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How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. How Eye Tracking Supports Immersion.

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Oculus Acquires The Eye Tribe, Eye-Tracking Startup

VRScout

Facebook looks to up the Oculus ante by investing in eye-tracking technology. There’s been a host of exciting announcements in the past week alone, but one of the most notable bits of information was just released yesterday: Oculus has acquired eye-tracking technology developer, The Eye Tribe.

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Eye-Tracking Group Tobii Plans To Invest $16 Million In VR By 2019

UploadVR Between Realities podcast

With its eye-tracking solution already on the market, Tobii could be a big player in VR going forward. This money will help the company keep up with the rate at which eye-tracking is expected to advance in the coming years. Today, the company announced investment plans that it hopes will make that happen.

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Google’s Apps May Not Be on Vision Pro, But Now Two of Its Classic VR Games Are

Road to VR

Google’s directly competing services aren’t on Vision Pro, but that doesn’t mean the company isn’t doing business on Apple’s headset altogether, as it has now brought two of its most influential VR games to Vision Pro. This technically makes for the first Google-owned apps to release on Vision Pro.

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Oculus Enters The VR Eye-Tracking Arms Race With ‘Eye Tribe’ Acquisition

UploadVR Between Realities podcast

Oculus has acquired an eye-tracking startup known as The Eye Tribe , a company spokesman confirmed to UploadVR this morning. According to The Eye Tribe’s website, its technology, allows “eye control for consumer devices that enables simplified and enhanced user experiences.

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Google Acquires Eye-tracking Company Eyefluence, Reportedly Building VR Headset With Tech

Road to VR

Just what Google has brewing in their skunkworks, we can’t say for sure, but with their most recent acquisition of Eyefluence , a company that builds eye-tracking technology for VR headsets, it seems Google is getting ever deeper into what’s largely considered ‘the next generation’ of dedicated VR hardware.

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Samsung Reveals 4K ExynosVR Standalone Reference Design With Eye-Tracking

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This Korean company confirmed it is implementing eye-tracking into the reference design. We don’t know what Samsung’s plans for the device are just yet but given that this is a prototype for potential future products it’s very possible any consumer products that come out of this design sport eye-tracking too.