AR Insider
OCTOBER 6, 2020
But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising case studies.
XR for Business Podcast
JUNE 29, 2019
It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. Vuzix and Magic Leap. On the mixed reality side, you have HoloLens and Magic Leap, and those can give you full spatial computing.
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XR for Business Podcast
JUNE 29, 2019
It wasn’t quite like the demand Magic Leap or HoloLens, where the holograms were in a positional space; it was more this heads-up display to give you almost, like, superpowers. Vuzix and Magic Leap. On the mixed reality side, you have HoloLens and Magic Leap, and those can give you full spatial computing.
XR for Business Podcast
JULY 8, 2019
That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Google, about a month ago, announced their AR navigation system.
XR for Business Podcast
JULY 8, 2019
That allows devices which don’t have the compute capabilities today — lightweight AR headset devices — to have the kind of capability that a higher-end device like a Hololens 2 or Magic Leap might have, or even better in some cases. Google, about a month ago, announced their AR navigation system.
XR for Business Podcast
DECEMBER 10, 2019
I think the first case study that we've seen of this is Burger King lighting McDonald's advertisements on fire in AR. In terms of who's on the flip side of that marketplace, actually-- we're about to launch our first SDK and that's-- we think of it much more at a Unity level, than necessarily as an Apple or a Google level.
XR for Business Podcast
DECEMBER 10, 2019
I think the first case study that we’ve seen of this is Burger King lighting McDonald’s advertisements on fire in AR. Alan: So you’re really going kind of the route of AR, meaning kind of Apple and Google foundation. Who’s responsible for it? This is going to be a really interesting space.
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