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Case Study: Purina’s AR Ad Sees High-Reach Results

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Picking up where we left off last week in looking at GREAT’s Shoes AR ad campaign, we’ll move on to the next case study: Purina. Quality & Quantity.

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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

The company decided to try building an AR experience specifically for people using Apple iOS devices. The solution would be accessible only to Apple users, via ads on Facebook. These ads appeared in the Facebook News Feed only to people using Apple mobile devices.

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How Will AR Transform Shopping?, Part II

AR Insider

IAB’s Zoe Soon points to Google, Apple and Facebook’s massive AR investments , which have accelerated the cultural learning curve. Meanwhile, the third myth — AR is vertical-specific — can be quickly countered with the range of applicability we’re seeing in case studies from whiskey to wall art.

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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Strivr Achieves 2 Million Enterprise VR Training Sessions

XR Today - Virtual Reality

Strivr also noted that an increase in XR hardware options, such as those available via Apple, HTC VIVE, Meta, and others, is creating a “resurgence” of enterprise interest in immersive training – painting another optimistic forecast for workplace XR in what may be a momentous 2024 for the industry.

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Case Study: Panera Drives ‘Craveability’ with AR

AR Insider

To continue the narrative and “show rather than tell,” part II of that report features case studies that map to various stages of the consumer purchase funnel. Evoking ‘Craveability’ After case studies that focused on upper-funnel AR ad campaigns, we now continue to the mid-funnel. Lessons & Learnings.

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2020 Spatial Predictions: Industrial AR Makes Incremental Gains

AR Insider

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. Apple Glasses Don’t Arrive in 2020. Though the successful case studies get disproportionate attention, panning back to the larger market’s resistance is required for a full view. But there are also confidence signals.

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