Road to VR

MAY 2, 2017

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate.

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Road to VR

FEBRUARY 14, 2019

We will need a large investment and dedicated strategy to build the best services in these spaces. Further into the email, Zuckerberg says that he was “supportive of acquiring Unity,” one of the leading game engines for both non-VR and VR gaming content.

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AR Insider

OCTOBER 16, 2019

So it includes game engines like Unity, AR experience creation like Amazon Sumerian, or Web AR enablement like 8th Wall. The post AR Briefs, Episode 32: AR Strategies & Business Models appeared first on AR Insider. Lastly, there’s AR-as-a-service (ARaaS). Disclosure and ethics policy can be seen here.

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ARPost

APRIL 13, 2020

We didn’t have to shake the tree very hard to find someone that we were excited to talk to but we couldn’t pass up the opportunity to talk with the good folks at Unity. What Is Unity? The name “ Unity ” probably sounds familiar to you. Unity is the platform that makes this world a reality. More Buzz Around Unity.

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VRScout

NOVEMBER 17, 2019

Learn the ins-and-outs of Unity development and have your project reviewed by Oculus experts. From the initial prototyping stages to testing and final submissions, students will be guided through every stage of VR development for Oculus Rift/Rift S and Oculus Quest headsets on the Unity platform. Image Credit: Oculus, Unity.

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UploadVR Between Realities podcast

NOVEMBER 1, 2016

Unity closed out its Unite 2016 Keynote in Los Angeles today with a huge focus on VR. Ushering in that segment was the announcement that the company had hired Tony Parisi as its Head of AR/VR Strategy. “We want you to make all your VR and AR with Unity,” he said, promising renewed investment in the industry.

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Peter Graham

NOVEMBER 13, 2019

While it might seem daunting, Oculus and Unity want to make that process a little easier. Now you can’t just go in cold having never even looked at Unity (a game engine by the way). If you don’t then Unity suggests some introductory courses first, such as an intro to Unity course and an intro to VR tutorial.

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XR Today - Mixed Reality tag

JANUARY 18, 2023

The company’s Tech 2025 strategy aims to streamline its European operations with automation tools to boost demand across the network when needed. Unity Technologies, the world’s largest platform for real-time 3D content development, also explored the benefits of digital twinning for the enterprise. Predictive Analysis.

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VRScout

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” , a report published today by Unity Technologies where 15 industry experts (yours truly among them) outline how mixed reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work. .

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XR Today - Virtual Reality

JUNE 20, 2022

Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.

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VRScout

OCTOBER 10, 2020

With an unrivalled price point, the ZapBox kit includes controllers, two phone camera adaptors, world anchors, a content library of both pre-released and original experiences, and a Unity plugin for developers. Inspired by Google’s cardboard headset, ZapBox was conceived in 2014 as a way to meet consumers where they were at.

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XR Today - Virtual Reality

OCTOBER 5, 2022

Meta recently announced the arrival of a popular architectural tool “ Unity Reflect ” in the Meta Quest environment for 2022. One of the most popular platforms available for developing software crucial to the building and project development environment in the AEC world, is Unity.

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The Ghost Howls

JUNE 26, 2023

Top news of the week (Image by Meta) Quest 3 launch is approaching Meta is following a strategy for the launch of the Quest 3 that is very different from the one that it used for the previous headsets. I just think that Meta is trying a new strategy to keep the hype high until September.

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ARPost

JULY 10, 2020

Spicing Up Your Ad Strategy Without Spending More. It doesn’t require a new ad strategy, so the uptake can be quick. See Also: 63% of Advertising Creatives Struggle with AR Technology Adoption, Unity Survey Finds. While it won’t require a full new strategy, it will have to spur innovative tactical thinking.

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XR Today - Mixed Reality tag

OCTOBER 11, 2023

John Riccitiello, President, Chief Executive Officer, and Chairman, Unity Technologies , has immediately stepped down from his position at the firm. The executive decided to resign from his post after the ongoing debacle with Unity’s pricing structure change last month.

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Tech Trends VR

FEBRUARY 13, 2020

That’s the consensus that seems to emerge from “Top 2020 Trends: Enterprise AR & VR” a report published today by Unity Technologies, where 15 industry experts (yours truly among them) outlined how Mixed Reality (or XR depending on what flavor acronym you favor) will supercharge and transform the world of work.

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The AR Show

JANUARY 21, 2020

Timoni West, the Director of XR Research at Unity, joined the podcast in 2019 to share her perspective on tackling the future of human-computer interaction. One of her team’s first tools, EditorXR, which is a tool for editing Unity projects directly in virtual reality, won San Francisco Design Week’s first-ever Virtual Tech award in 2018.

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ARPost

OCTOBER 25, 2022

The HaptX SDK also features updates including multi-user support and an API to bring in C++ assets in addition to Unity and Unreal Engine that were already supported via plugins. Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.”. The Evolution of HaptX.

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Everything VR & AR

NOVEMBER 9, 2023

Tom leads product strategy and development of Niantic’s Lightship Unity SDK (ARDK), WebAR platform (8th Wall), and AR Ads. This week the VRARA podcast team welcomes back Tom Emrich. Tom is Director of Product, AR Platforms at Niantic.

