Case Study Google Magic Leap Microsoft 
AR Insider
OCTOBER 6, 2020
But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising case studies.
XR for Business Podcast
JULY 8, 2019
That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Google, about a month ago, announced their AR navigation system.
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XR for Business Podcast
JULY 8, 2019
That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Google, about a month ago, announced their AR navigation system.
XR for Business Podcast
JUNE 29, 2019
It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. And I think you’re right; Microsoft are listening, and they’ve got lots of requirements coming in. Vuzix and Magic Leap.
XR for Business Podcast
JUNE 29, 2019
It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. And I think you’re right; Microsoft are listening, and they’ve got lots of requirements coming in. Vuzix and Magic Leap.
XR for Business Podcast
JUNE 24, 2019
It took a little while to figure out what are the native capabilities of a phone, and what are the use cases that leverage those native capabilities? So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So Microsoft said, “hey, let’s make it out-of-the-box useful.
XR for Business Podcast
JUNE 24, 2019
It took a little while to figure out what are the native capabilities of a phone, and what are the use cases that leverage those native capabilities? So things like Uber or Google Maps and directions were native to the phone, that were kind of useless on the PC. So Microsoft said, “hey, let’s make it out-of-the-box useful.
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