Road to VR

JUNE 3, 2019

At the company’s annual WWDC developer conference today, Apple revealed ARKit 3, its latest set of developer tools for creating AR applications on iOS. Apple also introduced Reality Composer and RealityKit to make it easier for developers to build augmented reality apps. Apple Pay in AR Quick Look. Image courtesy Apple.

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The Ghost Howls

JUNE 27, 2022

Without HDR, you are conscious that you are seeing the world through a screen, while with actual HDR, you can feel the proper lighting of a scene, and it immediately becomes real and immersive. We have lots of non-news about Apple’s XR efforts. This is the story of my life for half of the posts I read about Apple. Useless news.

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Upload VR

JUNE 6, 2022

Apple is working on headset versions of its core apps as well as the ability to view a Mac’s display, Bloomberg’s Mark Gurman reports. Last year Gurman , The Information , and supply chain analyst Ming-Chi Kuo released reports claiming Apple is working on a premium headset for VR and AR with high resolution color passthrough.

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XR Today - Mixed Reality tag

MARCH 25, 2024

One leading XR streaming solution provider is Innoactive, which leverages RT3D engines from Unreal, Unity, and NVIDIA to promote the adoption of workplace XR services – allowing clients to distribute XR applications directly to a range of end-devices with the compute processing happening remotely on the cloud.

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The Ghost Howls

AUGUST 14, 2023

This is a very useful resource for all of us XR developers that are going very soon going to experiment with Mixed Reality applications on a headset by Meta, Apple, or one of their competitors. More info Immersed VISOR to support hand tracking and eye tracking It seems that Immersed truly wants to compete with Apple with its VISOR headset.

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XR Today - Mixed Reality tag

SEPTEMBER 22, 2023

Meanwhile, the immersive industry is coming closer to a potential paradigm shift in 2024, as big technology brands plan to make a mark on the emerging sector. Moreover, Michael Guerin said that over the next few years, immersive and spatial storytelling experiences would become “much more prevalent in the next three to five years.”

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VRScout

APRIL 14, 2020

XR experiences in general, have proven themselves to be an amazing tool for everything from workforce training and digital marketing to product visualization, entertainment, and immersive online education. Simply send a link to your friend through an email or text message and they can jump in with you using their own compatible device.

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UploadVR Between Realities podcast

JUNE 6, 2017

Epic Games CEO Tim Sweeney thinks Apple’s upcoming iOS 11 update, arriving this fall, will be a huge boost to the emerging AR industry. With both Unity and Unreal integrating with ARKit for iOS, the two major tools for creating virtual worlds are now available to developers for building apps on hundreds of millions of Apple handhelds.

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XR Today - Mixed Reality tag

APRIL 19, 2024

Big vendor news this week, Admist start-ups and fresh ideas; this week, big names like Meta, Microsoft, Google, and Apple took the headlines due to each firm’s optimisation of its XR product portfolio. Meanwhile, Osso VR has launched its Healthcare XR training service for the Apple Vision Pro.

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ARPost

FEBRUARY 6, 2023

Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel. That’s because VR is capable of creating such immersive, interactive, and social experiences.

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XR Today - Mixed Reality tag

APRIL 15, 2024

Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration. The new stereo-foveated rendering improves eye-tracking features, and the feature is widespread – already finding a home on Unity, Unreal, and NVIDIA Omniverse.

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XR Today - Mixed Reality tag

MARCH 29, 2024

Will the Apple Vision Pro Debut in China Apple’s CEO and spatial computing champion, Tim Cook , confirmed that the recently released Apple Vision Pro would land in China in 2024. Tim Cook confirmed that Apple plans to release the Apple Vision Pro later this year at the China Development Forum in Beijing.

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Road to VR

JUNE 5, 2018

Called Project Aero, the newly announced AR authoring tool and multi-platform system that will soon deliver a way for developers to build simple AR scenes and experiences for Apple’s ARKit. The integration of usdz support was first announced at Apple’s WWDC, which saw the release of ARKit 2.0.

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XR Today - Mixed Reality tag

APRIL 26, 2023

Fortunately, extended reality can help. Giving companies a unique opportunity to immerse their customers in powerful, branded experiences, XR can help to enhance lead generation, increase conversions, and ensure retention. Within the Unity ecosystem, organizations can find solutions for XR development, RT3D design and more.

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The Ghost Howls

MARCH 13, 2023

First of all, it seems that the headset is not a new product, but that Apple has been working on it for 7 years. It seems anyway that for the first time ever at Apple, Cook has this time now given priority to the operations team. There are some interesting pieces of information about the glasses inside the article.

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XR Today - Mixed Reality tag

SEPTEMBER 21, 2023

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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XR Today - Mixed Reality tag

MAY 9, 2023

It’s impossible to deny the impact of immersive technology on today’s content landscape. Google, and Apple all have their own unique toolkits, designed to simplify the process of creating immersive content. Here are just some of the other major vendors innovating in this space: 1.

