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Snap Partner Summit 2023 Details Changes Coming to Snapchat and Beyond

ARPost

Jack Brody showing 3D Snap Map Brody also announced that the Snap Map is getting more updates, including more 3D locations and tags to help users find popular locations from their Snapchat communities. Snap also partnered with Coca-Cola to create a prototype of an AR vending machine controlled with hand gestures displayed on a screen.

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WebAR Adoption is Going Mainstream in 2020, Here’s Why

ARPost

One brand leading the charge of executing WebAR campaigns is Coca-Cola. Customers could interact with Puma’s web app by scanning QR codes found on shoe tags and throughout the store. This granted them access to an AR experience while turning around real-time engagement data to Puma’s team.

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Zappar Gets $3.75 Million To Help Make Developing Mobile AR Easier

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In the past the company has worked with brands like Coca-Cola and Sony Pictures to create AR advertising campaigns, while its platform can also be used for architectural apps, and educational experiences. Tagged with: Zappar , ZapWorks. This content can be accessed by scanning a QR-like code found on products in the real world.

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From Digital Gucci To Blockchain Supply Chains: Retail’s Web3 Revolution

Bernard Marr

As an example of the latter, Coca-Cola recently launched a virtual drink (called Coca-Cola Zero Sugar Byte) within the Fortnite game. Inspired by Nike’s real-life Oregon headquarters, Nikeland features Nike buildings and arenas where Nike lovers can take part in games like tag and dodgeball.

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NBA’s Sacramento Kings and Nike Launch Augmented Reality App

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With the Kings + Golden 1 Center app, the team’s new uniform comes to life through an AR platform built by Zappar, which has struck similar deals with brands like Coca-Cola. Tagged with: Sacramento Kings Facebook Twitter Reddit More. This post by Dean Takahashi originally appeared on VentureBeat.