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Voices of VR

NOVEMBER 5, 2019

Tony Parisi is the Head of AR/VR Ad Strategy at Unity Technologies, and he’s committing to taking an ethical approach to advertising. Much of the.

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VRScout

JULY 18, 2017

This past week, Unity Technologies unveiled key components of its advertising strategy , notably including the “Virtual Room,” a customizable mini app for brands to create their own integrated experiences. The user chooses to follow Alice through the looking glass.”.

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Road to VR

JUNE 12, 2023

Do I understand the strategy to strike a different cord as an XR business owner? Apple could have embraced a dual launch strategy with a rich and proven catalog of best selling VR games, perfectly tuned to onboard a completely new audience to XR. Absolutely. Does it frustrate me as a VR-centric studio owner? You bet it does.

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The Ghost Howls

MARCH 1, 2024

I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year. In this blog, I told you about the Finnish Metaverse Strategy , but I’ve heard that also The Netherlands and Korea are bullish on this new technology.

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VRScout

JUNE 5, 2017

” SteamVR will also be joined on Mac systems by the Unreal and Unity video game engines, all tying directly into today’s newly announced Metal 2 video-processing API. Apple’s senior vice president of software engineering Craig Federighi took the stage and confirmed that “Valve is bringing SteamVR to Mac.”

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VRScout

OCTOBER 26, 2022

The device also includes a variety of plugins for Unity and Unreal Engine, as well as a C++ API. Michaels adds, “Organizations developing their metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it.” For a limited time, organizations can pre-order one pair of gloves for $5,495.

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ARPost

DECEMBER 1, 2022

For the first time in a long time, I found that I was thinking about the game with the headset off – trying to come up with a strategy for how to defeat the boss while I wasn’t actually in the game. We’re definitely going to add this to every game we produce … if we’re able to put this out as a Unity asset, we will.

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ARPost

OCTOBER 28, 2021

The users can find strategies, tutorials, and even code snippets that they can include in their own work. “It’s a big ask to go up to developers and say ‘Here’s what you need to do to make your XR app accessible, but you’re going to have to do it from scratch.’,” further explains XR Access Coordination and Engagement Team lead, Dylan Fox.

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AR Insider

NOVEMBER 24, 2020

These campaign strategies include AR-based games; experiences that link to a product page; experiences that drive high “dwell-times”; or other indicators of consumer engagement. As for campaign strategy, Miller Coors launched the AR portal two weeks before the holiday to boost awareness. One such example comes from Miller Lite’s St.

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XR Today - Augmented Reality tag

FEBRUARY 27, 2024

Taqtile, Microsoft to Enhance Workplace AR Solutions Taqtile’s MWC 2024 news comes shortly after the firm announced support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3). Last month, Taqtile announced its official support for Microsoft’s Unity-based MRTK3 to expand the usability of its Manifest application.

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Upload VR

JANUARY 15, 2024

The result is lightweight mini-apps that can run alongside each other in the Quest home environment, without the baggage and weight of a game engine like Unity. It's somewhat akin to Apple's strategy with Reality Composer Pro and RealityKit, which allows apps to run alongside each other in the "shared space" in visionOS.

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Voices of VR

OCTOBER 5, 2023

I interviewed CNET writer Scott Stein at Meta Connect about his first impressions of the Quest 3, Rayban Meta Smartglasses, AI, and Meta’s strategy as they move into Mixed Reality. See more context in the rough transcript below.

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XR Today - Virtual Reality

MARCH 20, 2023

Gaining an understanding of how certain solutions like Unity and Unreal Engine are used to produce VR experiences will be essential. Graphic design skills: VR designers are responsible for creating unique virtual experiences with a combination of audio, visuals, and even haptic elements.

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XR Today - Virtual Reality

OCTOBER 26, 2022

The G1 device comes with a rich software development kit (SDK), enabling clients to integrate the HaptX brand of realistic feedback into custom immersive applications using Unreal Engine and Unity. metaverse strategy now have a solution for touch feedback so effective, their jobs can depend on it. Organizations developing their.

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XR Today - Virtual Reality

JANUARY 29, 2024

Today, as we celebrate two decades of pioneering VR, we’re excited to unveil our strategy for the next phase of growth and innovation. Virtualware also served as the event’s exclusive sponsor to unite “Unity instructors and workforce development professionals,” according to a press release from the time.

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The Ghost Howls

APRIL 1, 2024

RecRoom without kids For us developers, there will be a dedicated Unity SDK at launch , with the Unreal one following a few months later. I asked my sources what “Cyberspace” means and what is the difference with the other terms and I’ve been told that here Valve is using a strategy similar to the one by Apple.

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XR Today - Virtual Reality

OCTOBER 20, 2022

It increases Substance’s accessibility for novices and professionals, an essential strategy at the company’s core. Adobe also sustains third-party support by offering Substance as a plug-in for RT3D engines like Unity. Adobe also offers an extensive asset library to lower the barrier to entry for XR design.

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XR Today - Virtual Reality

NOVEMBER 29, 2022

Unity and Deckers. The company decided to leverage the services of RestAR and Unity to scan and render physical products in a digital environment. Using the RestAR and Unity landscape, Decker’s global sales representatives have been able to start presenting 3D samples to buyers in virtual showrooms.

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