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Voices of VR

OCTOBER 5, 2023

Here are links to all all 12 interviews from my series covering Meta Connect 2023 in looking at first impressions of Quest 3 and Rayban Meta Smartglasses, mixed reality trends, AI, Meta Horizon World Builders, WebXR and alternative production pipelines like React Native, Apple Vision Pro buzz, VR filmmaking, unpacking the changes in Unity's fees, and (..)

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VRScout

DECEMBER 14, 2017

During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.

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XR Today - Virtual Reality

AUGUST 22, 2023

However, genAI is not just applicable to an immersive product vendor. RT3D developmental engines such as Unreal, Unity, and Omniverse also leverage genAI to optimize developmental workflows, notably for budding XR content creators. GenAI is already incredibly common on the developer side of XR hardware and software.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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XR Today - Virtual Reality

JANUARY 1, 2024

Here are some of the VR vendors making waves in the industry as of 2024: RealWear Meta Apple Goertek Pimax Pico HP HTC Vive Samsung Varjo Lenovo Valve Index Vrgineers RealWear Exploring various aspects of the immersive technology landscape, RealWear produces sensors, apps, and hardware for the XR space.

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XR Today - Augmented Reality tag

JULY 18, 2023

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Horizon is also the immersive framework behind the firm’s Worlds metaverse platform.

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XR Today - Mixed Reality tag

NOVEMBER 16, 2023

Its upcoming release, Cities: Skylines II, will feature characters developed from Popul8’s immersive technologies. The Porto, Portugal-based company and attendee of the Immerse Global Summit 2022 Miami will announce further partnerships in due course. This also includes Amazon Polly, Mixamo, Apple’s ARKit, and many more.

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The Ghost Howls

JANUARY 13, 2021

It comes out from the passion of someone that has just discovered how immersive realities are beautiful, or maybe from the mind of a student that has just finished the university and wants to find a dream job in AR or VR. I will briefly highlight all my recent story and how I got started with every new role I covered in the immersive field.

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XR Today - Mixed Reality tag

AUGUST 8, 2022

Attracting players all over the world to a new kind of immersive experience, XR allows game developers to connect with users on a different level. The Hololens headset is introducing creators a new landscape transformed by holograms, teleportation, and immersive real-world experiences. billion by 2028, accelerating at a CAGR of 31.4%.

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Voices of VR

OCTOBER 5, 2023

Here are links to all all 12 interviews from my series covering Meta Connect 2023 in looking at first impressions of Quest 3 and Rayban Meta Smartglasses, mixed reality trends, AI, Meta Horizon World Builders, WebXR and alternative production pipelines like React Native, Apple Vision Pro buzz, VR filmmaking, unpacking the changes in Unity's fees, and (..)

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XR Today - Augmented Reality tag

MAY 22, 2023

As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality. With this technology, we can all create and enjoy more immersive experiences. It’s the Google version of the “ARKit” experience from Apple.

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The Ghost Howls

MARCH 27, 2023

It is a lightweight Python package capable of harnessing the heavyweight power of speech AI (NVIDIA Riva) and large language models (LLMs) to simplify user interactions in immersive environments. Of course, Epic is completely against Apple and its vision of its own walled garden.

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The Ghost Howls

SEPTEMBER 27, 2022

And it’s not over on the content side: they are going to launch the Pico Video app with 600+ videos on day 1 , and are partnering to have immersive concerts with Wave. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. Pico Worlds will be the official social VR application.

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

AUGUST 26, 2020

I virtually know Alan since some years, and I have always admired his ability to combine his entrepreneurial skills with his passion for immersive realities so that to be successful by doing the things that he loves the most. Unity and Unreal are both incredible game engines and both require specialized training and/or teams to develop for.

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XR Today - Augmented Reality tag

APRIL 14, 2023

The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Qualcomm and the Snapdragon AR2 Platform The news comes after XR Today interviewed Vogelsang on the sidelines of the Immerse Global Summit 2022 Miami. Mirrorscape also plans to demo it at conferences in the future.

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VRScout

MARCH 3, 2020

Castle Smurthenstein (Image Credit: Apple II Bits ). Though the immersive entertainment industry is still relatively new, mods have already become a huge part of VR gaming. Behance, Made with Unity, and the previously active Red Bull Collective Art are all evidence of this attempt to understand a collective economy.

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The Ghost Howls

DECEMBER 13, 2021

This has been a pretty interesting week for me, having spoken at XR Safety Week and Stereopsia, and having published two cool articles about creating innovative SteamVR controllers and using Application SpaceWarp in Unity to almost double the framerate of your application. Apple headset may be very lightweight. Top news of the week.

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

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