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The Auggie Awards 2021

ARPost

Presented by Epic Games Head of Brands and Advertising, Raffaella Camera, Best Campaign Auggie Award went to Countdown Super Insects by Zappar. AR for Enterprise Alliance founder and Board Member Christine Perey presented the award for Best Enterprise Solution to Beamo by 3i Inc. Best Game or Toy. Best Art or Film.

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This Boxing Robot Punches You While You Play VR

VRScout

When it comes to interactive entertainment, nothing immerses users in an experience better than providing consequences to their actions; whether it be feeling a controller vibrate after firing an in-game weapon or providing multiple dialogue options that result in a branching narrative. Image Credit: James Bruton.

Immersion 403
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Surprise your cat with this interactive toy that's on sale for $30 off

Mashable VR

TL;DR: As of May 29, the Cheerble Board Game, an All-in-One Interactive Toy for Cats , is on sale for just $48 with the code CHEERBLE30 , which will give you 38% off its regular price of $78. The Cheerble board game makers are so good at cat toys because they're cat lovers themselves. Credit: Cheerble.

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The interactive Cheerble cat board game is on sale for $30 off

Mashable VR

TL;DR: As of April 11, the Cheerble Board Game All-in-One Interactive Toy for Cats is on sale for just $48 with the code CHEERBLE30. There's a lot of hype over interactive enrichment toys for dogs , but what about your feline friend? Cheerble Board Game: All-in-One Interactive Toy for Cats. $48

Gaming 69
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What Are The Biggest Myths About AR Advertising?

AR Insider

tech -> toy -> tool -> totality. It would appear that we have moved beyond toy stage and entered the tool phase of AR advertising — that should be crystal clear when we look at the utility and ROI around it below — but we are clearly past the stage where people should view AR as a fad. But it doesn’t stop at entertainment.

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Magic Leap’s Latest Experience Is An Interactive Fairy Tale

VRScout

Funomena’s latest game lets you plant holographic gardens in your own mixed reality playspace. That’s why it’s so exciting to see people like veteran VR Storyteller Robin Hunicke getting on board. That’s why it’s so exciting to see people like veteran VR Storyteller Robin Hunicke getting on board.

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Starbreeze looking to bolster their VR play with the acquisition of ePawn.

Cats and VR

Starbreeze, today announced its acquisition of the French toys to life, VR and augmented reality tech company ePawn. With ePawn, we will significantly diversify our virtual reality and toys-to-life offerings, as well as speed up the development of existing internal projects already in the works,” said Bo Andersson Klint, Starbreeze CEO. “The