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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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Headworn AR: A Market Still Finding its Footing

ARVR

billion in 2026. Enterprise spending is 95 percent of that today but will retract to 62 percent by 2026 and continue to decline until consumer/enterprise trendlines intersect. This also comes as headwinds challenge its chief competitor: Microsoft. Those factors include turbulence in Microsoft’s U.S.

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Big XR News from NATO, Google, Adobe, and Apple

XR Today - Mixed Reality tag

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. In the wake of MR headsets and software coming soon, Google and Samsung quickly reacted – internally – in a bid to create a competing device with an apparent lack of direction.

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AR Smart Glass: why we still have to wait for mass adoption?

ARVR

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Platforms such as Meta’s Spark AR, as well as the AR APIs, SDKs and toolkits available from leaders like Google and Apple are opening the door to more innovation in the space. billion by 2028, representing a growth rate of 46.8%

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. Additionally, as Samsung and Google have partnered with Qualcomm, it is reasonable to assume that the device will use the Qualcomm XR2+ Gen 2 Platform, which supports AI-ready wearables.

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METAVERSE: THE FUTURE OF THE E-COMMERCE

ARVR

Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. I hear you sayin’ not so far, HOLD ON! Imagine how this transformation will be disruptive for most of the well-established Web2.0

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