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Big XR News from Unity, Meta, Lamina1, and Apple

XR Today - Mixed Reality tag

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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The XR Week Peek (2023.01.23): Microsoft shuts down Altspace and MRTK, and more!

The Ghost Howls

In total, I counted something like 32 games, which is ok to start with, but then Sony should be fast in collecting more content to not make the PSVR2 players get bored fast for the lack of playable games. But still, the fact that all the PSVR 1 content won’t be available for the new headset gives Sony a good challenge on the content side.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. Unity changes how it handles XR Plugins.

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What Are The Biggest Myths About AR Advertising?

AR Insider

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. Tony Parisi is Head of XR Ad Innovation at Unity Technologies. Four Myths About AR Advertising. by Tony Parisi. It’s not a fad — it’s here to stay.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible. According to a PwC report , businesses are likely to become “metaverse power users.”

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Major Report Calls for Standards on XR Metrics

XR Today - Mixed Reality tag

The report surveyed respondents from September last year to June to discuss findings across some of the world’s top firms, including Unity Technologies, HTC, manufacturers such as Jaguar Land Rover, and media firm Yahoo, among many others. What’s the Deal on Data?

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Tim Cook Discusses Augmented Reality

XR Today - Augmented Reality tag

For example, Unity runs its humanities fundraiser and awards showcase. Additionally, Apple has supplied its Lidar scanners to other XR firms, including drone services for preservation and surveying. That is what we focus on every day. Meanwhile, Meta is building an ethical metaverse after unsettling behaviour in online environments.