Social VR Research Alert: Participate in a Research Study on Identity Construction in Virtual Environments, at Lund University in Sweden

Filippa and Lina are two Master’s students in the International Marketing and Brand Management program at Lund University in Lund, Sweden. They are researching how social VR users express identity in virtual environments, and they wish to conduct interviews. Filippa told me via Discord chat:

We are hoping to learn more about how social VR users express identity in virtual environments because we think that it is the future, and we have noticed more and more physical retailers that are showing an interest in selling virtual goods. Our field is called consumer culture theory, so we believe that there is a link between our possessions and identities.

Each interview will be around 30 minutes, and conducted online. If you are interested in participating in this research, please fill out this Google Docs form.

Thanks!

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