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Is Magic Leap AR’s Comeback Kid?

AR Insider

One of AR's recent milestones was the return of Magic Leap. To maximize impact, this pivot was coupled with a second swing at AR glasses: Magic Leap 2. We break down the strategy. this time with an enterprise focus. This post appeared first on AR Insider.

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Will Magic Leap 2 AR Glasses Lead the Way to the Metaverse?

ARPost

People are expectant of Magic Leap’s soon-to-be-released enterprise AR glasses. Dubbed Magic Leap 2, it’s expected to be better than its 2018 predecessor , which flopped. Magic Leap’s announcement came just in time as interest in the metaverse soars. Magic Leap 2 AR Glasses and the Metaverse.

Insiders

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Unicorn AR Startup Magic Leap is Killing Its First Headset Next Year

Road to VR

Magic Leap 1, the AR headset that helped the Plantation, Florida-based startup attract over three billion dollars in funding, will be completely defunct by late next year. The company announced this week that Magic Leap 1’s cloud services are due to be shut off on December 31st, 2024.

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Report: AR Startup Magic Leap is Looking for a Buyer

Road to VR

Magic Leap, the multi-billion dollar AR startup, could be exploring the possibility of a sale, a Bloomberg report maintains, citing people familiar with the matter. The company’s deep pockets funded the release of Magic Leap 1, an AR headset targeted at developers, enterprise, and anyone with $2,300 to spare.

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Magic Leap Founder Rony Abovitz to Step Down as CEO

Road to VR

Magic Leap pivoted to the enterprise space recently after an extended lukewarm reception by consumers for its $2,300 AR headset. Abovitz released a statement on the Magic Leap blog explaining the move, saying that a change in his role was “a natural next step” to bringing about the next phase of the company.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

Magic Leap reveals prices and availability of ML 2. Finally, Magic Leap has revealed information about the price and availability of Magic Leap 2. I think this is a very smart pricing strategy, because it more or less replicates the one of HoloLens 2, while undercutting it by $200 in its lowest tier.

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ILMxLab’s John Gaeta Joins Magic Leap as Senior VP of Creative Strategies

Road to VR

John Gaeta, known for his work as visual effects supervisor on The Matrix trilogy and for launching Lucasfilm’s immersive media branch ILMxLab , is joining the mysterious augmented reality start-up Magic Leap. As reported by The Verge , Gaeta says he’s joined Magic Leap as Senior Vice President of Creative Strategies. “It