reports revealed that Google is laying off a significant portion of its 1P AR hardware team, casting doubts upon its in-house XR product portfolio. In a statement, Google announced: A few hundred roles are being eliminated in DSPA, with the majority of impacts on the 1P AR Hardware team.

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Eye-Tracking Group Tobii Plans To Invest $16 Million In VR By 2019

UploadVR Between Realities podcast

With its eye-tracking solution already on the market, Tobii could be a big player in VR going forward. This money will help the company keep up with the rate at which eye-tracking is expected to advance in the coming years. Today, the company announced investment plans that it hopes will make that happen.

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Oculus Enters The VR Eye-Tracking Arms Race With ‘Eye Tribe’ Acquisition

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Oculus has acquired an eye-tracking startup known as The Eye Tribe , a company spokesman confirmed to UploadVR this morning. According to The Eye Tribe’s website, its technology, allows “eye control for consumer devices that enables simplified and enhanced user experiences.

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Google Acquires Eye-tracking Company Eyefluence, Reportedly Building VR Headset With Tech

Road to VR

Just what Google has brewing in their skunkworks, we can’t say for sure, but with their most recent acquisition of Eyefluence , a company that builds eye-tracking technology for VR headsets, it seems Google is getting ever deeper into what’s largely considered ‘the next generation’ of dedicated VR hardware.

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Valve, SMI and Tobii Preview VR’s Eye Tracking Future In HTC Vive

UploadVR Between Realities podcast

Dinosaur kicking for $300 is certainly funny, but it’s also a great example of a broad effort by developers and hardware manufacturers to make virtual worlds more responsive to human behavior. A look inside a headset with eye tracking from Tobii. My aim was so-so on the first few throws, but that was without eye-tracking.

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Exclusive: SMI’s ‘Social Eye’ Tracking Breathes Life Into Avatars

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German technology firm SMI (SesnoMotoric Instruments) is expanding on its previously disclosed eye-tracking technology to make social interactions in VR more believable. Eye tracking startups Eyefluence and The Eye Tribe were both recently purchased by Google and Facebook respectively.