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The AR Location Wars, Part II: Apple

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” For example, the last installment of this series examined Google’s natural “Internet of Places” play.

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XR Talks: Defining the AR Cloud, Part II

AR Insider

For an example of what not to do, Facebook practices lots of lip service about policies and self-regulation. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. The spatial computing-focused privacy expert believes that industry self-governance will be more impactful.

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How Will VR and AR Change Marketing In 2021 (And Beyond)?

ARPost

See Also: Google Survey: How Shoppers Actually Feel About AR-Enabled E-Commerce. If you’re looking for an example of an industry that has already had to change its marketing quite significantly, real estate is a perfect choice. See Also: How Immersive Tech Continues to Find a Home in Architecture and Real Estate.

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XR Talks: AR is All About Location, Part II

AR Insider

That could be wayfinding with Google Live View , geospatial gaming experiences from Niantic, or location-specific social AR experiences like Snap’s Local Lenses. We’re featuring the video and takeaways for this week’s XR Talks, continuing here in Part I with insights from Google, Niantic and ARWay. First Steps. Showing the Way.

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The AR Space Race, Part VII: Microsoft

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” It’s a software architecture that enables spatially oriented computing interactions. ” But it’s not alone.

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Google Is Using Tango In Museums To Add An Extra AR Layer to Exhibits

UploadVR Between Realities podcast

Now, Google is partnering up with museums around the world to bring their artifacts to life with Tango technology. Google showed the feature shown with the capability to overlay enhanced versions of artifacts untouched by time through your Tango-enabled mobile device, or using one requested at the museum itself. h/t: The Verge.

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Top 5 AR SDKs for Building Augmented Reality Mobile Apps?

ARPost

Although most people still consider AR as an entertainment technology, we can see its practical implementations in various industries like e-commerce, healthcare, architecture , training, and many others. For example, to find a nearby location, restaurant, or object. Google ARCore. ARCore is developed and launched by Google.