AR Insider

OCTOBER 15, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off last week in examining Apple’s hearables strategy, what’s Google’s counterpoint? Audio AR will be the same. A Vessel for Google Assistant.

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AR Google Apple Strategy 282

AR Insider

SEPTEMBER 19, 2019

The common connotation with AR is graphical overlays on the physical world. So other forms of augmentation are starting to broaden AR. Chief among them is sound, also known as “Audio AR,” delivered through “hearables.”. Advantages include avoiding AR glasses’ style crimes or awkwardness of holding up your phone.

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AR Wearables Google Apple 249

AR Insider

JULY 1, 2021

L ike many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $6.87 How many devices are AR-compatible? billion, a 30.5

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AR Hardware Exercises Google 286

ARPost

SEPTEMBER 18, 2019

Children born after 2010 are expected to be strongly infused by technology. They can’t imagine life without Apple, Google, and apps, so education must adapt to their new perception patterns. As usual, app developers are the first ones who notice these things. Let’s take a look at what AR technology they offer.

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Education AR Augmented Reality Exercises 261

XR Today - Virtual Reality

MAY 12, 2023

Meanwhile, major technology firms Google and T-Mobile contributed further to the XR landscape with some significant project partnerships. Google Releases AR Geospatial Creator for Unity Google has launched Geospatial Creator for Unity, a new platform that allows developers to preview 3D assets in the Unity Editor.

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Unity Google Study Africa 197

AR Insider

MAY 24, 2021

I t’s clear that mobile AR is where the scale is today, given 3 billion+ global smartphones. As for the portion that’s AR-compatible, the common industry rally cry is that there are 1 billion+ AR-enabled smartphones. And there’s web AR which has the most potential reach, due to its delivery through the browser.

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AR Data Survey Exercises 315

ARVR

JANUARY 6, 2023

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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Augmented Reality AR Machine Learning Data 246

AR Insider

JANUARY 23, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Visual search is Google’s main flavor of AR. It’s one way Google wants to future proof its core search business. It’s one way Google wants to future proof its core search business.

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AR Google Data India 235

AR Insider

MAY 27, 2021

Four Myths About AR Advertising. From upper funnel to purchase, brands are increasingly turning to Augmented Reality to market their products and services online,” was the tale I spun a year ago. For all we knew, 2020 could have been the year that AR ads came and went. Mike Boland, AR Insider. by Tony Parisi. Here’s why.

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AR Unity Retail Entertainment 419

ARVR

SEPTEMBER 16, 2022

Though we see some signals, such as lens engagement figures from Snap and others, we’re often flying blind when it comes to consumer AR sentiment. Looking to fill that gap, AR Insider’s research arm ARtillery Intelligence has completed Wave V of its annual consumer survey report. How often are they using it? Google Lens).

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AR Survey Exercises Retail 147

AR Insider

OCTOBER 6, 2020

This post is adapted from ARtillery Intelligence’s report, AR Advertising Deep Dive, Part I: The Landscape. Prominent sectors include industrial AR , social , gaming , and shopping. But existing alongside all of them is AR advertising. But existing alongside all of them is AR advertising. billion by 2024.

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AR Survey Exercises Magic Leap 218

AR Insider

FEBRUARY 25, 2021

A s you likely know, one of AR’s foundational principles is to fuse the digital and physical. That same relevance and scarcity are what drive real estate value… location, location, location. Synthesizing these variables, one of AR’s battlegrounds will be in augmenting the world in location-relevant ways.

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Real Estate Google AR Exercises 384

ARVR

APRIL 14, 2021

That’s especially true in AR, given some of the overblown expectations set during its circa-2016 hype cycle. Meanwhile, where are we today? One meter stick or proxy for AR market size is the quantity of AR apps that are downloaded by consumers. This forms the starting point of our thought exercise.

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AR Exercises Augmented Reality Trends 130

ARVR

JULY 6, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 How many devices are AR-compatible? percent CAGR.

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AR Google Exercises Hardware 130

ARVR

AUGUST 29, 2022

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $12.45 This is one of mobile AR’s top revenue categories.

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AR Exercises Virtual Reality Google 147

VRScout

JUNE 20, 2018

According to a patent released last week by the US Patent and Trademark Office, AR startup Magic Leap has begun exploring the concept of smart glasses that can “monitor glucose levels over time” along with other vitals. The glasses of the future might watch your glucose levels. Image Credit: Magic Leap / Jang-Ung Park & UNIST.

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Magic Leap AR Exercises Wearables 276

AR Insider

JANUARY 24, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. McDowall’s insights are prefaced by a few burning questions: Why are AR glasses inevitable? Who are the top players?

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AR Apple Exercises Wearables 227

AR Insider

DECEMBER 24, 2019

At the precipice of 2020, that leaves the question of where we are now? Optimism is still present but AR and VR players continue to be tested as high-flying prospects like ODG, Meta and Daqri dissolve. These events are resetting expectations on the timing and scale of revenue outcomes. But there are also confidence signals.

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Training AR Wearables Strategy 195

VRScout

FEBRUARY 2, 2021

As VR and AR continue to become more mainstream, the expectations of users are also on the rise. How do astronauts exercise in space? It was a trust exercise. IBM places its bets on AI-powered audio interactivity as the future of XR. What is this thing, what does that do?

