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The AR Space Race, Part VI: Amazon

ARVR

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Amazon. Enterprise AR: 7 real-world use cases for 2021 Point & Learn Picking up where we left off in the last Space Race installment, how does the mighty Amazon fit into geospatial AR? But it’s not alone.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

Apple is working on some sort of metaverse, and its headset is entering mass production. It has been a week of interesting rumors about the upcoming Apple MR headset. So, forget about an Apple headset that is going to enter the mainstream , as I already sold in this previous article. Other relevant news. Learn more. Learn more.

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The XR Week Peek (2024.01.30): Vision Pro prepares to ship, PSVR 2 sales are stagnating, and more!

The Ghost Howls

This is going to be the week of the Apple Vision Pro, with the first people who preordered it finally receiving the device at home! The same analyst, though, added an important note to these statistics that has been ignored by many magazines: “shipping times remained unchanged 48 hours after pre-orders opened.

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The XR Week Peek (2022.11.07): PSVR 2 will cost $549, HoloLens are probably dead, and more!

The Ghost Howls

Some months ago, some important magazines leaked that Microsoft might have abandoned the HoloLens project. Apple AR glasses may have been pushed back to 2025–26. According to a new rumor, Apple AR glasses may have been pushed back from 2024 to 2025–26. Mojo Vision showcases the integration of its contact lens with Amazon Alexa.

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What’s Behind Amazon’s AR Play?

ARVR

That gets back to Amazon and how it has slow-walked AR efforts. The same can be said for Apple: Despite all the AR glasses rumors, the tech (and the culture) aren’t ready. So expect to see more AR from players like Amazon. What’s Behind Amazon’s AR Play? But don’t expect it to be immediately world-changing.

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ARtillery Briefs, Episode 55: What is Geo-local AR?

ARVR

Apple is similarly planting seeds for geo-local AR including its Geo-Anchors, visual navigation in Apple Maps and its Project Gobi for AR based point-of-sale engagement at retail partners. These are all orbiting parts of Apple’s AR glasses master plan. Moves & Motivations Of course, Google isn’t alone.

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Will Wearables Pave the Way For AR?

ARVR

The thought is that devices like Apple Watch and AirPods could condition consumers to wear sensors on their bodies, and thus acclimate to the cultural shift that will be required for AR glasses. That includes smartwatches and “ hearables ” such as Apple AirPods and its equivalents. an ARPU-boosting move that’s classic Apple.

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