XR Today - Mixed Reality tag

NOVEMBER 9, 2023

Metaroom allows teams to collaborate over immersive visualisations of real-world spaces by leveraging room scanning features on Apple iPhone Pro or iPad Pro devices that generate a digital twin, allowing workers to access the data via the cloud.

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Apple Pay in AR Quick Look. Image courtesy Apple.

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XR Today - Mixed Reality tag

JULY 27, 2023

Immersive learning has become one of the world’s most rapidly growing verticals and an innovative method for upskilling many workers simultaneously. Major corporations like Accenture, Bank of America, Coca-Cola, and others have adopted immersive learning tools to train their staff at scale and on the fly.

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Road to VR

DECEMBER 12, 2017

Back at WWDC 2017 Apple finally embraced VR, announcing that it had been working with Valve to bring SteamVR and the HTC Vive to MacOS , along with a number of other announcements about how the company would support VR as part of its ecosystem. SEE ALSO Report: Apple Acquired VR Headset Startup Vrvana for $30 Million.

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The Ghost Howls

MAY 13, 2024

Top news of the week (Image by Apple) Apple Vision Pro 2 may come in 2026 The rumors about the Apple Vision Pro 2 continue. It seems that most of the rumors are aligning on the launch of an Apple Vision Pro 2 in 2026–2027. What a time to be alive! Matt Miesnieks said that the rumor aligns with some things he heard.

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XR Today - Big XR News tag

MAY 19, 2023

This week, the immersive space felt an injection of innovation, with various leading firms hinting at the big news and committing to more prominent partnerships. Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. The news is ramping up!

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XR Today - Augmented Reality tag

JULY 6, 2023

Today, Chinese AR smart glasses manufacturer Xreal debuted Apple Macbook integration for its Nebula operating system (OS), significantly improving productivity opportunities for the firm’s Air and Light product lineup. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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XR Today - Augmented Reality tag

JUNE 14, 2023

Today, SyncReality, providers of XR design tools, announced a new application ready for Apple Vision Pro and Meta Quest 3 devices ahead of each product’s release. ” SyncReality Home Design will soon debut on Apple’s Vision Pro headset and will be compatible with iPhones and iPads.

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UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. With both Unity and Unreal integrating with ARKit for iOS, the two major tools for creating virtual worlds are now available to developers for building apps on hundreds of millions of Apple handhelds.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. Tim Cook confirmed that Apple plans to release the Apple Vision Pro later this year at the China Development Forum in Beijing.

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XR Today - Mixed Reality tag

SEPTEMBER 8, 2023

As September moves along, Meta is prepping its immersive product portfolio for a refresh showcase during the event later this month. This year saw massive interest in MR headsets following Apple’s Vision Pro debut, and Meta looks to own the space following its experience with MR via its Pro headset.

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Simply send a link to your friend through an email or text message and they can jump in with you using their own compatible device.

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The Ghost Howls

AUGUST 14, 2023

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. More info Immersed VISOR to support hand tracking and eye tracking It seems that Immersed truly wants to compete with Apple with its VISOR headset.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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XROM

JUNE 5, 2023

Apple, known the world over for its exquisitely designed and finely crafted products, has long been anticipated to enter this new spatial realm. And now, with the announcement of Apple Vision Pro, those expectations have been richly fulfilled. billion people and large youth population.

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XR Today - Virtual Reality

JUNE 1, 2022

Genius also provides aspherical lenses for the PSVR 2 device, and Ming-Chi Kuo states that Genius is working with other extended reality (XR) clients, including Apple. The firm plans to create a virtual space allowing groups to socialise, game, and collaborate in an immersive environment.

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The Ghost Howls

OCTOBER 24, 2022

Apple headset will not be focused on gaming. A new report seems to suggest that the upcoming Apple headset won’t be focused on gaming at all. According to the rumors, In the beginning only Apple’s first part tools (like RealityKit) will be allowed to create content, and only after, Unity support will come. Other relevant news.

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XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

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VRScout

AUGUST 3, 2017

The Lord of the Rings auteur is using Apple’s ARkit to unlock new levels of storytelling immersion in augmented reality. Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences.

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XR Today - Augmented Reality tag

MAY 16, 2023

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal Vs. Epic Games: A Background The story of Nreal’s potential rebranding starts back in 2018.

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The Ghost Howls

MARCH 13, 2023

First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. It seems anyway that for the first time ever at Apple, Cook has this time now given priority to the operations team. There are some interesting pieces of information about the glasses inside the article.

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Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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The Ghost Howls

MAY 30, 2023

Top news of the week (Image by Brad Lynch) Bloomberg got a preview of the Quest 3 Last week I predicted that Meta could have given us a glimpse of the Quest 3 during the Gaming Showcase on June, 1st, so that to create attention around its device before the announcement of the Apple headset.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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VRScout

DECEMBER 14, 2017

During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.

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XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. The new stereo-foveated rendering improves eye-tracking features, and the feature is widespread – already finding a home on Unity, Unreal, and NVIDIA Omniverse.

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The Ghost Howls

SEPTEMBER 13, 2021

Facebook has always had the problem of distribution of its hardware (Apple has its stores, for instance, Facebook has not), and with this partnership, it immediately has the opportunity to showcase this and its future devices in all glasses shops thanks to Luxottica. Apple Event is tomorrow 14th September. Other relevant news.

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XR Today - Virtual Reality

AUGUST 22, 2023

However, genAI is not just applicable to an immersive product vendor. RT3D developmental engines such as Unreal, Unity, and Omniverse also leverage genAI to optimize developmental workflows, notably for budding XR content creators. GenAI is already incredibly common on the developer side of XR hardware and software.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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XR Today - Augmented Reality tag

NOVEMBER 20, 2023

Many immersive technology firms underwent an image change during 2023, including Meta and Microsoft, following the marketplace’s stumble in 2023. Epic alleged that the trademarks of the two companies, “Nreal” and “Unreal,” were visually similar and could cause confusion among customers.

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The Ghost Howls

MARCH 27, 2023

It is a lightweight Python package capable of harnessing the heavyweight power of speech AI (NVIDIA Riva) and large language models (LLMs) to simplify user interactions in immersive environments. Of course, Epic is completely against Apple and its vision of its own walled garden.

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XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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