Brad Scoggin (ArborXR) on Enabling VR/AR at Scale as a Non-Tech Founder

The Guest

Brad Scoggin is the co-founder and CEO of ArborXR, an XR device management solution for enterprises that is currently being used by more than 400 companies and educational institutions around the world.

Brad and his team found companies are using consumer hardware, such as the Oculus Quest, but don’t have the right enterprise software to help them scale as they go from pilot projects to larger deployments.

The problems addressed by ArborXR are an extension of the problems Brad saw as the co-founder and CEO of Springboard VR. Springboard was a venue management solution for VR arcades, which Brad successfully sold during the height of the pandemic.

Brad Scoggin

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ArborXR

The Conversation

In this conversation, we discuss Brad’s insights on how to thrive as a non-tech founder pushing the boundaries of VR and AR, and his perspective on utilizing these devices as tools to enhance our experience with the real world, and not exclusively a means of escape.

Brad goes on to share some excellent insights into scaling up (and down) a startup in VR/AR as well as the importance of managing pace, creating transparency, riding the creative tension between focus and experimentation, and successfully building out a remote team.

And of course we get into the details of ArborXR, where Brad shares that they have multiple deployments of over 10,000 headsets!

Jason McDowallconsumer, enterprise, entertainment, startup, hardware