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AR Machine Learning Unity Exercises 415

AR Insider

DECEMBER 21, 2020

A fter launching in 2017, Google’s ARCore has been relatively quiet. “Relatively” is the key term, as it continues to make progress in AR search results and other areas (more on that in a bit). Google reports this week that ARCore has surpassed one billion installs. Play with the formula.

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Data Google AR Exercises 243

AR Insider

JANUARY 29, 2020

“Trendline” is AR Insider’s series that examines trends and events in spatial computing, and their strategic implications. Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Why is all this important to AR? Call it the four-comma club — or “quattros comas!”

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AR Amazon Microsoft Data 195

VRScout

DECEMBER 26, 2018

If 2016 was the birth of modern VR/AR technology, than 2018 was its elementary school graduation. Major hardware releases, vast improvements to software, and various other integral advancements have quietly solidified VR & AR as viable, long-term technological platforms for years to come.

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AR Training Oculus Arizona 377

AR Insider

OCTOBER 15, 2020

“Behind the Numbers” is AR Insider’s series that examines strategic takeaways from the original data of its research arm, ARtillery Intelligence. L ike many analyst firms, one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence is market sizing. The latest such exercise zeroes in on mobile AR revenues.

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AR Data Trends Exercises 174

AR Insider

DECEMBER 9, 2020

Where does Google fit in all of this? Besides financial incentive to future-proof its core search business with next-generation visual interfaces — per our ongoing “ follow the money ” exercise — Google’s actual moves triangulate an IoP play. That includes its “search what you see” Google Lens , and Live View 3D navigation.

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Google Data AR Exercises 287

VRScout

APRIL 2, 2018

AR continues to break down the language barrier as this NYU student introduces a new form of augmented sign language translation. The app combines computer vision with AR to capture specific sign language hand gestures performed in front of the camera and provide a real-time translation in the native language of the user.

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AR Augmented Reality Exercises Tips 268

AR Insider

OCTOBER 22, 2019

This post is adapted from ARtillery Intelligence’s latest report, Hearables: Broadening the Definition of AR. Picking up where we left off with Apple’s and Google’s respective hearables strategies, how does Bose compare? Audio AR will be the same. Altogether, it has almost one million AR devices in market.

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AR Hardware Wearables Data 167

AR Insider

NOVEMBER 5, 2020

Where does Google fit in all of this? Besides financial incentive to future-proof its core search business with next-generation visual interfaces — per our ongoing “ follow the money ” exercise — Google’s actual moves triangulate an IoP play. These visions often trace back to their core businesses.

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Google Data AR Exercises 275

VRScout

SEPTEMBER 10, 2018

Paint augmented artwork and leave behind messages for others via this collaborative AR experience. You are a not alone in that wish. Although it may sound strikingly similar to Google’s Just a Line drawing app, Blue Sky Paint manages to stand out as the first and only app with Sky Occlusion technology.

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AR Entertainment Exercises Apple 335

AR Insider

FEBRUARY 19, 2020

“Wearable Wars” is AR Insider’s mini-series that examines how today’s wearables will pave the way and prime consumer markets for AR glasses. Common wisdom states that mobile AR is the forbear to smart glasses. There, it can seed user demand for AR and get developers to start thinking spatially.

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Wearables Amazon Google AR 367

ARVR

JULY 5, 2021

Like many analyst firms, market sizing is one of the ongoing practices of AR Insider’s research arm ARtillery Intelligence. The latest such exercise zeroes in on mobile AR revenues. At a high level, global mobile AR revenue is projected to grow from $6.87 How many devices are AR-compatible? billion, a 30.5

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AR Hardware Augmented Reality Industry 130

AR Insider

OCTOBER 7, 2019

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. While in perpetual market-sizing mode, our radar is up for clues of AR user penetration and traction. Google Play Services for AR app is the 8th most downloaded Google Play app in August (9th overall), sitting between Instagram and Snapchat.

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Exercises Data AR Google 168

ARVR

MAY 26, 2022

Last week, Google teased its latest AR glasses?—?a The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to the consumer AR well. That brings us back to Google’s AR glasses play.

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Google AR Exercises Examples 130

AR Insider

FEBRUARY 7, 2020

This article features the latest episode of The AR Show. Based on a new collaboration, episode coverage now joins AR Insider’s editorial flow including narrative insights and audio. One of the ongoing themes in our AR Show coverage is how executives today exercise the muscles developed in early-career cross-training.

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ARVR

MAY 28, 2021

It’s clear that mobile AR is where the scale is today, given 3 billion+ global smartphones. As for the portion that’s AR-compatible, the common industry rally cry is that there are 1 billion+ AR-enabled smartphones. And there’s web AR which has the most potential reach, due to its delivery through the browser.

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AR Augmented Reality Survey Exercises 130

ARPost

DECEMBER 12, 2022

Some of the experiences are 360 video, while others are full VR. Some are even mobile AR experiences that allow viewers to navigate their own experiences on a tabletop of floor space. Whether in the mobile AR version or in a VR headset, these volumetric scenes can be navigated in full six degrees of freedom.

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Gaming Exercises Virtual Reality Education 386

AR Insider

SEPTEMBER 26, 2019

Tech giants’ motivations in AR often trace back to their core businesses. So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping).

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Exercises Magic Leap AR Data 263

The Ghost Howls

MARCH 10, 2024

Remember that in those old days, every year was either “the year of VR” or “the year VR died”, and I, as a believer, was more of the first kind, so in 2024, I was already expecting lightweight AR glasses worn by people in the streets. There are also sometimes events that have unexpected consequences.

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Trends Technology AR Apple 398